Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-07-27 25916
Uniform Reconstruction -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil has presented its Fall/Winter 2022 collection, focusing on ideas of uniform across all of the pieces. Titled “Solitary Uniform,” the collection is described by the label has an attempt to redefine what uniform means, and the contradiction between the independence of being “solitary” and the unity of wearing a “uniform.”
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2022-04-11 14615
Industrial Elegance -- The Analysis of Heliot Emil The Menswear Designer Brand
HELIOT EMIL is a Ready-To-Wear collection created by the brothers Julius Juul and Victor Juul from Copenhagen, Denmark. Using their great grandfather's name, Heliot Emil, the brothers showcased their first collection in Milan during the Spring/Summer 17 season. The HELIOT EMIL unisex collection features a Scandinavian, monochromatic aesthetic with a unique combination of attention to detail, experimental and creative designs.
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2021-09-28 31231
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
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2021-05-19 41222
Futuristic Deconstructionism -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil was founded by the Juul brothers. Julius is in charge of fashion design, and Victor is responsible for business operation. Moreover, the brand name comes from their great-grand father's. This kind of brand story often represents a vintage style, however Heliot Emil focuses on the future. Provocative themes and sub-culture are shown to present critical concept and subvert the convention of fashion industry.