Analysis of the demand trend of the Double Eleven underwear market in 2023:-From the chart, it can be seen that October 30th and November 11th are peak demand periods, with October 30th being the last installment of the first wave of pre-sales. During this period, the demand peak analysis is due to consumers' desire to snap up their desired products in advance to avoid the competitive pressure of buying on the day of Double 11th. At this time, the demand for underwear market may be high. November 11th is the warm-up time for the second wave of products on Double Eleven, as well as the last wave of major discounts. Many consumers will take advantage of this opportunity to check for deficiencies and purchase underwear products they did not originally purchase.

The lingerie market is undergoing continuous upgrading and transformation. With the growth of consumer demand and the trend of diversified development, social values such as physical confidence, inclusiveness and diversity, sustainable development, and diversified aesthetics are being promoted. This constantly overlapping and transforming consumer demand is driving the product upgrade of the lingerie market, with comfort and skin friendliness replacing sexiness. Nowadays, lingerie pays more attention to showcasing the beauty of diverse female figures, Sexy remains an important element, but it is no longer the only criterion.

Chantelle is a renowned French lingerie brand headquartered in an international creative studio in Paris, founded in 1876. This brand is renowned for its exquisite design, high-quality fabrics, and excellent craftsmanship. Chantelle emphasizes women's comfort and confidence, focusing on providing high-quality, elegant, and fashionable underwear for women. Chantelle X is a new series launched by the Chantelle brand last year. With an innovative spirit and a vision for the future, Chantelle X breaks traditional norms and puts women at the center of their own temptations with a new proposition for high-end lingerie. The reason for recommending this brand: On the one hand, Chantelle underwear is praised for its exquisite design. Their designer team constantly studies fashion trends and creates unique styles and cuts to meet the needs and styles of different women. On the other hand, in the current stage of focusing on seamless and comfortable underwear, sexy underwear is not performing well. However, the Chantelle X series underwear, which is famous for its modern and innovative design, can provide some new ideas for sexy underwear design.

The European and American yoga style refers to a unique yoga style that has emerged in Europe and the Americas. This style emphasizes the expression of dynamism, vitality, and freedom, providing more freedom for the exercise process and posture of yoga, and integrating it into full body exercise. European and American yoga style clothing emphasizes sporty functionality and fashion, using popular cutting and design elements. European and American yoga style clothing not only meets the needs of sports, but also becomes a representative of fashion, allowing wearers to maintain a sense of fashion from yoga classes to daily life. This comprehensive design is in line with European and American cultures that emphasize freedom and individuality, and is therefore loved by yoga enthusiasts.

Triumph is an internationally renowned lingerie brand established in 1886, headquartered in Germany. For 137 years, Triumph has been synonymous with industry quality and perfect fit, focusing on the design, manufacturing, and sale of women's lingerie products. Over the years, through innovative design, premium materials, and unique craftsmanship, Triumph has provided women worldwide with highly comfortable and fashionable lingerie. Reasons for recommending this brand: On one hand, Triumph is known for its exquisite craftsmanship and high-quality materials, constantly introducing innovative designs and technologies. On the other hand, as an internationally renowned lingerie brand, Triumph has gained widespread recognition and trust worldwide. Their products have a certain influence in terms of quality, fashionability, and comfort, and their product designs and technologies are widely followed in the industry.

According to the analysis of the top 100 women's clothing underwear data downloaded by POP users in the past month, the style of women's clothing underwear this month is mainly retro palace style, with metal decorations such as metal chains, metal buckles, metal shoulder straps, etc. The embroidery pattern is mainly simple and clear in shape, suitable for creating urban fashion styles. In addition, structural underwear design also accounts for a certain proportion.

Livy was founded in France in 2012, with sexy urban fashion lingerie as its main design direction, combining modern women's diverse culture with low-key and simple colors. In addition to its sexy structure, it also has a strong sense of architectural style, full of urban style. The brand is skilled in combining exquisite craftsmanship with metal decoration to reflect its luxurious texture. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browse index, making it a key focus brand. On the other hand, the brand's new products in the autumn and winter of 23 continue the brand's consistent exquisite craftsmanship, sexy structure, and luxurious metal accessories. Enterprises using such design techniques as their development direction can provide some reference, as detailed in the analysis below.

