The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.

According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.

This report focuses on extracting mature, elegant, and folk style patterns from the 24/25 autumn and winter fashion show for analysis. The pattern content focuses on eight directions: enlarged plaid patterns, abstract leather patterns, Bohemian, cashew folk customs, flat animals, ink tie dyeing, vintage geometry, and enlarged flowers. In terms of artistic techniques, flattening and silhouette are the main techniques; In terms of pattern elements, geometry, plaid, and vintage still dominate. In terms of color matching, low saturation color matching is dominant, with less overall color usage. Overall, this season emphasizes the reshaping and expression of classic minimalism while conveying classics.

The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.

According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.

Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.

In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.

Office Siren combines a sexy and charming boudoir style, a sharp and efficient commuting style, and a highly intelligent intellectual style, showcasing the collision of multiple qualities of women, such as being capable and sharp, and sexy and luxurious. At the same time, it is more youthful and suitable for more people to wear. Pay attention to the use of details and materials in design, such as straps, perspective, asymmetry, lace, mesh, satin, leather, etc; The colors are mainly dark shades such as black and gray, with a small amount of bright colors present; The silhouette emphasizes the delineation of the body's curves, making it concise and slim fitting. This article will analyze several intellectual style women's clothing designer brands such as MARKGONG, Courreges, Dion Lee, etc. For details, please refer to the following text.

At the 24/25 Autumn/Winter Fashion Week, a variety of fashion trends are vividly presented in diverse poses, not only leading the trend in major fashion shows, but also showcasing unique personalized matching styles in street photography outside the show. Among them, the independent and powerful "Mob Wife" style has risen strongly, while the emphasis on femininity, romance, sweetness, and elegant urban style is still the first choice for trendsetters, reflecting a deep exploration and praise of female characteristics. With the evolution of the spirit of the times, more and more brands and fashion enthusiasts are actively promoting and expressing the connotation of women's power, and design pays more attention to extreme feminine details such as chiffon and bows. In terms of overall cutting and silhouette design, a new trend of pursuing oversized sizes has emerged, with ultra long coats and oversized jackets becoming important carriers for shaping the powerful aura and fashionable attitude of modern women.

This report lists 9 key brands to focus on, namely: designer brands with trendy characteristics, No/Fair Studios, Ottolinger, and Our Legacy. There are also fashion design brands, Gnni, Jacob Cohen, Marie Serre, and Rental ge. Although they are non professional denim brands, their production ideas for the denim category are very worth learning from. Finally, there are two professional denim brands: Re/Done and Jacob Cohen They possess and specialize in denim products. While maintaining a professional and traditional cowboy culture, we have been making a lot of innovative products worth paying attention to.

From the analysis of hot keywords in fabric category search, Chinese style new Chinese style is highly favored, and jacquard fabric has become a hot topic of attention. Material hot keywords focus on the rising trend of Tencel (Lyocell) and acetic acid fabrics. In addition, high elastic knitted, waterproof and other functional fabrics under the outdoor sports trend are still the focus of attention.

Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.

"Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

24/25 Autumn/Winter Women's Fashion Week. Under the influence of the big wave, denim, on the one hand, traces back to classics through techniques such as washing water. On the other hand, reform and innovation are also worth paying attention to in the new AI technology hotspots. Conservative and innovative approaches go hand in hand. Just like twin faces, cowboys appear in a more precise double-sided state, appearing in their respective style languages in an ultimate way.

In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

On March 6-8, 2024, the intertextile China International Textile Fabric and Accessories (Spring/Summer) Expo was grandly held at the National Convention and Exhibition Center. This exhibition covers seven major exhibition halls, including 1.2, 5.1, 6.1, 6.2, 7.1, 7.2, and 8.1, with a total exhibition area of nearly 190000 square meters. This expo has 13 professional exhibition areas, including formal clothing fabrics, fashionable women's clothing fabrics, casual clothing fabrics, functional sportswear fabrics, jumping denim, shirt fabrics, leather fur fabrics, underwear fabrics, wedding dress fabrics, baby and child fabrics, pattern design, accessory perspectives, and dye additives. It carefully plans to showcase the outstanding products of over 3000 top and high-quality exhibitors from 25 countries and regions around the world.

The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.