Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Instagram Fashion Bloggers -- Kids with a Good Taste
@fashion_laerta, who has appeared on Instagram since she was 3 years old, has been featured in BAZAAR, VOGUE. Changeable looks, beautiful long curly hair and symbolic pouting lips make Laerta quite recognizable and famous. The symbolic sunglasses also make her stylish.
Deconstruction -- The Comprehensive Analysis of Womenswear Designer Brands
This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.
Overcoats -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.
Collection of Crafts -- The Comprehensive Analysis of A/W 20/21 Trunk Shows for Women's Knitwear
S/S 20/21 womenswear trunk shows emphasize the delicacy and elegance of females. Fine combined stitch is applied to well-fitting styles and undershirts, and lace is flexibly used. Rhinestone, letter and splicing tend to be combined together. The trunk shows use meticulous details and accurate silhouette to highlight individual charm.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
TOP 30 -- Hot Brands of Women's Leather and Fur in 2019
Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Free Expression -- KYE The Womenswear Designer Brand
The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.
TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.
Creative and Practical -- The Comprehensive Analysis of Trunk Shows for Men's Puffa Jackets
The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.
Leather and Fur Clothing -- The TOP List of Menswear
The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Rock Sweetheart -- Candy Stripper The Womenswear Designer Brand
The Japanese brand, Candy Stripper, is established in 1955 by Yoshin and Kikuchi Chiharu. These two young designers graduate from Vantan Design College which gives birth to the Japanese magazine "Zipper". Its designs are retro and statement-making, with little sweetness and sexiness in the tough punk. And it also focuses on the individuality and charm of models. There are three fashion lines, Candy Sweet, Stripper Rock and CS Black. Candy Sweet is popular with girls for its lovely colorful patterns, such as classic mushrooms and hearts. Stripper Rock always centers on rock music with music notes and skulls. Although its patterns are simple, it's quite good at cutting. It is cool and cute.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Instagram Fashion Bloggers : Jet-Set Females
The authority uses the free ranking search tool to rank top influencers of Instagram bloggers. AI does a comprehensive analysis of bloggers based on their high quality audience and true participation, resulting in a rank of the top influencers. The order of influencers in this list is based on the impact calculated by the tool, not just the number of followers. As a result, we find that some people who have a higher number of followers are lower on the list than those who we think have an influence on a small number of followers.
Peaceful Life and Sweet Girls -- The Comprehensive Analysis of Womenswear Designer Brands
This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).
Adventure in a Winter Town -- Seven Solo The Benchmark Brand of Kidswear
Seven Solo, a Chinese fashion kidswear brand, attaches great importance to children's dressing and outdoor experience. In A/W 19/20, Seven Solo takes kids to a winter town where kids ride bikes, shuttle around the town and appreciate the scenery, bringing joy to kids.
Fashion Art Class -- The Comprehensive Analysis of Pattern Crafts of Womenswear Designer Brands
Pattern is born in production and living practice, and it perfectly combines utility with decorativeness. As we reflect on the importance of traditional crafts, patterns are also changed in crafts, structures, contents and styles. In A/W 19/20, the form and content of the pattern are created by fleece touch, offset printed photos, hand-made applique, 3D vision, mixed tie-dye and the combination of crafts.
Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand
Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.