The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

This report focuses on the hot and exciting fashion trends of today, carefully selecting the following highly regarded brands and delving into their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, more inspiration and creativity are provided for developing items that match the thermal style.

GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

This report focuses on infants and young children and carefully selects the following highly regarded brands to delve into their brand characteristics and key design elements for this season. By conducting an in-depth analysis of these brands, it provides more inspiration and creativity for developing autumn and winter infant and young children's products.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

This report focuses on the current popular "college style" for the back-to-school season, carefully selecting the following well-known brands to explore their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, it provides more inspiration and creativity for developing products that fit the "college style".

In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

This article focuses on listing the top ten key brands for the early spring 2024 runway: Chanel, GUCCI, Christian Dior, Louis Vuitton, Burberry, Stella McCartney, MSGM, Tory Burch, Diesel, and Blumarine. From these brands, it will vertically analyze the color characteristics and application, providing comprehensive guidance for color development.

The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

GUCCI's Fall 2023 collection is themed around retro academies, with key patterns including animal parks, human figure, and all-over vintage prints. The key details focus on the clash of retro color schemes in the line's highlighted accent lines, with simplified embroidery techniques adding an extra level of detail and texture to individual items. The key single items are focused on luxurious lightweight shirts, sporty jackets, loose-fitting sports shorts, and casual pants. Additionally, GUCCI also released a capsule collection in collaboration with MLB, integrating their trademark color schemes and badges from teams such as the New York Yankees into the designs.

Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

According to the analysis of the TOP 100 hottest fabrics for children's jackets based on the POP-Fashion user download data over the past three months, the most popular brand is GUCCI, accounting for 30% of the total, followed by jnby BY JNBY and Baby Dior, both accounting for 13%. The most widely used category of fabrics for children's jackets is functional fabrics, accounting for 39%, followed by comfortable knitted fabrics with cotton fibers as the main material, accounting for 35%. Fashionable fabrics with special features such as sequin embroidery, shiny velvet, and printed backstitch can also be used.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.