In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

On March 6-8, 2024, the intertextile China International Textile Fabric and Accessories (Spring/Summer) Expo was grandly held at the National Convention and Exhibition Center. This exhibition covers seven major exhibition halls, including 1.2, 5.1, 6.1, 6.2, 7.1, 7.2, and 8.1, with a total exhibition area of nearly 190000 square meters. This expo has 13 professional exhibition areas, including formal clothing fabrics, fashionable women's clothing fabrics, casual clothing fabrics, functional sportswear fabrics, jumping denim, shirt fabrics, leather fur fabrics, underwear fabrics, wedding dress fabrics, baby and child fabrics, pattern design, accessory perspectives, and dye additives. It carefully plans to showcase the outstanding products of over 3000 top and high-quality exhibitors from 25 countries and regions around the world.

This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

People's love for yoga and fitness has led to an increase in demand for yoga equipment; The fashionable design and personalized display of yoga clothing attract consumers; Comfortable fabrics and craftsmanship ensure a comfortable experience during exercise; Functional design meets diverse sports needs; At the same time, the fashionable wearability of yoga clothing makes it have a wider audience in the market. These factors have jointly driven the rapid development of e-commerce yoga clothing brands.

Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.

This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

With the resurgence of vacation style on the 2024 spring/summer fashion week runways and the regional tourism boom from barbecue in Zibo to small potatoes in Harbin, as well as the lifestyle experiential consumption trends such as City Walk, camping, special forces travel, and cultural tours, leisure culture of holiday excursions has become an emotional outlet for people in the pressure and homogenization of urban life rhythms. French Riviera holiday and Bohemian style are key stylistic directions for this season's vacation trend. The French Riviera holiday style cleverly combines the lazy sunshine and romantic vibes of the Mediterranean coast, exuding a bright and sunny seaside vacation atmosphere while also mixing in a fresh and elegant countryside artistic charm. On the other hand, the Bohemian style showcases exotic folk patterns and handmade crochet craftsmanship, along with details like tassels and patchwork, reflecting a passionate, free-spirited, and culturally diverse ethnic vibe. In the following, this article will further interpret the design direction of holiday excursions.

The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.

In recent years, professional yoga styles have become increasingly popular, and professional yoga style clothing has advantages in comfort, sportiness, and aesthetics, making it highly favored by yoga practitioners. Professional yoga style clothing has elasticity and breathability, providing support and stability, which provide consumers with flexibility in exercise and comfort in wearing. In addition, professional yoga clothing is increasingly emphasizing fashion sense. In order to cater to the public's preferences for sports performance and fashion sense, a group of popular and well-designed professional yoga and fitness brands have emerged, providing people with a better yoga practice experience and becoming a way to showcase fashion and personality.

This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.

Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.

P. E Nation was founded in 2016 and is an Australian sports and fashion brand. The brand emphasizes the functionality and texture of clothing, committed to creating suitable sportswear for the fast-paced lifestyle of modern urbanites. They focus on designing fashionable and functional sportswear for modern women to meet the multiple needs of daily life and sports. The design style of P. E Nation is unique, adept at using large area color blocks, splicing of different materials, and non-traditional cutting to create a unique design sense. The design of P. E Nation is full of vitality, integrating elements of fashion and sporty retro style. Whether on the sports field or in daily wear, it can showcase a sense of fashion and unique personality.

Pushbutton was founded by Korean designer Park Seung chien in 2003, and the brand's style creates a sense of modernity and concept in the retro era. Proficient in using avant-garde deconstructive styling, style collisions, romantic and feminine elements, and practical silhouette foundations to express one's fashion attitude and aesthetic attire. The latest autumn and winter 23/24 series integrates the young power into the street elements. The product design is novel, unique, crazy and interesting. The style performance involves classic, sports, anime, avant-garde and sexy. The distinctive shape makes the brand's clothing easier to be recognized. This report will analyze the highlights of the new product.

PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.

Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

On September 30th Beijing time, Herm è s held the 2024 Spring/Summer fashion show in Paris. In a rustic runway, creative director Nad è ge Vanhee Cybulski showcased her vision for the next season's "emotional, modern silhouette". Women's personal expression of themselves runs through the entire series. The long suit jacket, elephant gray trench coat, striped knit bra, and hollowed out dress all reflect Herm è s unique dress code and visual aesthetics, composing Herm è s unique texture, freedom, and refinement. In addition to the classic silhouette, the suit vest in this series is also designed with a half sleeve style, tracing the shoulder contour and outlining the graceful waistline. The soft armor like a knight highlights and emphasizes the era's strength of women's combination of hardness and softness.

7 Days Active was founded in 2019 and is headquartered in Copenhagen, aiming to promote an active and healthy lifestyle. Their products not only focus on functionality but also incorporate fashionable designs, combining street-style leisure elements with the practicality of sportswear. 7 Days Active offers a diverse product line, including running apparel, sports bras, and sport jackets, to meet the exercise needs of different people. Each garment features the brand's iconic logo, showcasing the brand's unique identity. Additionally, they adopt neutral color palettes with a retro style from the 1980s, such as neon green and powder blue, adding visual highlights to their clothing collection.

Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.

The main focus of this report is to analyze the MAIA ACTIVE brand in four aspects: brand dynamics, analysis of new retail products, analysis of new online products, and conclusions with recommendations for further development.