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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Casual Homewear Designer Brand

    2024-04-15 3982

    The Comprehensive Analysis of Casual Homewear Designer Brand

    The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.

  • Homewear -- The TOP Ranking of Womenswear in March
    Data Reports

    2024-03-29 30007

    Homewear -- The TOP Ranking of Womenswear in March

    This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.

  • Cartoon Pattern -- The TOP Ranking of Pattern

    2024-03-12 22415

    Cartoon Pattern -- The TOP Ranking of Pattern

    According to the POP 2024 February Top 100 User Downloads List, cartoon style is still the main style of single item designs for baby and small and medium-sized children's clothing in spring and summer 2024, with dinosaurs, bears, rabbits, and dogs being the most commonly used cartoon characters. In addition, ocean elements and car toys are also popular elements, and the above types of patterns can become the focus of attention this month.

  • Curve -- The Analysis of New York Underwear Exhibition

    2024-02-21 13442

    Curve -- The Analysis of New York Underwear Exhibition

    The New York Curve exhibition was held from February 4th to 6th, 2024 at the Javitz Center in New York. The influx of emerging brands injected fresh blood into the creative design of this exhibition. During the 3-day exhibition, about 150 brands were showcased, including SCARLETT GASQUE's boudoir style outfits, LUUNA MIN's home clothing with fun print patterns, and AnaOno's lingerie specially designed for postoperative audiences. At present, the exhibition materials have been launched online.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 52298

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 32452

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
    Hot

    2024-01-04 6381

    Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand

    It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 37816

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-12-27 27890

    The Analysis of Ubras The Benchmark Underwear & Loungewear Brand

    Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

  • Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    2023-12-22 18702

    Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    The single item design for infants and young children usually focuses on creating a "soft healing" atmosphere, with fresh and elegant color combinations combined with comfortable and soft fabrics to create a warm and pleasant environment. Single items can provide infants and young children with a comfortable and reassuring dressing experience. Currently, the top 5 popular domestic brands for infant and toddler products are UNIQLO, Balabala, Tongtai, YEEHOO, and EMXEE. This article will analyze popular infant and toddler brands one by one, including the latest brand trends, best-selling products, and brand new combinations, providing reference and trend elements for infant and toddler product development.

  • Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-21 59273

    Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

  • The Analysis of ALMOND ROCKS The Underwear Designer Brand

    2023-12-08 23126

    The Analysis of ALMOND ROCKS The Underwear Designer Brand

    The ALMOND ROCKS brand was founded in 2010 by street artist and graffiti artist SKA while studying in the UK. It is a unique brand with socks as its core category. Through an average of 300 monthly trendy buyer live broadcasts on Xiaohongshu, it has brought its unremarkable "socks" into the fashion circle and gradually expanded into the warm series, home clothing and underwear market, and sun protection categories. The brand's styles are rich in color and not monotonous, adept at using visual illusion art to give the styles unique fashionable and sexy qualities. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browsing index, making it a key focus brand. On the other hand, the brand's socks, insulation series, home clothing, and underwear have a unique, fashionable, and artistic design style. Compared with common styles on the market, ALMOND ROCKS has a more diverse use of colors and patterns, and is good at using visual illusion design to make the style more unique, Catering to the preferences of consumers who pay attention to life details and do not blindly follow the trend.

  • New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    2023-12-05 14038

    New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 67172

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand
    Data Reports

    2023-11-27 15498

    Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand

    UNIQLO is a multi category fashion brand headquartered in Japan, positioned as fast fashion clothing. Uniqlo loves to collaborate with other designer brands and ensures that the fashion styles and concepts pursued by both parties can be integrated into the collaborative products, creating fun and fashionable items together to bring consumers a unique shopping experience. Recently, we collaborated with British fashion designer ANYA HINDMARCH to reinterpret Uniqlo's knitted items, incorporating their unique iconic big eye elements into our collaborative products, bringing a range of fun and stylish knit products.

