In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

Salon International de la Lingerie returned to Paris after two years and a half at Paris Porte de Versailles. Embracing the topics of sustainable fashion, 200 exhibitors brought their latest organic products. The newcomer Chantelle X released a new lingerie collection of classic pieces. Notably, South Africa brand Nette Rose and Brazil-born Pantys have already been focusing on the markets of teens and transsexuals.

Interfilière is a unique international event for lingerie, swimwear and activewear materials and accessories. Interfilière is the proven platform for making contacts and doing business. It’s the place where all the professionals from the international market come together. The trade show is an incubator for progressive thinking and an accelerator for trends. Interfilière explains what consumers want and anticipates evolutions in growth markets. More than ever before, it’s the reflection of a constantly changing international market that’s driven by innovation and performance.

Intimissimi is a leading Italian underwear label founded in 1996. It has conquered the lingerie and intimates market thanks to its particular specialization and style ,quickly becoming a leading brand and source of inspiration within the industry.

Based on the interactive data of POP Fashion users from January to June, we figure out a TOP30 list of underwear brands and put emphasis on the TOP6 to introduce you the important design elements and industrial keywords.

Based on the analysis of interactive data and market researches in March, POP Fashion figures out a list of underwear. Consumers are having a rising requirement for panties, while the use of lace fabrics also captures a larger proportion. Beyond the selection of fabrics, we can also see structural lines and sophisticated designs.

Founded in 1990, Lorna Jane is a famous Australian activewear brand, whose mission is to empower women to live a life that they love through Active Living and the daily practice of Move, Nourish, Believe. Active underwear, leggings, and workout tops are the products made to meet the requirements of multiple scenes.

Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.

Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.

Savage x Fenty, a lingerie brand of Rihanna, celebrates fearlessness, confidence and inclusivity. From everyday staples to provocative pieces, Savage X Fenty has something for every mood, every vibe and every BODY. Beyond lingerie, the brand also provides bras, undies, sleepwear, and loungewear.

Christmas Day was once a religious festival, and its popularity started with the existence of Christmas cards and Santa Claus. People will wear new clothing and give gifts to each other to celebrate the festival and welcome the new year. All the underwear brands also release their customized products during the Christmas.

The Los Angeles-based label founded in 2005, Beyond Yoga provides well wrapped and skin-friendly sportswear for young women. Over 85% of the management are female beyond the founder. Providing sizes from XXS to 4X, the brand also builds an inclusive community for women to help them get rid of the anxiety about body shapes.

The details, tailoring, printing, and materials of Princesse Tam. Tam are always appropriate. The combination of quality and spirit makes the brand DNA. And its design of prototype keeps in line with the fashion trend of this era.

Hangzhou is the birthplace of China's E-commerce, and also the largest city of digital economy in China. China(Hangzhou) Fashion Industry Digital Trade Exhibition(CKIW EXPO) gathered the supply chains and hosted a biggest feast for China’s underwear industry. As an essential platform for the underwear industry to communicate and trade, this exhibition not only reflected the current industrial conditions and trends, but also provided face-to-face business opportunities for enterprises and e-commerce organizations. Besides, multiple professional forums in the exhibition established a platform for insiders to study and communicate.

The pandemic has forced most of us to find strength in simple and sensorial pleasures. Consumers gravitate towards diversity in mood-boosting products and experiences. The latest Interfilière Paris released five trends and orientations-New Retro, Colour Expressions, Planet Friendly, Seductive Drama, and Dynamic Multi-wear-to explore the different approaches of consumer-centric market.

Based on the interactive data and market researches of POP users in August, sets and bras are searched the most. More and more consumers start to pursue underwear in set. Healthy, comfortable seamless bra still occupies a higher proportion. Being both good-looking and practical has become a trend for underwear. More comfortable, eco-friendly fabrics and multi-function designs are integrated into underwear.

Bordelle is a well-known British underwear brand, founded in 2007 by Alexandra Popa and Javier Suarez. The underwear of the brand is famous for its sense of lines which is inspired by strapping and fastening. The use of architectural tailoring is reasonably placed on the design of underwear in order to achieve a perfect expression of lingerie look. The most prominent features of Bordelle include its bold, unconventional, flirted and innovative design, unique material selection and pure artisan craftsmanship. Moreover, the limited production also makes it a sexy treasure that only a few people can get. Therefore, it is highly welcomed and sought after by celebrities and debutantes.

Simone Pérèle was founded by Mrs.Pérèle in 1948, who thought that women's body should be freed to reveal its natural beauty. Her unique personality and impressive adventurous spirit played an important role in establishing the recognizable brand image. As a woman, the independence of Mrs.Pérèle promoted the setting up of a subversive concept at that time -- women can exude charm and chase for comfort at the same time. Simone Pérèle is still maintaining such concept in this family house, and constantly providing underwear for charming, elegant and delicate women.

The Los Angeles fashion brand For Love & Lemons was founded by Laura Hall and Gillian Rose Kern, and it is a 100% women-led team. They design clothing for girls with love, and encourage them to present confidence and individuality. Printing, lace, embroidery, pintucked design are used in S/S 2021 collection. The combination with unique tailoring forms a sweet and also sexy style.

Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.

French women think that too thick underwear will influence the clothing lines and weaken the prettiness. They prefer thin, transparent, and fairy lingerie, which is made by light lace, silk and fine gauze. These light and elastic fabrics perfectly fit the body. The thin covering above the body is freely comfortable and romantic. Lace, gauze, embroidery thread, and silk outline the charming French lightness.