Our POP Market Research team conducted an analysis of SHEIN USA's 2023 Spring/Summer swimwear and beachwear collection. We focused on three modules: the top styles in each category, key elements in new arrivals, and a summary with recommendations for expansion.

The Miami Swim Week from July 4th to 12th proceeded as scheduled, showcasing the latest swimwear collections from designers and brands worldwide. The runway this season focused on luxurious decorative effects, excelling in the use of glitter, pearls, gemstones, metallic chains, and other embellishments that possess inherent illuminating qualities. The result was exquisite appearances that reflected in style, fabric, and details. The swimsuits displayed unconventional and asymmetrical designs, breaking away from traditional silhouettes, presenting a unique and fashionable personality. The patterns exhibited vibrant and bold colors, with rainbows and candies embodying a sweet and playful design style, while the oceans and plants revealed a strong tropical ambiance.

The Miami Swim Week is a large-scale fashion event launched by PARAISO Miami Beach, also known as Swim Fashion Week®. It is the world's largest marketing event for the swimwear and resortwear industry and a leading platform connecting brands, media, trade, and consumers. As a multi-day fashion exhibition, it is a place to discover new brands, meet like-minded people, immerse oneself in highly curated lifestyle and fashion events and embrace the spirit, body, and beauty. The event lasts for several days and includes experience activities produced by Miami Swim Week, leading trade shows, satellite programs supporting emerging and independent designers, and more.

The 20th edition of MarediModa (Nov. 8-10, 2022) closes with a 10 percent growth in visitors over 2021 coming 75 percent from Europe and 25 percent from the rest of the world (United States in the lead). Nearly 1,000 visiting companies for nearly 2,000 guests were able to appreciate more than 250 collections of beach, underwear and athleisure fabrics and accessories for summer 2024 previewed by the most qualified European companies, as well as a selection of contract garment makers and design studios. MarediModa confirms Cannes as the event’s main venue for the next three years and resumes its missions abroad, which, starting with Miami, have been unanimously acclaimed.

POP Fashion sorts out the TOP ranking of women’s swimsuits according to the data analysis and market researches from June to September. Waistline trims and ruffled sleeves are the important details. Pastoral floral prints and sportif patterns are also noteworthy. Besides, the casual French-style swimsuit is more welcoming in the market.

POP Fashion digs into the runway data of S/S 2023 Miami Swim Week - a globe-leading event that offers the latest trends of swimwear. Ripples and stripes take the place of floral elements and animal prints. The combination of sporty style and swimwear becomes a noteworthy direction.

Interfilière is a unique international event for lingerie, swimwear and activewear materials and accessories. Interfilière is the proven platform for making contacts and doing business. It’s the place where all the professionals from the international market come together. The trade show is an incubator for progressive thinking and an accelerator for trends. Interfilière explains what consumers want and anticipates evolutions in growth markets. More than ever before, it’s the reflection of a constantly changing international market that’s driven by innovation and performance.

Ephemera is an Australian lifestyle label driven by European aesthetics and nostalgic attitudes. The founder and designer Nicole Banning once worked for the legendary Paris fashion house Saint Laurent. Inspired by the mysterious and fabled Caribbean island of Mustique, Ephemera channels a collection that celebrates the exoticism and the wonder of an island with the tales of glory and the downfall of Scottish Lord Colin Tennant, who bought the island in 1958.

Founded in 2017, Juan De Dios draws inspirations from the Columbian natural world. The natural elements in prints allow women to be confident, elegant and chic. Exquisite handicraft, high-quality fabrics and recyclable yarns bring nature to the forefront.

With the coming of warm summer, positive emotions have arrived with the sense of liveliness. The warmth of sunny tone is given to our skin for an intimate contact. Luxury houses embrace the vacation fashion trend and release swimwear collections to attract consumers.

The 19th Mare di Moda exhibition was held off-line, inspiring designers all over the world and exploring new beach products. With the larger scale of the exhibition, more exhibitors and visitors were included. Trend forums about S/S 2023 beachwear and underwear and in-depth seminars on sustainability were also set in the exhibition.

