Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded overcoats in July and August, 2022, J-Korean(39.5%) is trending upward, while Simple Sophistication(22.6%) and Elegant Lady(14.4%) reveal decrease. Loose fits and A-line coats are the most noteworthy silhouettes. Hemming and slit are the popular crafts which take the share of deconstructed cuts.
All-over Printing -- The TOP Ranking of Menswear
According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.
A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand
Engineered Garments was founded by Daiki Suzuki in New York in 1999, after taking inspiration from his years buying for the Nepenthes stores in their early stages, and combining it with his own vision. As a brand, the aim is to make garments that become more personal through the experiences you have with them. They value unique garment construction with attention to detail, with meaning and hidden qualities behind each design. They venture into conflicting themes, straying from “perfect design”.
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
Urban Outdoor -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering is a Japanese outdoors-inspired label founded by Yosuke Aizawa after years of working as Junya Watanabe's assistant at Rei Kawakubo's COMME des GARCONS. As one of the few designers who adhere to outdoor styles, Aizawa expresses the perceptions and emotions about life through his design. The brand concept lies in the imaginative integration of design, utility and technique and a focus on patterns, colorways and tailoring. It fuses pragmatism with a retro aesthetic to create pieces with high-quality fabrics, structured silhouettes and a high-tech performance. Besides collaboration with UNIQLO, the brand also teams up with GRAMICCI, Danner, and Barbour to release cooperative collections.
Accessory -- The Analysis of Menswear Runway Show
POP Fashion discovers accessories from Spring/Summer 2023 runway shows in Paris, Milan and London. We can see retro fashion, modern casual and futuristic sporty trend in buttons, zippers and accessories. Buttons and zippers maintain the connecting function and develop the ornamental quality. Metallic chains and ornamental buttons are not the exclusive elements for athleisure anymore. The mixes with men’s businesswear show great visual conflict.
Embellishment & Jacquard -- The Comprehensive Runway Analysis of Menswear
Embellished fabrics and jacquard fabrics show an outstanding performance on S/S 2023 men’s runway shows. Artistic flower, stylish embellishment, statement sequin and futuristic metal are the main styles for embellished fabrics. Futuristic metal-tone materials become the key trend; multiple embellishments are combined with creativity; classic sequins form artistic geos and motifs. Giorgio Armani continues classic jacquard motifs such as geometric dobby. The combination with multiple techniques will be a new trend for jacquard fabrics.
The Comprehensive Analysis of A/W Hangzhou Kidswear Market
In early August, Hangzhou kidswear market has almost completed the release of A/W products. The bestsellers put emphasis on original designs, chic cuts and diverse colorways. This report separates the market into three age ranges: infants, toddlers and teens.
Illusaits -- The Analysis of ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN is the namesake label of the Chinese emerging designer Chen Xiang. The Shanghai Xintiandi branch is the first concept store that integrates womenswear, menswear and household supplies in China. As a Shanghai-born designer, Ziggy Chen takes inspiration from the collision of extreme cultures: old and new, east and west, antique and modern, probing the coalescence of Chinese origins and minimalist aesthetics to create innovative garments. 2D tailoring in traditional Chinese garments can be surprisingly found in his menswear design. Elements from different countries and times are incorporated for harmonious and practical pieces.
Expedition -- The Analysis of Moncler The Menswear Luxury Brand
Moncler’s F/W 22/23 collection draws inspiration from the optimistic and positive attitude of the mountain explorers. Urban high-rises are regarded as towering mountains to abandon the hustle and bustle in the city. Durable products are made to protect customers from coldness. The flamboyant collection with a hint of avant-garde accent is one to watch for trans-seasonal items.
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
Technical Sport Fabric -- The Comprehensive Runway Analysis of Menswear
Technical sport fabrics are presented frequently on S/S 2023 runway shows. Classic Smooth, Lustrous Nylon, Performance Filming and Textured Surface are the four fabric styles. The application of technical sport fabric is mainly focusing on jackets, down jackets and trousers.
Worsted Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of S/S 2023 fashion shows in Paris, Milan and London, POP Fashion divides the worsted fabrics into four styles: Lively Business, Classic Retro, Luxury Gloss and Natural Comfort. Driven by the trend of retro fashion, Classic Retro(48%) shares the biggest part. Natural Comfort(31%) breaks the tradition and pursues a more comfortable dressing experience. Classic colorful checks and irregular prints interpret a Lively Business(15%) style. The glossy worsted of occasion wear is more daily on runways.
Minimalist Mood -- The Analysis of Nanushka The Menswear Designer Brand
Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
Leather & Fur -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s leather and fur on POP Fashion in July, Smart Casual(39%) and Business Leisure(47%) are the most popular styles; jacket is the staple in the market; leather shares the biggest part of fabric, followed by shearling; patchwork, appliques and pocket details are also noteworthy.
Down Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s down jackets in July 2022, J-Korean(34%) sits on the first place; Simple Sophistication(29%) replaces the Youthful Lady; Unisex(18%) also shares the market. Straight crop with loose fit is the most popular silhouette. Besides, workwear pockets and fancy quilting are the key details.
Woolen Fabric -- The Comprehensive Runway Analysis of Menswear
POP Fashion figures out five main categories of woolen fabrics on S/S 2023 men’s runways: lightweight worsted wool, classic double-face wool, tactile texture, misty luster and crisp quality. Worsted wool is the most noteworthy fabric in S/S 2023, which is used to develop lighter suits; woolens with tactile textures are also lighter than the fabric in Fall/Winter; classic double-face wool, crisp wool and misty lustrous wool are timeless commercial fabrics. This report sources data mainly from S/S 2023 runway shows in Milan, Paris and London.
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.
Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand
Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.
Punk -- The Analysis of Vivienne Westwood The Menswear Designer Brand
Mother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leaMother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leading fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history. ding fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history.
Printed Fabric -- The TOP Ranking of Womenswear
According to the TOP100 downloaded printed womenswear fabrics in the three recent months, Torannce(31%) and Roberto Cavalli(27%) are the most welcoming labels, followed by AJE(13%). Based on the data analysis of TOP ranking, J-Korean is the most popular style; Youthful Lady shares an impressive part; Chinoiserie also shows an increasing trend.
The Analysis of Timberland The Benchmark Outdoorwear Brand
Timberland creates innovative, outdoor-ready, beautiful-looking and durable products based on the principles of suitability for the outdoors and sustainability. Timberland's garments are made from high-quality organic cotton grown with natural fertilizers, so the products are close-fitting, comfortable, healthy and safe; its outdoor product line is specially designed for the needs of outdoor activities, and is manufactured with a large number of the most advanced materials and technologies, in order to provide customers with a variety of innovative and versatile apparel products.