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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    2024-03-23 3547

    Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.

  • Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
    Hot

    2024-03-19 5643

    Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim

    The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 4468

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 19062

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 40686

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • Chivalry -- The Women's Runway Analysis of HERMES

    2024-03-08 6373

    Chivalry -- The Women's Runway Analysis of HERMES

    This season, Nadège Vanhée, the director of women's fashion art, titled "Knights", Hermès takes us on a thrilling journey, which is simply a spectacle. In Nadège Vanhee's creative vision, the aristocratic charm of equestrian sports is integrated with the rebellious spirit of motorcycle culture. This season, Hermès replaced the peaceful grasslands with scenes from nighttime city fantasies, with artificial rainfall pouring down the street like runway. The dramatic environment provides a perfect background for the fusion of high-end fashion and high-end adrenaline.

  • Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    2024-02-29 7965

    Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    EP YAYING explores the ethnic costumes of the Miao and Yi ethnic groups and endows them with contemporary imagination. From colors and totems to texture and silhouette, EP YAYING focuses on the intricate details of fine weaving and embroidery, showcasing the diverse forms of traditional Chinese aesthetics. Through elegant and elegant forms, EP YAYING looks at the Chinese culture that runs through ancient and modern times.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21209

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    2024-02-27 10937

    Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    Fendi's design inspiration for this season came from London in the 1980s, a vibrant and creative era. Kim Jones cleverly combines British street culture with Italian exquisite craftsmanship to create a series of works that are both practical and stylish. From sleek and neat close knit clothing to designs using traditional British textures such as silk ribbons, Allen's, and Guernsey, each piece presents a highly folk and home textile style "embellishment" effect, making people feel like they are in that creative and free era.

  • Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    2024-02-27 9738

    Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.

  • The Comprehensive Analysis of Women's Luxury Leather & Fur Brands
    Hot

    2024-02-21 5224

    The Comprehensive Analysis of Women's Luxury Leather & Fur Brands

    Luxury leather combines the simplicity and high-end comfort of luxury fur with a sense of urban leisure design, mostly featuring a simple and elegant style, as well as the recently popular MIUMIU. Fur in this style pays more attention to the fit with the body in the design of the pattern, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49440

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    2024-01-29 37435

    Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the JNBY 2023 winter and early spring 2024 series, covering four key modules: brand dynamics, offline new product analysis, January online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

  • Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    2024-01-19 12231

    Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.

  • Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-01-18 19353

    Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 5892

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-01-17 31411

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

  • Down Jacket -- The Data Analysis of E-Commerce Womenswear
    Data Reports

    2024-01-11 29827

    Down Jacket -- The Data Analysis of E-Commerce Womenswear

    From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

  • Flower Holiday -- The Comprehensive Analysis of Womenswear Runway

    2024-01-11 59134

    Flower Holiday -- The Comprehensive Analysis of Womenswear Runway

    Flowers, artistic treatments, and other elements frequently appear in this season. Compared to 23PF, this season presents more large flowers and intricate patterns, with relatively vibrant and vibrant color expressions. In addition, the graffiti art effect of hand drawn brushstrokes on flowers is showing a significant upward trend, combining consumers' love for gardening with the craze for Craftcore handmade fashion. Overall, this season's floral patterns have shown a state of extreme refinement and artistic flawless differentiation. This report will provide specific examples.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
    Hot

    2024-01-10 5760

    Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands

    Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

  • Blossoms Shanghai -- The Womenswear Analysis of Hit Drama Outfits
  • All Gray -- The Comprehensive Analysis of Luxury Brand

    2024-01-09 44906

    All Gray -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on Gray style clothing, mainly analyzing individual items such as knitwear, tops, and jackets. Based on the analysis of the 2023 autumn/winter collection and the 24 early autumn collection of relevant brands, it can be concluded that this season's Gray style dressing presents a variety of styles, such as cool and powerful gray suits, warm gray vests and knitwear, and clean, low saturation, minimalist and light luxury. In addition, in terms of details, in addition to conventional logo design, handmade knotting, and creative splicing, major brands are using luxurious details such as jewelry and diamonds, gradient sequins, beaded tassels, shiny stitching, and floral embroidery to make Gray style items more noble and luxurious.

  • ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-01-08 36961

    ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5292

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

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