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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 6383

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • Chivalry -- The Women's Runway Analysis of HERMES

    2024-03-08 6420

    Chivalry -- The Women's Runway Analysis of HERMES

    This season, Nadège Vanhée, the director of women's fashion art, titled "Knights", Hermès takes us on a thrilling journey, which is simply a spectacle. In Nadège Vanhee's creative vision, the aristocratic charm of equestrian sports is integrated with the rebellious spirit of motorcycle culture. This season, Hermès replaced the peaceful grasslands with scenes from nighttime city fantasies, with artificial rainfall pouring down the street like runway. The dramatic environment provides a perfect background for the fusion of high-end fashion and high-end adrenaline.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 10716

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Vacation Style -- The Women's Runway Analysis of CHANEL

    2024-03-07 20551

    Vacation Style -- The Women's Runway Analysis of CHANEL

    The CHANEL 24/25 autumn/winter collection draws inspiration from the romantic seaside city of Dover and pays tribute to the love story that began in Dover - the movie "A Man and a Woman.". Dowell Wooden Road, Horizon, Off Season Beach. This season is full of the atmosphere of Dover and its scenery, featuring thick sailor sweaters and knitwear, silk shirts, ruffled low cut tops, and jumpsuits. Exquisite pajamas remind people of gentle waves and gentle breeze. The romantic long silhouette imagined by Virginia Viard uses the constantly changing colors of the Dover sky and brown and gold wire fabrics, presenting a vibrant or soft tone.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 6894

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Contemporary Wardrobe -- The Men's Runway Analysis of Neil Barrett
  • Desert Journey -- The Women's Runway Analysis of Bottega Veneta
    Hot

    2024-02-29 13714

    Desert Journey -- The Women's Runway Analysis of Bottega Veneta

    Ending the global journey of spring and summer, Bottega Veneta24/25 autumn/winter collection has embarked on a journey of "rebirth". A trip in the southern desert of Italy inspired creative director Matthieu Blazy's creative inspiration for this season. Despite the arid climate and harsh living conditions, the flowers blooming in the desert and the snakes living here still have strong vitality, and this new force has touched Matthieu Blazy. The rhythmic and stunning "flower" leather pleated skirt created by laser cutting technology has become a symbol of the flower of desolation; The element of snakes can also be seen everywhere, from handbags wrapped around snake shaped leather ropes to iconic spiral enamel earrings; The flame print, as it walks, is like a dancing flame, presenting a BV like dynamic beauty, representing the resilience after being reborn from the fire.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21620

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    2024-02-27 9867

    Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.

  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 36309

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    2024-02-21 12479

    Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.

  • British Outdoor -- The Runway Analysis of Burberry

    2024-02-21 53430

    British Outdoor -- The Runway Analysis of Burberry

    This season is the third series launched by Daniel Lee, the creative director of Burberry, for the brand, marking its return to outdoor tradition with a modern style. To celebrate the 40th anniversary of London Fashion Week, this fashion show is a hymn to nature. The collection is still based on the "outdoors" theme, inspired by the customs and traditions of the UK and Ireland. Through the brand's iconic silhouette and fabric evolution, it evokes a sense of warmth, protection, and outdoor elegance.

  • Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    2024-02-20 29834

    Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

  • Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    2024-02-01 48056

    Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    On January 22nd Beijing time, Maria Grazia Chiuri, the creative director of Christian Dior women's wear, unveiled the 2024 spring/summer haute couture collection at the Rodin Museum in Paris. This season, Maria collaborated with artist Isabella Ducrot, using a diverse artistic strategy to deeply interpret and creatively reinterpret the brand's unique "spiritual" aesthetic. With her keen artistic insight, the creative director delved into and extracted the aesthetic essence imbued in traditional craftsmanship, ingeniously integrating it into this season's haute couture to reveal the profound interaction and dialogue between the essence of fashion, exquisite craftsmanship, and the spirit of the times.

  • Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    2024-01-30 20678

    Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    The DIOR MEN 24/25 autumn/winter men's clothing collection is inspired by ballet dancer Margot Fonteyn and her famous dance partner Rudolf Nureyev, presenting a stunning look that combines practicality and luxury. "Comparison" is the key that designers focus on exploring in this series: the contrast between ready to wear and high-end customization, the difference between on stage and behind the scenes, and the two sides of Nureyev's artistic career and real life. This season has condensed the essence of modern luxury goods, interpreting luxury and delicacy with ancient and exquisite technology and textile craftsmanship. Classic silhouette with bold and eye-catching elements. Kim Jones also released 20 sets of custom-made men's clothing for the first time, which are relatively independent and closely intertwined with the ready to wear collection, paying tribute to the classic style and reshaping the modern style.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 7024

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 20774

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • The Beauty of Contradiction -- The Runway Analysis of Hermes

    2024-01-23 16235

    The Beauty of Contradiction -- The Runway Analysis of Hermes

    The combination of white and beige atmospheric tones is simple and sharp, without any additional distractions, keeping people's attention focused on the brand new design. In the interweaving of realism and freehand brushwork, materials and tones, listen to Hermès Art Director Véronique Nichanian's winter stories. The pre show teaser video features a decryption game made of lighting and matte glass, with the lighting flickering and allowing models to comfortably navigate through the space. Sometimes hazy, paying attention to outlining and cutting, perceiving a hint of vitality emanating from a calm tone; Sometimes clear, delving into the clever details in the stitching, it is urgent to reveal the many surprises that have added to men's wardrobes.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 35820

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • Urban and Rural -- The Menswear Runway Analysis of FENDI

    2024-01-16 24512

    Urban and Rural -- The Menswear Runway Analysis of FENDI

    "I would like to call it the collision between urban and rural areas." In the backstage of the press conference, Silvia Venturini, Fendi's Director of Accessories and Men's Art, shared her design philosophy for Fendi's 2024 autumn/winter men's clothing collection. This season's Fendi men's clothing blends a dual look: it combines fashionable taste from modern cities with fresh air and fresh inspiration from the countryside, creating a Fendi style lifestyle that shuttles between the city and the countryside.

  • Classical Business -- The Analysis of FENDI The Luxury Menswear Brand

    2023-12-30 34498

    Classical Business -- The Analysis of FENDI The Luxury Menswear Brand

    The FENDI 23/24 autumn/winter men's clothing collection features two main styles: the sparkling elements from the 1970s disco ball and the one shoulder mid length. The double-sided cashmere, leather, jacquard silk, and knitted fabrics appear in the form of cloaks and one shoulder. More visual errors include light colored sheep shears sprayed with dark paint, similar to worn and beloved leather, covered with felt and tassel velvet. The classic FF logo is subtle yet understated.

  • Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    2023-12-14 73774

    Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    On December 8, 2023 (Beijing time), CHANEL held the 2023/24 Advanced Handicraft Workshop Series Conference in Manchester, England. The iconic twill soft woolen fabric became the protagonist of this season, but was created with more vibrant and fashionable cutting, contours, and matching methods. CHANEL has almost covered all color schemes this season, from red to purple, covering a wide range and becoming a major highlight of the season.

  • Business Racing -- The Analysis of HUGO The Luxury Menswear Brand

    2023-12-08 23924

    Business Racing -- The Analysis of HUGO The Luxury Menswear Brand

    The HUGO 2024 Spring/Summer collection focuses on traditional business and street trend competitive styles, with design themes focused on patterns such as flame regeneration, brand ICON, and natural animals. Using techniques such as stickers and printing, as well as auxiliary materials such as ribbons and small labels, it creates a visually impactful and recognizable brand image for the new season.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand
    Hot

    2023-12-05 24627

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

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