Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Chinese New Year -- 2019 S/S Benchmark Brand for Boys' Apparel
Lunar New Year is the most important festival for Chinese. To celebrate the holiday, Balabala, Mini Peace, GXG.kids and MQD released new collections. Whether as a key color or a complementary tone, joyous Chinese red is eye-catching.
Chinese New Year -- 2019 S/S Benchmark Brand for Girls' Apparel
Girls are well-dressed to celebrate the Chinese New Year. Mini Peace, MQD, Little MO&Co., Balabala and GXG.kids all release new collections for Spring Festival. Warm Knitwear, cool sweatshirts, sweet dresses, offbeat sets and long coats are covetable.
Retro Gucci -- Pre-Fall 2019 Womenswear on Catwalk
The Pre-Fall 2019 collection of Gucci is inspired by 80s styles. Sumptuous, intricate and refined details are key. The interactive campaign is full of interest. Some models are eating French fries, cakes or drinking coke. The playful lookbook is in line with the taste of young customers.
Ugly Beauty -- Diverse Styles of Jolin Tsai
Jolin Tsai released her new album "Ugly Beauty" on 26th December, using music to express herself. In this album, she shows her dark side and negative emotions. Jolin faces up with her imperfection and decides to be true to herself.
URAGO -- 18/19 A/W The South Korean Designer Brand for Women's Knitwear
URAGO is the new designer brand in South Korea. It specializes in womenswear and strives to create new designs in every season to meet consumers' needs. URAGO focuses on natural wearing and romance. This brand is frequently seen in many South Korean soaps, and it is loved by many fashion icons.
Offbeat -- 2019 S/S Womenswear on Catwalk
On S/S 19 catwalks, colors, patterns, silhouettes and details are impressive, especially details. Simple garments use slit sleeves; Athleisure style features multiple layers; Elegant suits are tied with self-belts; Girly apparel chooses deep U neck for a sexy feel; Dresses opt for crossed neck; Chic denim clothes employ luxurious beads and rhinestones. Womenswear are offbeat in this season.
Resort Style -- 2019 S/S Women's Knitwear on Catwalk
Many people enjoy traveling in spring and summer. Holidays on beach are covetable. This season, women's knitwear on catwalks plays with resort style, featuring bright colors. Blues and khakis are attention-grabbing. Lake Blue and Sahara Desert are best to interpret the theme.
Girls' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
Sweatshirts are undoubtedly faddish, important for A/W 18/19. MQD, Mini Peace, GXG.kids and Balabala update girls' sweatshirts. Drop-shoulder, half-zip, elongated, paneled and mock-neck looks and sweatsuits feel sweet or cool.
New Look -- 2019 S/S Silhouette Trend on Women's Catwalk
Based on the four big fashion weeks and POP's data, we forecast that baggy pants, voluminous neck and sleeves, slinky slit trousers, urban shorts and straight skirts are key in S/S 2019, showing leisure and sharp quality of urban women.
Cool Women -- 2019 S/S Fashion Week Street Style
The S/S 2019 fashion shows in New York, London, Milan and Paris are the biggest news in the industry now. Brands present new collections and fashionistas watch shows. Fashion weeks become the best platform for bloggers to boost their exposure. They stand out on streets with cool and neat apparel.
Plaid -- 2019 S/S Women's Street Style at Fashion Week
Fashionistas always shine out on fashion week streets. The show-goers are captured by photographers because of their stylish looks. This report is all about plaid garments including blazers, trench coats, elongated coats, trousers and dresses.
Key Styles -- 2019 S/S Womenswear on New York Catwalk
Sweet, sophisticated and minimalist styles are key of the S/S 19 New York Fashion Week. Delicate pearls feel fresh. 60s floral prints use Gen Z Yellow to add vibrancy. Surplice suits are office-appropriate fashion items, bringing a leisure touch.
Sporty Color -- 18/19 A/W Women's Tracksuit Fabric
Black tracksuits have a crisp touch. Logos, prints and asymmetric design are key.
Cool Suit -- 18/19 A/W Women's Suit Fabric
The 90s retro style is infiltrating the market. Smoking suits are recreated with fabrics. Natural materials are key, and cotton and linen become perfect choices. Worsted blends in candy colors also characterize suits. Formal suits pair with athleisure trousers for mix-and-match looks.
18/19 A/W Womenswear Designer Brand -- Muveil
The Tokyo brand Muveil was founded by designer Michiko Nakayama in 2007. The brand name is a combination of the French word "muguet" (lily of the valley) and the English term "veil". Muguet is a poisonous plant with sweet flowers, encouraging women to be real. Muveil reflects personality of women with an elegant "veil".
18/19 A/W Womenswear Designer Brand -- Vega Zaishi Wang
Vega Zaishi Wang expresses her attitude towards life, nature, dream and feminine culture through design. The creations reflect her personality and taste: a strong woman loves subcultures, rock, nature and balances reality with dream.
2018 S/S Girls' Loungewear in Market -- Sweet Girl
The shoulders, cuffs or hems of loungewear are decorated with lace pieces, delicate and ethereal.
Resort 2019 Womenswear Designer Brands -- Wonderful Voyage
Nautical style is a key trend for spring, working well for girly or unisex garments. This season, a new naval style emerges, with creative sailor suits, classic marine graphics, stripes and color-blocking design to interpret a sweet yet cool, nostalgic yet modern feel.
Resort 2019 Women's Knitwear on Catwalks
Veering away from the saturated tones of previous seasons, Coronet Blue has a warm and soft shade, neither dramatic nor unassuming. It pairs with black for a relaxed feel.