Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.

The A/W 2020 menswear collection of Fendi has a theme of New Normal. The show is inspired by Retro-futurist, and has a background of high-tech and minimalist white stage. Menswear shows up in tonal order: from heavy black and gray, to gentle khaki, to light yellow and white in the end, and the overall style tends to be formal. Silvia Venturini Fendi reshapes the classic items and brings them back. She thinks it's a great idea to stop in time to review these seemingly insignificant but classic items.

Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.

Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.

Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.

Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.

People are eager to escape from the city to seek for a peaceful life. Influenced by this trend, Yoga, a 5000-year-old exercise, has become particularly popular in recent years. Yoga is a very ancient method of energy knowledge training and the integration of philosophy, science and art, seeking for the truth and method of the unity of Buddhist and ego. Yoga clothing is the medium which promises the comfort of the wearer and helps the wearer pursue the physical and mental peace.

In Pre-fall 2020, the Danish womenswear designer brand Stine Goya is inspired by whimsical works of Swedish artist Moki Cherry to illustrate the series. In her design philosophy, Stine Goya has always believed that "Color is fascinating and changeable. It can stretch from gorgeous or dramatic stories to intimate poetry". She believes the art world can add an extra layer to fashion design. So the series of this season is almost an infinite mixture of colors on raw materials to create new tones, telling personal stories about colors, styles and printing.

In the spring of March when summer is coming, flowers are blooming like brocade, and the tender and colorful scene full of spring feel is like girls' romance and sentiments. This report elaborates mainly bright and colorful color tones, some neutral colors and quietly elegant color tones. This report uses S/S 2020 emerging designer brands as the main data source, the young lady style as the main melody to take you into the beautiful and romantic time through colors and lead you to experience the pure and hopeful girls' world.

Choco. El, a high-end south South Korean brand with elegance and naturalness, continues the brand's traditional French romantic style in this autumn and winter. Neutral styles without gender boundary are the feature of Choco.el. Raglan sleeve, drop shoulder, color-blocking, irregular splicing and individual suspenders are exquisite, simple and elegant. Buttons in the shoulder are creative. Styles for A/W 19/20 are made of velvet, cotton & linen, and corduroy, very retro and magnificent.

Inspirations of clothing collocation could come from Paris Fashion Week street snaps. This report concludes looks of fashionistas outside the catwalk, such as bright-colored decorations, knitwear, fashionable blazers and tough workwear style.

The S/S 2020 Paris and Milan Fashion Weeks are shining with the joint efforts of many famous designers and international fashion brands. Exquisite cutting and creative designs interpret contemporary female fashion. Crafts and details are favored by elite women like Yu Feihong and Xin Zhilei. In order to meet the demand of more diversified styles for fashionistas and women's knitwear designs, this comprehensive report focuses on analyzing and refining the key colors, crafts, and patterns.

The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.

XXBIN is a brand for fashionable kids created by the menswear team from "GENANX lightening fashionable brand" which is under the charge of Super. Following the design philosophy of health, comfort and personality, it is dedicated to supply individual and unique fashionable kidswear with a design sense. Inspired by the street, hip-hop, art and life, designers combine the local culture with current fashion to redefine and deconstruct the fashion. A unique style is brought by the playful cutting, exaggerated color proportions and the funny silhouette. The magic sound boy is the cartoon image of this brand. It has the super power to change the identity through time travel. And it brings infinite possibilities to the brand.

In this S/S 2020 series, the creative director, Virginie Viard, brings the roofs of street houses in Paris directly under the dome of the Grand Palais. As the third fashion independently created by CHANEL, this season still takes the classic black and white as main colors and mixes many bright colors to cater to young consumers. It also attracts more young and energetic workmates and inherits the classic design core of the brand.

The host city of Milan Fashion Week is the second largest city, Milan. This is a city full of artistic atmosphere. This also lays the foundation of the classical artistic atmosphere and craftsmanship for Milan Fashion Week. In the S/S 2020 Milan Fashion Week, we will appreciate a futuristic, artistic and modern fashion feast which interprets the attitude that fashion expresses the inward world.

The biggest feature of this London Fashion Week is the matching rule of the French style dress, the folk style dress, the slinky fashionable dress, the suit collocation, the suit and the trench coat silhouette. Neutral colors like black, white and gray are main. Chromatic colors have higher purity like the ginger tones, the pink tones, the orange tones, the red tones and the green tones, showing the bold color application of fashionistas.

St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of "Less is more.". The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.