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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Jacket - The TOP Ranking of Menswear
    Data Reports

    2024-03-11 26502

    Jacket - The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.

  • Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair
    Hot

    2024-02-21 5157

    Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair

    From January 17th to 19th, 2024, the 98th Pitti Bimbo Children's Fashion Exhibition was held at UniCredit Bimbo Arena in Florence, with over 1800 buyers from over 50 international countries attending. Sustainable development, tailoring, "Made in Italy" and modern style are the focal points that Pitti Bimbo has chosen to lead the future of children's clothing. The exhibition stands out through diverse brands and together shapes the ideal wardrobe outfit during the exhibition schedule.

  • The Analysis of VEGA CHANG The Benchmark Womenswear E-Commerce Brand

    2024-01-02 14294

    The Analysis of VEGA CHANG The Benchmark Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules: VEGA CHANG brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Fashion Taste -- The Analysis of Emporio Armani The Luxury Menswear Brand
    Hot

    2023-12-29 39666

    Fashion Taste -- The Analysis of Emporio Armani The Luxury Menswear Brand

    Emporio Armani is an Italian fashion brand founded by renowned designer Giorgio Armani in 1975. The brand is famous for its luxurious and fashionable style, providing men and women with high-quality fashion, accessories and perfume. Emporio Armani's design style combines modern and classic features, emphasizing details and cutting, reflecting the spirit of elegance, simplicity, and fashion. The brand is highly respected for its unique Italian style and high-quality fabrics. Its men's clothing collection incorporates a minimalist and exquisite design, showcasing the elegance and confidence of urban men.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 52963

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • Data Analysis of Tiktok E-Commerce Womenswear in November

    2023-12-07 26894

    Data Analysis of Tiktok E-Commerce Womenswear in November

    According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    2023-12-05 26908

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Running in the Season -- The Analysis of TFW 49 The Sportswear Designer Brand

    2023-11-30 19159

    Running in the Season -- The Analysis of TFW 49 The Sportswear Designer Brand

    The TFW 49 brand was established in 2017, and its name "TFW 49" symbolizes the wisdom of forty-nine people. This brand focuses on design in areas such as running, outdoor, and golf. TFW 49 focuses on comfort and uses highly elastic materials for splicing in key areas such as armpits and crotch to reduce stress during exercise. In terms of design, TFW 49 pursues a minimalist style and emphasizes the richness of details. The multifunctional training suit of TFW 49 is not only suitable for running, but also for various other sports. The 23 autumn/winter golf series is inspired by American sports and features a combination of color schemes. These clothes are not only suitable for sports scenes, but also for daily wear.

  • Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-11-27 9483

    Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    Recently, a hot topic called "effortless fashion sense" has emerged on Xiaohongshu, which carries the shadow of intellectuals and high intelligence style. In the autumn and winter seasons, people tend to wear simple and atmospheric items with high practicality, texture, and versatility. This creates a "Restrained Chill" style, which has a mature and restrained beauty, faintly revealing a calm, restrained, introverted yet independent personality. A sense of aloofness is a sophisticated form of self love and restrained wisdom and temperament. This style is mainly conveyed through the use of color and silhouette, with neutral colors as the main core and cool tones. The silhouette is visually simple, flat and soft, but the cutting is full of power.

  • Retro Academy -- The Analysis of Bosie Agender The Benchmark Menswear Brand

    2023-11-24 18646

    Retro Academy -- The Analysis of Bosie Agender The Benchmark Menswear Brand

    Bosie Agender, also known as Bosie in Chinese, was born on May 9, 2018. It was jointly founded by emerging designers from Central Saint Martin School of Art and Design, London Fashion College, Parsons School of Design, and Marangoni Fashion College. Bosie personifies the brand based on a asexual alien with a flower blooming in one ear, and the brand name is derived from the nickname given by British author Wilde to his lover, Lord Alfred Douglas. With the creative theme of "free walking", explore fashion that is suitable for both men and women through stylized design and cutting.

  • Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand

    2023-11-23 26088

    Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand

    The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.

