Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Abstinent Style -- The Comprehensive Analysis of Japanese Womenswear Designer Brands
Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.
Retro Royal Court -- The Comprehensive Analysis of Young Lady Style Designer Brands
Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.
Wearable Styling -- Jelispoon The KLidswear Benchmark Brand
The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".
Better Love for Kids -- Petite mieux The Kidswear Benchmark Brand
Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.
Tennis Court -- Icebiscuit The Kidswear Benchmark Brand
icebiscuit adheres to the brand concept of youth, vitality, uniqueness and elegance. In S/S 2020, it blends red, white and blue with tennis style to bring kids to the sports ground.
British Style -- ETTOI The Benchmark Brand for Infants' Wear
agabang&company, a Korean infants' wear company, is founded in 1979. In 2002, it collaborates with designer Hong Eunju to launch the European style brand, ETTOI. ETTOI interprets British style in a modern way, and shows a leisure new lifestyle. In S/S 2020, ETTOI continues its signature elevated feel.
Carpe Diem -- Then Comprehensive Analysis of Menswear Street Snaps
During this pandemic, the way we present ourselves changes greatly from outdoor socializing to quarantine at home. Carpe diem is the life attitude of current youngsters. Fashionistas can always present wonderful looks whether going out or staying at home.
Minimalism -- The Comprehensive Analysis of Womenswear Designer Brands of The Lady Style
Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.
Worth Encountering -- Zhimu The Kidswear Benchmark Brand
The Chinese local kidswear brand, Zhimu, uses natural fabrics, novel cutting and considerate service to convey the natural happiness. In S/S 2020, Zhimu continues its comfortable and fresh feel and launches the sibling dress.
Sustainable Fashion -- The Comprehensive Analysis of Womenswear Benchmark Brands of the Lady Style
This report takes ICICLE, Lily, III VIVINIKO and Edition as key brands. This season key designs include animal, floral embroidery, and artists' brushstrokes. The dress printed by ditsies is a key item for many lady style brands. As for details, twists and crinkles are worth attention.
Allo&Lugh -- The Kidswear Benchmark Brand
Allo&Lugh combines the French "Allo" (hello) and the Celtic "Lugh" (name of Hermes in ancient Greek mythology). The brand is known for two recognizable cartoon characters -- Allo, the naughty boy, and Lugh, the cute girl. Its unique image and rich colors make Allo&Lugh different from conventional leisure infants' wear.
Gowns -- The Comprehensive Analysis of Womenswear Catwalks
In A/W 20/21, as the party season comes, gowns will stand out. Voluminous or minimalist or tight straight gowns and neat suits create a sophisticated and sexy vibe. Dark tones are dominant. Black returns back and becomes the key color of a wide range of gowns. Gemstone colors and warm metallic tones become emphasized decorative colors. Nostalgic keynote and luxurious romanticism is an important theme. Soft ruffles and draping lines highlight a fantasy style. Textural details emphasize prevalent femininity. New Victorian style gains more attention, and works with lace, stacked gauze and velvet to create more gowns.
Both Tough and Soft -- Beaufille The Womenswear Designer Brand
Beaufille was founded in 2009 by Chloé Gordon and Parris Gordon in Canada. The name, Beaufille, comes from French and originally means handsome girls with personality. The brand takes on a minimalist style. Beaufille blends menswear and womenswear elements, so the masculine side coexists with feminine side in its clothing. In order to carry out sustainability, Beaufille uses some special fabrics for the new season: textile materials made from 50% recycled plastic bottles and 50% organic cotton. The sisters meditate on sustainability, and create a transitional wardrobe for multiple occasions and environments.
Yoga Community -- Lululemon The Womenswear Benchmark Brand
Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.
Tips of Clothing Collocation -- Looks of Fashion Bloggers on Instagram
Boots are indispensable for fashion bloggers on Instagram, and they return back in S/S 2020 with a powerful momentum. High boots, the one-piece dress, the sexy slip dress and the shirt, all display the free Instagram style look.
Simple Fashion -- Bluedog The Kidswear Benchmark Brand
Bluedog, which is owned by the same company as minkmui and R: ROBOT, is a popular Korean fashion brand for infants. It is good at expressing fashionable childishness through simple styles and fun patterns.
A Unique Childhood -- moimoln The Kidswear Designer Brand
moimoln, a Korean kidswear brand, gains much attention. In S/S 2020, moimoln continues its fresh and lovely style. Colorful floral prints, exquisite stripes, lively checks and fun polka dots shine brightly in this season.
Extraordinary Sports -- via september The Kidswear Benchmark Brand
via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.
Vibrant Summer Looks -- bebebebe The Kidswear Benchmark Brand
The Korean brand, bebebebe is a new designer brand. In S/S 19/20 collection, it combines artistic graffiti and garden with lively vibrant colors to make the spring and summer vibe more dazzling and stronger.
Artistic Summer -- Lily The Benchmark Brand for Business Womenswear
1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for working girls.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
The Art of Life -- minkmui The Kidswear Benchmark Brand
Minkmui, a kidswear brand from South Korea, takes the British style as the basic tone and adds Korean sweet and lovely elements to create infants' wear which is more fit for Asian babies. In S/S 2020, minkmui makes use of life scenes such as zoo, farm, garden and party to present the comfortable and playful series.
Go for a Picnic -- Jelly Mallow The Kidswear Benchmark Brand
The Korean Kidswear brand, Jelly Mallow, has a "Picnic" theme for its S/S collection to call on people to enjoy the fresh spring and step into the warm summer joyfully. Color proportion in low saturation is a characteristic feature of Jelly Mallow. And hand-painted illustrations add more fun to practical styles.