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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Jackets -- The Data Analysis of E-Commerce Menswear
    Data Reports

    2024-03-14 16949

    Jackets -- The Data Analysis of E-Commerce Menswear

    Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

  • Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand

    2024-03-06 4263

    Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand

    Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 5245

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

  • Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2024-01-26 6162

    Urban Pioneer -- The Comprehensive Analysis of Menswear E-Commerce Brand

    Urban avant-garde men's clothing emphasizes a sense of balance in overall matching, usually using loose and comfortable dressing methods to present smooth and layered lines, adopting slim and geometric cuts, emphasizing the avant-garde sense of lines, showcasing fashion and futurism through sharp lines, and creating unique clothing styles; Pursuing simple and exquisite design, paying attention to detail handling, clothing often focuses on simple lines and classic colors, making the clothing look clean and neat; Show layered outfits by overlaying different styles of items.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 32362

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-11 40807

    The Comprehensive Analysis of Benchmark Kidswear Brand

    The inspiration for the 'Childhood World' comes from the imagination of children's picture books and fairy tale worlds. Fun children's illustrations and picture books are important design elements in infant and children's clothing, bringing a sense of innocence and happiness and infusing the brand with new life. The pure imagination and limitless creativity of children are presented in the design of patterns and prints, creating a unique brand image. This article mainly focuses on the design requirements for infants and children in different age groups, and comprehensively analyzes the popularity of leading domestic children's clothing brands such as woobaby and papa.

  • Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
    Hot

    2024-01-09 15323

    Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce

    The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.

  • Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    2023-12-30 8084

    Sunscreen Clothing Fabric -- The TOP Ranking of Kidswear

    This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 34809

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 11079

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
  • Down Jacket -- The TOP Ranking of Girlswear

    2023-12-19 48469

    Down Jacket -- The TOP Ranking of Girlswear

    According to the analysis of the top 100 girls' cotton down download data in November, the cotton down market in the past month has focused on styles that extend from Japanese and Korean "sweet macarons" to sporty outdoor styles. The truncated bread jacket and outdoor waist style silhouette have shown high attention. In terms of details, focus on the design of cute decorations and pattern stitching.

  • Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    2023-12-18 6427

    Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    MARRON EDITION, a creative design team from South Korea, was founded through cross-border collaboration. Its design style is classic and minimalist, free from the constraints of fashion. It is concise, versatile, and comfortable, aiming to create practical and fashionable designs that are in line with real life situations, interpreting the brand's attitude. The latest 23/24 autumn/winter collection still revolves around minimalist and elegant commuting, with products dedicated to creating a textured outfit that caters to contemporary girls for multiple occasions and emotions on a comfortable basis. The pink color scheme, bow and other elements, as well as the design of core items such as suits and coats, interpret the aesthetic characteristics of daily refinement and classic comfort, emphasizing versatile daily attributes. This report will focus on analyzing the highlights of the new product.

  • Clean Fit -- The Comprehensive Analysis of Korean Menswear Designer Brands

    2023-12-15 12763

    Clean Fit -- The Comprehensive Analysis of Korean Menswear Designer Brands

    Clean Fit emphasizes simplicity, delicacy, and comfort, emphasizing the simplicity of overall lines and cuts, avoiding excessive decoration and intricate details. The Clean Fit style often features simple contours and straight lines, creating a clean and modern feel. The color leans towards neutral tones and classic monochromatic tones, such as black and white, gray, blue, etc., reducing the complexity and contrast of colors, making the overall appearance more clean and sharp. The selection of materials is also an important feature of the Clean Fit style. Common materials include cotton, wool, linen, etc. The textured fabric ensures comfortable wearing.

  • Outgoing Clothes -- The Comprehensive Analysis of E-Commerce Infantswear Brand

    2023-12-07 5446

    Outgoing Clothes -- The Comprehensive Analysis of E-Commerce Infantswear Brand

    December is winter and the weather is cold. In cold climates, the demand for outdoor clothing for infants and young children usually increases. People will pay more attention to the warmth and comfort of babies, so there will be a greater market demand for outdoor clothing suitable for winter use. Parents nowadays pay more attention to the care and growth of their babies, and are willing to purchase high-quality, comfortable, and environmentally friendly products for their children. Therefore, the market trend of outdoor clothing for infants and young children may develop towards higher quality, versatility, and sustainable development. The core style direction of this season is Nordic style, Japanese and Korean style, and cartoon childlike fun.

