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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 25243

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    2023-10-23 23827

    The Comprehensive Analysis of Women's Underwear & Loungewear Fast-Fashion Brand

    Compared to domestic brands, fast fashion brands are more popular in the Americas, including North and South America, with a large consumer population and huge potential. Statistical data shows that 88% of young consumers in the United States tend to choose fast fashion clothing, far higher than 46% in Europe and 21% in China. The characteristics of fast fashion brands are their quick capture of fashion, diverse styles and products, meeting the shopping needs of the vast majority of consumers, as well as their pursuit of fashion, and their prices are relatively affordable.

  • Analysis of Cross border E-commerce Data for Women's Homewear in September
    Data Reports

    2023-10-16 48297

    Analysis of Cross border E-commerce Data for Women's Homewear in September

    Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

  • The Data Analysis of Cross-border Lingerie & Homewear E-commerce
    Data Reports

    2023-09-13 54816

    The Data Analysis of Cross-border Lingerie & Homewear E-commerce

    Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.

  • Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-09-13 23300

    Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Children's clothing in Korean and Japanese home styles emphasize simple, natural, and cute design elements, creating a comfortable, warm, and pleasant growth environment for children. It highlights the use of soft colors, such as light pink, light blue, and light yellow, to create a warm and peaceful atmosphere. Cute and playful illustration patterns are important features of Korean and Japanese home styles, commonly including small animals, flowers, fruits, etc., giving a lively and childlike feeling. The Korean and Japanese home style for children's clothing also emphasizes the use of natural materials such as cotton and linen to ensure comfort and breathability. At the same time, it also focuses on a simple and comfortable home layout.

  • Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    2021-02-05 72692

    Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for the Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini. She launched her personal brand in 2011, including the design of pajamas, robes, kimono and eye masks. The brand combining innovative designs and details was popular among the fashion industry in no time. Olivia von Halle is sold by over 100 of the world's most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London's prestigious Sloane Square in 2016.

  • Lovely Babies in Winter -- moimoln The Kidswear Benchmark Brand

    2020-08-05 93650

    Lovely Babies in Winter -- moimoln The Kidswear Benchmark Brand

    Moimoln, a Korean kidswear brand, continues its fresh, lovely and fun style in A/W 20/21. Colors in low saturation, fun geometric shapes, fresh flowers and lively animal elements blend with styles to bring warmth and fashion.

loungewear Fashion Clothing Trend Analysis | POP Fashion

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