Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Ecological Responsibility -- The Analysis of Online Première Vision
Despite the COVID-19, the A/W 21/22 PV is held via live streaming, supporting the global fashion industry. This time eco-friendly fabrics will focus on Ecological Responsibility to offer various sustainable solutions. Yarn and fiber manufactures are dedicated to sustainability and lead the development of eco-friendly fabrics.
Trousers & Sets -- The Analysis of Fabrics in Online Première Vision
Premiere Vision is the most authoritative fabric fair in the world. Due to the COVID-19 pandemic, A/W 21/22 PV is held via live streaming. Fabrics of trousers and sets draw inspiration from naturally traced aesthetics, and mix with classic elements to lead the global fabric trend. Formal wear and casual sets are key in every season. Lightweight quality, rustic weaving and re-created classic patterns are key trends in this fair. Sharply cut, loose, gently flowing or highly constructed silhouettes are all gender-neutral, showing a younger and more practical direction for trousers and sets.
Fantasy and Renovation -- The Analysis of Patterns in Online Première Vision
Premiere Vision has always been the world's most authoritative fabric and pattern exhibition. The A/W 21/22 Premiere Vision is held online. This season classic and traditional patterns are renewed and redesigned for unique visual effects without losing any creativity or functionality. Redesigned conventional patterns, optical designs in geometric shapes, luxurious decorations on silk and jacquard textiles and animals in woods reveal people's hope to escape from the reality and people's admiration for wild animals and plants.
Uniform -- Thom Browne The Menswear Designer Brand
Thom Browne is a fashion brand based in New York, founded in 2001. Blue, white and red stripes stand for the brand. It has always stuck to the Uniform Philosophy. Its latest collection continues this concept, expresses the theme of Noah's Ark with animal elements, and requires models to wear animal hoods, further disclaiming that unisex is the best adjective for uniform.
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
Meet Me in Tulum -- The Catwalk Analysis of Jason Wu Womenswear
Jason Wu S/S 2021 series awakens people's good memories about rainforest with a casual natural style. Inspired by the Mexican jungle island of Tulum, the designer creates an energy box that allows him to gather sunshine, tropical jungle, colors and happy memories. Unlike the stereotype that Jason Wu focuses on an urban elegant style, this time it displays a novel and younger side through casual, playful, vigorous and passionate designs.
Fun Fashion -- papa The Kidswear Benchmark Brand
Papa, a Chinese infants' wear brand founded in 2012, gains popularity with its simplicity and purity. In A/W 20/21, papa pays more attention to pattern changes, and employs artistic illustrations to bring new fashion.
Cool Fashion -- Amazing Bomb The Kidswear Benchmark Brand
Amazing Bomb (AB) is a Chinese fast fashion kidswear brand. In A/W 20/21, AB joins hands with Pokemon, fuses lively patterns with gorgeous colors, and presents trendy elements through digital print, thus giving kids another kind of fashion.
Unruly Youth -- The Comprehensive Analysis of Womenswear Designer Fashion Brands
Fashion brands break the shackles of the times and present changeable designs. In the new season, womenswear fashion brands strengthen the cool and sexy feel and display a free and casual side through deconstruction, splicing, accessories and refined silhouettes. Cropped tops are sexy and cool, and cropped outerwear are casual and cool. They are all inclusive. Unconventional deconstruction, bold prints and creative details reflect the vitality of fashion brands.
Urban Ladies -- The Comprehensive Analysis of Instagram Fashion Bloggers
Femininity topics and the change of female social status allow women in the new era to stand out. They are no long restricted by life trivia and pursue a nonchalant styling. The essence of the urban lady style is neat, and the focus in on the waist. Many fashion bloggers display their own styling with core items such as classic suits, shirts and skirts.
Hidden in the City -- the Analysis of Cotton & Linen Style Womenswear Benchmark Brands
This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.
Study in World and Guide to Future -- PSALTER The Benchmark Brand of Women's Knitwear
Based on data analysis of PSALTER online new products by Lingxi Industry AI Platform, we can see pullovers are key items in Pre-Fall series; T-shirts gradually reduce; short cardigans and sets are key. Designs on edges, stitches and embroideries play an important role in cardigans and sets. As for key designs of autumn new products, fine stitches hold the largest proportion. Splicing remains non-negligible and mostly appears on sleeves and neckline. In the new season buttons become decorative and elevate the quality sense of knitwear via changes in colors and shapes.
X Is an Attitude -- INXX The Womenswear Benchmark Brand
INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.
Lovely Babies in Winter -- moimoln The Kidswear Benchmark Brand
Moimoln, a Korean kidswear brand, continues its fresh, lovely and fun style in A/W 20/21. Colors in low saturation, fun geometric shapes, fresh flowers and lively animal elements blend with styles to bring warmth and fashion.
A Free Holiday -- The Catwalk Analysis of MSGM Menswear
MSGM S/S 2021 collection takes cues from Fluo: Storie di Giovani a Riccione by the Italian writer Isabella Santacroce, which tells a story of young people spending their summer days on sunny beaches and meeting again with their friends. Beside, designers also use paintings by Seth Armstrong and visual plants, reinforce the brand's aesthetics via bright color-blocking and express the new fashion attitude through layered match of varied items.
A British Style Childhood -- ETTOI The Benchmark Brand for Infants' Wear
ETTOI, an infants' wear brand from South Korea, draws inspiration from traditional British elements and pursues a leisure lifestyle. In A/W 20/21, ETTOI combines plants, florals and fun animals with fashionable or lovely items to bring a comfy, fun and practical series for infants.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
The High Summer, a New Future -- Lily The Benchmark Brand of Women's Business Wear
1. Qi Wei is wearing clothing from FRESH, the autumn series of Lily, and interprets the novel snakeskin and grass green. 2. POP MART and Lily join hands this time. JOY, the new online product line of Lily, works with PUCKY to create retro young clothes. There are also three co-branded blind box tees. 3. Lily cooperates with Chinese National Geography to record China's geographical features. After the natural series of Landscapes as Clothing, and the animal series of The Rare World, Lily brings the sea series of Adventure in the Deep Sea and the glacier series of New Look of Snow Mountains. Gasherbrum glacier, marine elements, snow leopard and harbor seal arouse our reverence for nature.
Abstinent Style -- The Comprehensive Analysis of Japanese Womenswear Designer Brands
Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.
Retro Royal Court -- The Comprehensive Analysis of Young Lady Style Designer Brands
Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.
Wearable Styling -- Jelispoon The KLidswear Benchmark Brand
The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".
Better Love for Kids -- Petite mieux The Kidswear Benchmark Brand
Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.