As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.

This report mainly analyzes ZARA, H&M and Urban Revivo. Key designs include collaborated cartoon patterns, resort plants and flowers, scenery and animal patterns. Resort style is a key style. Cotton, linen and silk play an important role in materials. The dress is the most popular item. Shirring still holds a large market share.

Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.

Zimmermann is an eponymous brand founded by Snickes Nicky and Simone Zimmermann in Sydney in 1991. The iconic Australian brand has always maintained its delicate femininity, passion for detail and love of color and prints. During its early establishment, Zimmermann combines fashion with swimwear and shows it to the world. Then it soon becomes popular with elites, and creates feminine and fashionable swimwear.

The development and blends of recycled, biological and natural fibers are the core of innovation, which also continue to influence the look of lace. The unbleached original color and undyed quality sense are prevailing. The highly functional seamless craft upgrades the silhouette of underwear and swimwear. The mesh fabric is transparent, catering to the theme of wearing underwear outside. The minimalist style is quite suitable for high summer. Bold color-blocking and metal colors are ideal for underwear, swimwear and accessories. Bright colors and new animal prints are complementary for each other. The simple florals with a design sense are fresh and pure. Twigs and leaves will lead the fashion trend. Modern geometric patterns are quite fit for knitted and woven fabrics. Dark-colored decorative lace and retro embroidery display novelty.

Johanna Ortiz is an entry luxury brand from Colombia, and famous for its relaxing fabrics and fluent lines. Its eponymous designer believes that the most beautiful moment of women is not when they wear sexy tight dresses, but when they show off their shoulders and necks. So the designer expresses the aesthetic of exposure through the special off-shoulder design, neckline designs, bright colors and bold prints. Unlike the fresh and simple French style and the romantic free Australian style, it represents the indigenous style of Colombia, which is relaxing. Let's express the unrestrained love for sunbathing, sea wind, dance and wine.

The 18th Mare di Moda focuses on fabrics for swimwear, bodywear and athleisure wear. According to exhibitors, requests for organic, recycled and ethical materials continue to rise. Exhibitors offer many sustainable solutions to meet the demand. Printing runs throughout Mare di Moda, displaying vibrant color mixes and eye-catching surfaces. Designers are getting serious about sustainability. The high-impact fabrics are key. Lustrous surfaces like gloss and metallic yarns, saturated prints, and large-scale repetitive prints are popular, and they offer plenty of ways to renew styles for S/S 21.

More resort products appeared at S/S 2020 Miami Swim Week. The instagrammable style is key. Sustainability and handcraft are the key direction. The tight jumpsuit and cropped bikini top are most popular. Gathering and asymmetric ruffles add a statement-making quality.The jumpsuit continues the success of the resort collection, a directional instagrammable item.

As a famous swimwear and lingerie trade show, UNIQUE by Mode City shift the focus on swimwear. Cosy and easy-to-wear looks are still key. Bali style, weaving, cutout, color blocking and wedding party elements stand out.

In this A/W 20/21 trade show, sustainable blended degradable high polymers replace synthetic fibres. Yarns meeting Roica's global recycling standards are key goods. Shape-wear lingerie, swimwear and athleisure wear feature more advanced techniques. Eight-direction stretch, antibacterial property and chlorine resistance enhance the performance of garments. Jacquard knits with light and dark tone are combined with raised patterns to create a 3D effect. Pointelle, floral trims and raised patterns are full of retro daisies.

Kelly Townsend is graduated from Central Saint Martins College of Art and Design, she founded Paper London in London in 2011 and worked as creative director. The modern British brand focuses on the clean profile with patterns and bold applique. With bright colors, bold contour and texture to interpret the modern art. The released classic items convey a street message, the design wins the contemporary award of the British fashion council for two consecutive quarter.