With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Luxury leather combines the simplicity and high-end comfort of luxury fur with a sense of urban leisure design, mostly featuring a simple and elegant style, as well as the recently popular MIUMIU. Fur in this style pays more attention to the fit with the body in the design of the pattern, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

The Louis Vuitton Fall/Winter 24/25 Men's Collection show was held at Jardin d'Acclimatation Park in Paris. As the creative director's third collection, Pharrell Williams focused on American Western culture for the first time in this season. In order to avoid cultural appropriation, Pharrell Williams collaborated with artists from the Dakota and Lakota tribes, involving them in accessory design. The background music also came from Native Americans. The clothing designs incorporated Western cowboy elements, such as cowboy boots, cowboy hats, and decorations inspired by Western culture's plants and wilderness scenes, giving the overall style a strong Western flavor.

To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

Luxury brand denim focuses on fashion and leisure, high-end comfort, high-quality denim, simplicity and tonality as its main style tone, adding some brand logos or characteristics. Compared to the basic denim style, it is more minimalist and versatile, while compared to the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.

Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

This report takes "old money style", currently in high demand, as its theme and carefully selects the following highly regarded brands to delve into their brand features and key design elements for this season. By conducting a comprehensive analysis of these brands, it aims to provide more inspiration and creativity for developing items that embody the "old money style".

Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

This article focuses on listing the top ten key brands for the early spring 2024 runway: Chanel, GUCCI, Christian Dior, Louis Vuitton, Burberry, Stella McCartney, MSGM, Tory Burch, Diesel, and Blumarine. From these brands, it will vertically analyze the color characteristics and application, providing comprehensive guidance for color development.

Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

This report is the first part of the 2024 early spring fashion show/brand recommendation, focusing on a brief overview and summary of the luxury brands for the early spring of 2024. The early spring of 2024 still maintains a vacation style, with various poses and floral patterns. Plant patterns are emphasized, and top brands such as Louis Vuitton, Dior, Max Mara, etc., have chosen floral patterns from certain folk or cultural backgrounds as key designs for this season. The following content will provide detailed descriptions.