Compared to domestic brands, fast fashion brands are more popular in the Americas, including North and South America, with a large consumer population and huge potential. Statistical data shows that 88% of young consumers in the United States tend to choose fast fashion clothing, far higher than 46% in Europe and 21% in China. The characteristics of fast fashion brands are their quick capture of fashion, diverse styles and products, meeting the shopping needs of the vast majority of consumers, as well as their pursuit of fashion, and their prices are relatively affordable.

The story of For Love & Lemons begins with two adventurous 11-year-old children and a small lemonade stand. Founded in 2011 and headquartered in Los Angeles, the brand is renowned for its unique design style and fashion sense, showcasing women's confidence, vitality, and distinctive personalities. Reasons for recommending this brand: On one hand, the brand performs well in POP data. On the other hand, For Love & Lemons' 23 autumn/winter collection adopts a romantic and sweet design direction, incorporating popular ballet elements and romantic rose designs, presented through techniques such as prints, embroidery, and three-dimensional flowers. As a company that focuses on developing this style, it can provide valuable insights, as explained in the analysis below.

Savage x Fenty is a designer brand founded by American singer Rihanna. The design style is fashionable and avant-garde, providing a variety of underwear and home clothing, aiming to empower women with confidence and strength. Reasons for recommending this brand: On the one hand, the brand focuses on the younger generation, especially the young women market, promoting through social media and celebrity power, aligning with the shopping habits and aesthetics of young people, in order to attract their attention and loyalty. On the other hand, the design of Savage x Fenty's new home clothing this season incorporates more sports elements, such as football. This design trend reflects the brand's keen perception of fashion trends and can cater to young people's pursuit of fashion and sports style. These new products are presented in the form of comfortable jerseys and sports bras, which can meet the demand of young consumers for fashionable home wear.

According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

Seamless integrated weaving technology, a popular clothing technology this year, has been sought after by many designers. This process uses a cylindrical knitting machine to form in one go, with a piece weaving process where there are no stitches or seams generated by the surface and interior stitching, resulting in a more uniform distribution of elasticity between the clothes and pants woven in one piece. It can create patterns or text that designers need by jacquard, which is a good expression technique in design. The popularity of seamless knitting technology lies in its ability to provide excellent comfort and fit, excellent elasticity and scalability, adaptability to various sports positions, and excellent durability.

According to the analysis of the top 100 women's clothing and underwear downloads by POP in the past month, the main styles of women's clothing and underwear this month are teenage-style seamless underwear and corsetry bras. They often feature delicate lace trims, hollow designs, and a significant proportion of mesh embroidery and seamless knitting techniques as well.

The shapewear brand has undergone a process of continuous development. In the past, shapewear focused primarily on functionality and practicality, emphasizing body shaping and enhancement. However, in the ever-changing fashion market, shapewear brands have gradually shifted their focus to incorporate design and fashion elements to meet consumers' demand for aesthetic and personalized clothing scenes. At the same time, with advances in technology, materials and craftsmanship in shapewear have been continuously innovated upon. Many brands now emphasize seamless designs, aiming for comfort and health effects, making shapewear more closely conform to the body and reducing discomfort. Some recommended brands such as SKIMS, SPANX, Wolford, Heist, etc., represent the main design elements in shapewear.

September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.

Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.

Oysho is a Spanish fashion brand founded in 2001. As one of the brands under the Inditex group, Oysho specializes in women's underwear, loungewear, sportswear, and beachwear. Its design style is characterized by simplicity, fashion, and comfort, combining modern and trendy elements. Reasons for recommending this brand: On one hand, Oysho is known for its fashionable and minimalist design style, which aligns with trends and fashion. On the other hand, Oysho offers a wide range of products, including women's underwear, pajamas, loungewear, and sportswear, catering to diverse needs. Moreover, the brand has recently launched new collection that differs from the previous cotton and linen style, with an overall more outdoor-oriented style that retains feminine charm, thus matching current fashion trends.

Parade, founded by Cami Téllez in 2019, is an underwear brand dedicated to empowering women and promoting confidence and sensuality. The brand features a wide range of colorful, comfortable, and environmentally sustainable products. With diverse cuts and sizes that cater to all body types, sustainability, engaging on social media, and direct consumer interaction, Parade quickly became the most beloved underwear brand of the Z generation. Currently, Parade has been acquired by AAI, the largest women-owned underwear company in the United States. Despite the acquisition, Parade will maintain its identity and creative vision while utilizing AAI's top-notch purchasing, design, and forecasting capabilities to expand in the United States and globally.

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