  • Sweet & Cool Girls -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-11-21 10222

    Sweet & Cool Girls -- The Comprehensive Analysis of Womenswear Designer Brand

    The sweet and cool spicy style has the highest demand in the e-commerce market. With the rise and rapid development of social media, the demand for fashion, creativity, and self-expression among the younger generation of consumers is constantly increasing. The sweet and cool spicy style meets these needs, making it a popular trend. Sweet and Cool Spicy Girls originated from American pop culture, representing a fashion concept and style. Its origin can be traced back to the 1980s and 1990s. The concept of sweet and cool spicy girls combines different elements and styles, symbolizing women's resilience, confidence, and independence. They usually have an optimistic and positive attitude, and bravely pursue their dreams and goals. Under the influence of social media and the internet era, the sweet and cool hot girls convey a confident and independent attitude by showcasing their lifestyle and fashion style.

  • Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    2023-11-20 19986

    Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

  • Sporty Pattern -- The TOP Ranking of Kidswear

    2023-11-14 16642

    Sporty Pattern -- The TOP Ranking of Kidswear

    According to the POP Top 100 list of user downloads from October to November 2023, sports pattern elements have attracted much attention among popular patterns among teenagers. Among them, the application of sports patterns in the American retro style is highly popular, and the design elements in the American retro style inject vitality, nostalgia, and a unique atmosphere into the individual product. Secondly, outdoor sports youth patterns with mountain style are also a popular development direction. The pattern design elements in the outdoor style mainly revolve around outdoor exploration, nature, and the spirit of adventure. The key elements in this style inject the beauty of nature into the individual product, conveying the freedom and relaxation of outdoor activities.

  • Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    2023-11-07 25457

    Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.

  • Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    2023-11-03 17329

    Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    When it comes to the popular minimalist style, Phoebe Philo's "Old celine" is often mentioned. During her tenure, she opened a decade of Celine's stunning years with a brand new minimalist aesthetic. Phoebe Philo graduated from St. Martin's School of Art and Design in London and took over as Creative Director from the struggling Celine in 2008, committed to creating fashion that women crave and appreciate. After a long wait and delay, Phoebe Philo returned. This time, Phoebe Philo used a unique way to separate fashion pieces, abandoning the format of publishing according to the spring, summer, autumn, and winter seasons, and instead using what she called the Edits mode. The images are the first part of the work. From now until December, three parts of the A1 series will be released online. A2 will be released next spring, and future works will also be similar.

  • The Analysis of ROMANCHIC The Womenswear Designer Brand

    2023-10-23 17054

    The Analysis of ROMANCHIC The Womenswear Designer Brand

    ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

  • Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    2023-10-23 8067

    Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

  • Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand

    2023-10-19 16191

    Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand

    F/CE(Functional, Cultural, Exploration) is an outdoor clothing brand from Japan, established in 2010. F/CE is committed to creating functional and high-quality modern fashion clothing and bags. F/CE takes the cultures of various countries around the world as design inspiration and pursues innovation that brings new insights and discoveries. Each quarter, choose a country as the theme, personally visit the theme country, get to know its life, history, architecture, art, music, and other aspects, and integrate the inspiration and details felt locally into the design. F/CE attaches great importance to the specifications, functionality, and completeness of tools. F/CE believes that only by combining the functionality required for urban life with the impressions gained from travel can F/CE's products be perfectly presented.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 38129

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Artistic Journey -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    2023-10-12 42182

    Artistic Journey -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    The EP YAYING 2023 Autumn/Winter Collection is centered around clothing, touching distant Eastern imagery and drawing inspiration from the dazzling moments in the cultural river. It awakens contemporary awareness of the beauty of the East, deeply rooted in genes, and gives new vitality to traditional culture. In addition, on the occasion of the 35th anniversary of the brand's establishment, Yaying plans a nomadic journey of sustainable fabrics, launching the yak velvet series, and jointly creating "the beauty of nature" and "the beauty of China".

  • Modern Retro -- The Analysis of EENK The Womenswear Designer Brand

    2023-10-09 18186

    Modern Retro -- The Analysis of EENK The Womenswear Designer Brand

    The founder of EENK is Korean designer Hyemee Lee. The brand philosophy seeks to create a confident and calm temperament and a fashion attitude that returns to essence. Hyemee Lee believes that fashion has no boundaries, and she prefers to project her experiences as a woman in life through clothing. From this, it can be seen that EENK's clothes are practical and can highlight the elegant and cute characteristics of women. EENK has launched the 'The Letter Project', a unique collection of single item designs that extract their initial letters through corresponding keywords and publish them in alphabetical order. EENK's new autumn and winter 2023 products still feature a modern retro style, with simple and elegant cutting, while maintaining a soft and high-end feel.

  • Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    2023-09-20 20068

    Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 59683

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

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