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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    2024-03-26 2047

    Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 1994

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 3757

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • The Analysis of LILANZ Men's Clothing Benchmark Brand

    2024-03-25 3169

    The Analysis of LILANZ Men's Clothing Benchmark Brand

    Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.

  • American Street Fashion -- The Analysis of Men's Street Style

    2024-03-25 3091

    American Street Fashion -- The Analysis of Men's Street Style

    American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

  • The Analysis of Heilan Home The Men's Clothing Benchmark Brand

    2024-03-22 3673

    The Analysis of Heilan Home The Men's Clothing Benchmark Brand

    In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.

  • Suit -- The TOP Ranking of Womenswear

    2024-03-22 6186

    Suit -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.

  • Yoga Fitness -- The Data Analysis of Womenswear E-Commerce in March
    Data Reports

    2024-03-22 6752

    Yoga Fitness -- The Data Analysis of Womenswear E-Commerce in March

    This report analyzes the TOP list, details, and styles of popular yoga and fitness clothing in e-commerce from February to March 2024.

  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 6474

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Data Analysis of Tiktok Menswear E-commerce Sales in February
    Data Reports

    2024-03-21 5141

    Data Analysis of Tiktok Menswear E-commerce Sales in February

    According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

  • Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    2024-03-20 17477

    Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 6846

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • The Analysis of S/S 2025 INTERTEXTILE Shanghai

    2024-03-19 5369

    The Analysis of S/S 2025 INTERTEXTILE Shanghai

    On March 6-8, 2024, the intertextile China International Textile Fabric and Accessories (Spring/Summer) Expo was grandly held at the National Convention and Exhibition Center. This exhibition covers seven major exhibition halls, including 1.2, 5.1, 6.1, 6.2, 7.1, 7.2, and 8.1, with a total exhibition area of nearly 190000 square meters. This expo has 13 professional exhibition areas, including formal clothing fabrics, fashionable women's clothing fabrics, casual clothing fabrics, functional sportswear fabrics, jumping denim, shirt fabrics, leather fur fabrics, underwear fabrics, wedding dress fabrics, baby and child fabrics, pattern design, accessory perspectives, and dye additives. It carefully plans to showcase the outstanding products of over 3000 top and high-quality exhibitors from 25 countries and regions around the world.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2024-03-19 4303

    Suit -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

  • Elegant Style -- The Analysis of FILA The Sports Benchmark Brand
    Data Reports

    2024-03-19 9286

    Elegant Style -- The Analysis of FILA The Sports Benchmark Brand

    This report mainly focuses on the following four aspects to analyze the FILA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-03-19 7367

    The Analysis of Edition The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 7818

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • Aerobics -- The Comprehensive Analysis of Yogawear E-commerce

    2024-03-15 5280

    Aerobics -- The Comprehensive Analysis of Yogawear E-commerce

    People's love for yoga and fitness has led to an increase in demand for yoga equipment; The fashionable design and personalized display of yoga clothing attract consumers; Comfortable fabrics and craftsmanship ensure a comfortable experience during exercise; Functional design meets diverse sports needs; At the same time, the fashionable wearability of yoga clothing makes it have a wider audience in the market. These factors have jointly driven the rapid development of e-commerce yoga clothing brands.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 25957

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Mini Balabala -- The Analysis of Benchmark Kidswear Brand
    Hot

    2024-03-15 3821

    Mini Balabala -- The Analysis of Benchmark Kidswear Brand

    BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.

  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 6383

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou
    Hot

    2024-03-15 2815

    The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou

    In March, the children's clothing wholesale market in Zhili Liji Road, Huzhou will mainly focus on summer style replenishment, with a focus on rural vacation, light outdoor, street fashion, and Chinese style; We focus on creating fashionable style items through color, pattern, and detail design. Among them, T-shirts, baby shirts, sun protection clothing, skirts, pants, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • Localized Detail -- The Comprehensive Analysis of Menswear Runway
    Hot

    2024-03-15 5581

    Localized Detail -- The Comprehensive Analysis of Menswear Runway

    Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

  • The Comprehensive Analysis of S/S 2025 Première Vision Paris Fabric & Accessory Fair

    2024-03-14 6790

    The Comprehensive Analysis of S/S 2025 Première Vision Paris Fabric & Accessory Fair

    From February 6th to 8th, 2024, Paris PV, as a grand event for international creative fashion professionals, attracted nearly 1200 international exhibitors from 42 countries to showcase their 25 spring/summer collection products. This includes 73 new exhibitors, covering fields such as spinning, weaving, leather making, textile design, accessory manufacturing, and clothing manufacturing. This exhibition has a total of 4 venues, showcasing 8 areas including yarn, fabric, design, accessories, manufacturing, intelligent creation, Maison d'Exceptions, and leather. The exhibition attracted a total of 30340 visitors from 125 countries.

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