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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Homewear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-03-19 6072

    Homewear -- The Data Analysis of Womenswear E-Commerce

    March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

  • Fresh Homewear -- The Comprehensive Analysis of Designer Brand

    2024-03-08 6608

    Fresh Homewear -- The Comprehensive Analysis of Designer Brand

    Plain cotton and linen fabrics can create a clean and comfortable home time. The refreshing and non stick fabric characteristics have a strong tolerance for girls' body shape. In addition, some girlish details and pattern decorations are added, such as bows, cotton lace edges, perforated embroidery, pleated design, floral prints, lazy plaid, refreshing stripes, etc., which are suitable for the aesthetic and home needs of most girls, Presenting a unique beauty of laziness and casualness.

  • Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    2024-03-04 6164

    Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    The Intimissimi brand emphasizes the use of exquisite craftsmanship design in its new products this season, such as the use of nude mesh to create realistic tattoo textures, geometric embroidery with modern fashion sense, and delicate floral embroidery with a spring atmosphere. In addition, cotton bottomed styles suitable for spring and summer wear, with fresh colors and a creamy texture, are also the focus of this season.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 43269

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 20260

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 25243

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 40960

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 31384

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-12-27 22875

    The Analysis of Ubras The Benchmark Underwear & Loungewear Brand

    Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

  • Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    2023-12-13 17191

    Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

  • New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    2023-12-05 13092

    New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 65880

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand
    Data Reports

    2023-11-27 13364

    Fun Winter -- The Analysis of Uniqlo The Benchmark Women's Underwear & Homewear Brand

    UNIQLO is a multi category fashion brand headquartered in Japan, positioned as fast fashion clothing. Uniqlo loves to collaborate with other designer brands and ensures that the fashion styles and concepts pursued by both parties can be integrated into the collaborative products, creating fun and fashionable items together to bring consumers a unique shopping experience. Recently, we collaborated with British fashion designer ANYA HINDMARCH to reinterpret Uniqlo's knitted items, incorporating their unique iconic big eye elements into our collaborative products, bringing a range of fun and stylish knit products.

  • 2023 Double Eleven Data Analysis of Homewear
    Data Reports

    2023-11-15 28828

    2023 Double Eleven Data Analysis of Homewear

    Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.

  • Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-10-18 13125

    Homewear Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    In October, we entered the autumn and winter season, marking an explosive period for the renewal of home series items. Choosing warm and soft fabrics is crucial for the development of home items for autumn and winter children's clothing. Arctic velvet, coral fleece, half fleece, double-sided fleece, flannel, and other common home fabric choices. Pursuing a dense outer layer to block the cold, while the inner layer stores fibers to release more warmth and warmth. At the same time, IP co branded home clothing has long been a key trend of attention for children's clothing, and the concept of fluffy, soft, warm and warm locking provides children with a better wearing experience.

  • Analysis of Cross border E-commerce Data for Women's Homewear in September
    Data Reports

    2023-10-16 48297

    Analysis of Cross border E-commerce Data for Women's Homewear in September

    Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

  • Homewear Pattern -- The TOP Ranking of Girlswear

    2023-10-01 35828

    Homewear Pattern -- The TOP Ranking of Girlswear

    According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

  • Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    2023-09-18 24996

    Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand

    September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.

  • Homewear Pattern -- The TOP Ranking of Infantswear

    2023-08-15 29823

    Homewear Pattern -- The TOP Ranking of Infantswear

    According to the TOP 100 download list of users from July to August 2023, graphics, animals, fruits and vegetables, and space elements have received the most attention. The Nordic style and the Japanese and Korean style are popular directions for the development of patterns for baby and toddler home clothing. Patterns under the Nordic style emphasize simple, natural, and fresh designs with a soft and elegant color palette to create a comfortable and peaceful environment. The incorporation of elements such as animals, plants, and stars helps stimulate the visual development of babies. Fun patterns under the Japanese and Korean style combine animals, fruits, and vegetables with bright and vibrant colors, creating a pleasant atmosphere.

  • Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand

    2023-07-05 25986

    Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand

    SKIMS is an underwear and basic apparel brand founded by renowned American celebrity Kim Kardashian in 2019. The brand's design philosophy is to provide comfortable and confident innerwear for everyone. The product line includes bras, panties, shapewear, bodysuits, sleepwear, loungewear, and activewear, offering a variety of colors, materials, and styles to cater to different needs and preferences. Reasons for recommending this brand: Firstly, the brand has high popularity in terms of POP download and browsing indexes, making it a brand worth paying attention to. Secondly, the brand's knitted seamless craftsmanship is a trendy and popular trend, with its unique design effects meeting the fashion and comfort needs of different consumers.

  • The Analysis of Curve New York 2023

    2023-03-03 47173

    The Analysis of Curve New York 2023

    The #1 B2B event for intimate apparel industry is back at the Javits Center! Curve, a division of Comexposium, welcomes you with opportunities to create new business, discover upcoming designers, network, and attend special events. This February 2023 edition of Curve New York offered a global mix of 150+ brands showcasing their Fall – Winter 2023 intimate apparel and activewear collections, as well as merchandise for immediate deliveries.

  • The Exhibition Analysis of Curve New York 2022

    2022-08-16 68126

    The Exhibition Analysis of Curve New York 2022

    Curve New York 2022 was held by the EUROVET from July 31 to August 2, 2022 at Spring Studios in New York. It is estimated that the exhibition area will reach 25,000 square meters, the number of visitors will reach 16,471, and the number of exhibitors and exhibiting brands will reach 400. This professional exhibition becomes a channel for Chinese swimwear & underwear brands to expand their market in North America.

  • The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    2022-08-12 71529

    The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

  • Popular Element -- The Comprehensive Analysis of Underwear & Loungewear Brands

    2022-01-12 84198

    Popular Element -- The Comprehensive Analysis of Underwear & Loungewear Brands

    Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.

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