  • Urban Relax -- The Analysis of Men's Street Style

    2023-11-13 5776

    Urban Relax -- The Analysis of Men's Street Style

    There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere

  • The Analysis of Z'AN CLOVER The Korean Designer Brand

    2023-11-09 17986

    The Analysis of Z'AN CLOVER The Korean Designer Brand

    Z'AN CLOVER is a brand with the motto 'Fill in Lucky Wear'. I hope to create some happiness in the clothes I wear every day. Their design inspiration comes from street fashion and fashion trends, integrating them into clothing suitable for children. The brand emphasizes comfort and quality, using soft fabrics and suitable cutting to ensure that children feel comfortable and free when wearing. Z'AN CLOVER has a variety of clothing styles, including T-shirts, sweaters, pants, skirts, etc., suitable for children of different age groups. In the autumn and winter of this season, we will create a sweet and cool style for the fashion of Korean idol trainees. The design focuses on facilitating girls to better play in the practice room, presenting the perfect image of the idol through clothing to attract children's interest and showcase youthful vitality and personality, which is deeply loved by consumers.

  • Lightweight and Warm -- The Analysis of NEW BALANCE The Benchmark Kidswear Brand

    2023-11-07 11651

    Lightweight and Warm -- The Analysis of NEW BALANCE The Benchmark Kidswear Brand

    This New Balance 23/24 autumn and winter image blockbuster brings a new feeling of urban lightness, leisure, college, and daily life. Deepen into the hustle and vitality of the city, capture the pulse and unique charm of the metropolis, and integrate it into the new autumn and winter series.

  • Korean Cartoon -- The Comprehensive Analysis of Kidswear Designer Brand

    2023-11-03 19591

    Korean Cartoon -- The Comprehensive Analysis of Kidswear Designer Brand

    The Korean cartoon style is mainly inspired by Korean cartoon illustrations, creating a unique, cute and popular children's clothing style. This style emphasizes Korean cartoon illustrations as the core, presenting childlike, joyful, and magical features through various cute character images, exquisite patterns, and bright colors. Korean cartoons follow the unique style of Korean cartoon illustrations as a guideline, creating interesting and creative clothing designs that bring fashion and individuality to children. At the same time, they cater to children's desire for happy childhood and imagination, stimulate their creativity and imagination, and also satisfy their desire for a cute and fun world.

  • The Analysis of Popular Pattern in October

    2023-10-31 55478

    The Analysis of Popular Pattern in October

    For the summary of external patterns, this month's POP focuses on Halloween, butterfly flapping, Sanxingdui, marine conservation, dinosaur series and other pattern content, as well as natural crayons and traditional Chinese art. Conduct cross industry analysis in terms of drawing techniques. Halloween, a traditional Western holiday this month, has a high level of discussion; Shanghai Dior Christmas New Exhibition, symbolizing the pursuit of butterfly elements of soul, transformation, and freedom, as well as Dior's new dinosaur series patterns; The Sanxingdui Light Film Festival and Marine Conservation received attention; Below is a specific analysis of popular patterns.

  • Gen Z Commuter -- The Comprehensive Analysis of Women's Designer Brands

    2023-10-30 14413

    Gen Z Commuter -- The Comprehensive Analysis of Women's Designer Brands

    Generation Z, also known as the "millennials" or "post millennials", refers to the group of young people born between 1995 and 2010. For Generation Z entering the workplace, clothing plays a crucial role in balancing professional image and fashion sense, not only as a way to dress, but also as a way to showcase their individuality.Generation Z commuting, as an extension of elegant commuting as a young style, closely follows fashion trends and caters to the fashion needs of Generation Z and young modern women entering the workplace. This style is unique and combines elements of rebellion, avant-garde, and refinement, creating a distinctive and fashionable image.In this style, a perfect balance is achieved between softness and stiffness, as well as tradition and uniqueness, supporting each other. Traditional commuting items have been deconstructed and redesigned, giving them more fashionable elements and personalized design, giving them new vitality and charm in the workplace.

  • Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou

    2023-10-24 5832

    Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou

    In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

  • The Analysis of ROMANCHIC The Womenswear Designer Brand

    2023-10-23 17054

    The Analysis of ROMANCHIC The Womenswear Designer Brand

    ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

  • The Analysis of ADER error The Designer Brand

    2023-10-16 33830

    The Analysis of ADER error The Designer Brand

    ADER error is one of the highly popular trendy brands in South Korea, founded in 2014. Although it was founded for a short time, its quirky design patterns and bold color scheme have made it increasingly popular among fans. Fun and high-end are the shining points of ADER error, with distinct brand characteristics and styles always appearing unique. The unique artistic temperament, coupled with trendy and retro themes, quickly occupied the trendy market. Even the shooting style of models on the official website is unique. The interesting thing about ADER error is that this young brand does not rely on some gimmicks or celebrities to pave the way for its rise to fame. It can only impress consumers by relying on its own characteristics and design.

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