We can see from the womenswear pattern on S/S 2022 runway that plants and flowers still occupy a large proportion. Ink-painting flower, classical flower and geometric flower have increased by over 5%, and monochrome flower, hand-painted texture and romantic dense flower are also under a rising trend. Eye-catching large flowers and small flowers have decreased a lot. The patterns of S/S 2022 runway generally present a joyous and relaxing visual effect. Digital geometric flowers have emerged, and the combination with romantic flowers is worth trying. Monochrome flowers and ink-painting flowers can bring a more quiet and elegant temperament.

The pandemic has forced most of us to find strength in simple and sensorial pleasures. Consumers gravitate towards diversity in mood-boosting products and experiences. The latest Interfilière Paris released five trends and orientations-New Retro, Colour Expressions, Planet Friendly, Seductive Drama, and Dynamic Multi-wear-to explore the different approaches of consumer-centric market.

Founded in 2003, the Columbia-based swimsuit brand Agua By Agua Bendita features its unique ruffles and handmade embroidery. All the ready-to-wear garments and swimsuits are made by the ancient embroidery techniques of local craftswomen. Traditional designs and crafts express the vigorous culture of Southern America. And these bold feminine prints salute to the natural scenes.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

Top fashion textile industry exhibition in the world and the most influential visual fabric exhibition, S/S 2022 Paris Première Vision fabric&accessory exhibition was held online during February 15 to 19. The PV exhibition is known as the wind vane of global fabric trend, which leads to the trend of latest fabric, especially pattern fabrics. The new printed products of S/S 2022 PV exhibition not only provide eye-catching colors, but also present bold and unique patterns, expressing the intense pursuit of futuristic living. Imagery patterns tell people the memory of seaside journey and escapism. The newly reformed flower patterns send out charming temptation. The digital technology gradually expands its influence and releases the fearless dreams. Besides, to satisfy the global sustainable development and eco-recycable strategy, S/S 2022 pattern fabrics also open a green door to use eco-friendly and sustainable fibers and printing crafts.

Normally creative director Nicky Zimmermann designs collections from a specific angle, like a memory, a story or a particular inspiration. And she designs this resort collection with a completely different mood. Textures, embroideries and other details are designed to make the series optimistic and fun. Those beautiful memories, like joyful experiences, lovely moments and happy times with families, are seen on every aspects, especially on colors and prints.

Due to this global pandemic, we see brands hone in on wearable and classic styles, therefore they get refreshed for the new season and attract consumers in summer 2021 and beyond. Paraiso Miami Beach rose to the challenge of navigating catwalks in this post-coronavirus era. Backstage areas were constantly disinfected. Models and guests had temperature checks. Mask-wearing guests were seated apart and a few models even matched masks to swimwear on some S/S 21 catwalks at first. At the same time, the Digital Hub was launched as a complementary online space, showcasing collections through creative content and words from designers and providing insights for the prosperity of the industry.

Agua De Coco is a beachwear brand founded by Liana Tomaz in 1985. It focuses on consumers' satisfaction, quality and comfort, and gains popularity worldwide. After designer Liana Tomaz joins ABEST(an association of Brazilian stylists) which aims to strengthen and promote the national fashion design industry, the brand has another goal of enhancing its importance in market segments.

For Love & Lemons is founded by Laura Hall and Gillian Rose Kern in 2011, inspired by their hometown Wyoming and their trip to Australia. They stick to the confident, feminine and personalized concept, co-create a dream world where fearless women can take adventures, and provide fantastic clothes for vigorous ladies. For Love & Lemons rethinks creativity, curiosity and the free, fearless spirit, and fuse love with fibers and fabrics. Its collections present both sweet playful childlike elements and adults' sexy aesthetics, fit for fashion-inspired ladies. Its dresses and two-piece items are refined and exquisite.

Due to this global pandemic, Miami's swimwear show giant Cabana teams up with digital wholesale platform Joor, presenting the latest swimwear and resort collections online and curating a series of swimwear and resort brands. Brands take this turbulent time for retail into consideration for S/S 2021, and many brands choose fabrics, prints and accessories to update styles, so as to lower the risk. Swimwear shapes remain classic but fuse with novel seasonal elements, while cover-ups and resortwear get closer to ready-to-wear collections, meeting consumers' demand for durable and versatile items.