  • Boudoircore -- The Comprehensive Analysis of Lingerie Designer Brand

    2023-11-17 56005

    Boudoircore -- The Comprehensive Analysis of Lingerie Designer Brand

    The boudoir is usually designed as an elegant, warm, dreamy, and personalized space to meet women's pursuit of beauty and comfort. In the design of lingerie and home clothing in the style of boudoir, exquisite lace, tulle, satin, feathers and other elements often appear, with a beautiful feminine temperament, emphasizing the femininity and sexiness of women, aiming to create a beautiful, dreamy, lazy and noble dressing experience.

  • 2023 Double Eleven Data Analysis of Homewear
    Data Reports

    2023-11-15 30220

    2023 Double Eleven Data Analysis of Homewear

    Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.

  • Pattern -- The TOP Ranking of Girls' Homewear

    2023-11-15 15429

    Pattern -- The TOP Ranking of Girls' Homewear

    According to the POP Top 100 list of user downloads in October 2023, the warm and interesting cartoon animal patterns in girls' home clothing have attracted much attention. These graphic themes include cute rabbit diaries, warm bears, mischievous dogs, sweet dreams, and lazy kittens. In the development of autumn and winter girls' home wear, the soft and cute rabbit pattern element gained increasing attention in October, with warm cartoon animal elements particularly favored. Cute animal images such as cats, bears, and dogs became the main characters in the pattern design, adding a warm and childlike atmosphere to the home wear. This trend indicates that warm and interesting cartoon animal patterns have a wide influence and popularity in the field of girls' home wear.

  • The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    2023-10-23 26574

    The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    Compared to domestic brands, fast fashion brands are more popular in the Americas, including North and South America, with a large consumer population and huge potential. Statistical data shows that 88% of young consumers in the United States tend to choose fast fashion clothing, far higher than 46% in Europe and 21% in China. The characteristics of fast fashion brands are their quick capture of fashion, diverse styles and products, meeting the shopping needs of the vast majority of consumers, as well as their pursuit of fashion, and their prices are relatively affordable.

  • Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    2023-10-19 21665

    Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    Under the trend of natural healing, people pay more attention to the construction of their inner world and seek natural energy for self healing. Enrich children's understanding in nature, immerse themselves in the mountains, observe the shapes and colors of wind, dust, rain, and dew, resonate with the mountains, dance with wild animals, and increase fun and warmth in life. Balancing sports, leisure, and environmental attributes in outdoor activities.

  • Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-10-18 14512

    Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    In October, we entered the autumn and winter season, marking an explosive period for the renewal of home series items. Choosing warm and soft fabrics is crucial for the development of home items for autumn and winter children's clothing. Arctic velvet, coral fleece, half fleece, double-sided fleece, flannel, and other common home fabric choices. Pursuing a dense outer layer to block the cold, while the inner layer stores fibers to release more warmth and warmth. At the same time, IP co branded home clothing has long been a key trend of attention for children's clothing, and the concept of fluffy, soft, warm and warm locking provides children with a better wearing experience.

  • Analysis of Cross border E-commerce Data for Women's Homewear in September
    Data Reports

    2023-10-16 50391

    Analysis of Cross border E-commerce Data for Women's Homewear in September

    Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

  • DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce

    2023-10-11 27399

    DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce

    DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.

  • The Analysis of Savage x Fenty Women's Underwear & Homewear Designer Brand

    2023-10-09 6411

    The Analysis of Savage x Fenty Women's Underwear & Homewear Designer Brand

    Savage x Fenty is a designer brand founded by American singer Rihanna. The design style is fashionable and avant-garde, providing a variety of underwear and home clothing, aiming to empower women with confidence and strength. Reasons for recommending this brand: On the one hand, the brand focuses on the younger generation, especially the young women market, promoting through social media and celebrity power, aligning with the shopping habits and aesthetics of young people, in order to attract their attention and loyalty. On the other hand, the design of Savage x Fenty's new home clothing this season incorporates more sports elements, such as football. This design trend reflects the brand's keen perception of fashion trends and can cater to young people's pursuit of fashion and sports style. These new products are presented in the form of comfortable jerseys and sports bras, which can meet the demand of young consumers for fashionable home wear.

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