Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-17 5769
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
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2024-03-12 11421
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2023-12-27 11720
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-08 23788
Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brand
Recently, Tiktok E-commerce and VOGUE jointly released the new fashion trend of hardware girls, which has reached 1.3 billion times of popularity and is in continuous fermentation. As a new generation from an international diversified perspective, hardware girls do not follow the ever-changing trends in their fashion styles. Instead, they are enthusiastic about showcasing their individuality and interpreting fashion trends that belong exclusively to them through creative ways of stacking metal textured items. In the street trend poster released together, the "Hardware Girl" emphasizes all "shiny elements" in her daily fashion, such as metal coating, metal color, metal material, patent leather, glossy surface, glitter, glossy satin, etc., igniting a trend of metallic aesthetics for the dull autumn and winter.
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2023-11-23 59852
Apocalyptic Wasteland -- The Comprehensive Analysis of Women's Runway Show(II)
This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with a significant increase in nostalgic and retro patterns such as corrosion marks and mottled landforms. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show, and more emphasis is placed on the use of artistic techniques. The proportion of realistic elements and Gothic letter patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, retro vintage and mottled textures are the most popular elements in this style
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2023-11-09 19732
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-11-06 63192
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway(Part One)
This report is mainly aimed at the young customer group of Generation Z. The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and heterogeneous splicing is still widespread. Suitable for street trendy styles such as New Vintage and Dirty Fit, the design of old waste soil, punk buckles, and broken edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2023-10-31 10895
Dirty Fit -- The Analysis of Women's Designer Brand
Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.
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2023-10-24 5928
Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou
In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.
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2023-09-05 14823
American Street Fashion -- The Analysis of Off-White The Womenswear Designer Brand
Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.
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2023-07-18 5801
Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand
The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.
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2023-05-25 41109
The Analysis of Balenciaga The Luxury Womenswear Brand
This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.
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2023-05-25 23301
The Analysis of Pushbutton The Womenswear Designer Brand
Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.
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2022-11-10 55641
3D Ornament -- The Comprehensive Runway Analysis of Womenswear
This report digs into the 3D embellished fabrics on womenswear fashion shows in Milan, Paris, London, New York and Copenhagen. Sequined embroideries, dynamic tassels, metallic accessories, rhinestones and luxury beads are the major trends.
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2022-11-07 82628
Trend Integration -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-11-03 74719
Visual Fusion -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-10-14 99720
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
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2022-09-29 73576
The Comprehensive Runway Analysis of Shanghai Kidswear Fashion Week(Part I)
From September 23 to 28, S/S 2023 Shanghai Fashion Week released the fashion trend about kidswear. The KIDS WEAR show displayed the international kidswear trends, supported Chinese original designer brands, and also reflected the unique creativity and attitude of Chinese fashion. Functional technology, active, styling, mini-me, collaboration, social, fashion teens, highlight moments, trendy outfits and environmental protection are the ten main directions for S/S 2023.
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2022-08-31 44986
Industrial Streetwear -- The Analysis of Heron Preston The Womenswear Designer Brand
Heron Preston is an emerging New York-based namesake fashion label founded in 2016. Jumpsuits and avant-garde boots for blue collars embrace the urban industrialization. The Fall/Winter 2022 collection provided loose cuts with abstract characters. A large scale of black and camouflage is joined by eye-catching red, white and orange.
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2022-07-21 97872
Nautical College -- The Runway Analysis of KENZO
For the KENZO Spring/Summer 2023 collection, artistic director Nigo dips into the archives with silhouettes and motifs that allude to the designer’s discovery of the brand and the fashion landscape he was exposed to as a teen. Most of all, the collection showcases an array of de- and re-constructed pieces of the iconography of Kenzo Takada, and finds inspiration from the DC Brand Boom of 1980s Japan where colorful and cartoon-ish animal motifs meshed with the fashion culture of Paris—the spirit of SS23.
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2022-04-26 44164
Retro Hottie -- The Analysis of KNWLS The Womenswear Designer Brand
KNWLS is an emerging London-based label founded by Charlotte Knowles and Alexandre Arsenault in 2017. Inspired by intimates, designers combine the private dressing concept with luxury clothing to interpret a new Y2K fashion. For the latest S/S 2022 collection, straps, motifs and bias-cut dress hem became the key details.
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2022-04-12 67316
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-04-08 62772
Happy Picnic -- The Analysis of MSGM The Luxury Womenswear Brand
1.MSGM A/W 22/23 runway show was released on Feb. 27th with the theme of ‘astrophilia®️’. Bright, translucent and reflective celestial bodies were presented on garments through printing, cutouts, intarsia and sequined embroidery. 2.The member of Cosmic Girls WJSN, Yeo Reum wore in MSGM’s purple ruffled top during the variety show QUEENDOM2.
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2021-10-27 93206
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.