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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • April 2024 -- The Analysis of Pattern Design

    2024-04-12 3263

    April 2024 -- The Analysis of Pattern Design

    In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon

  • Shanghai Fashion Week -- Recommended Womenswear Brands

    2024-04-04 12053

    Shanghai Fashion Week -- Recommended Womenswear Brands

    This season's Shanghai Fashion Week revolves around the theme of creating a new chain, with the runway as the starting point. It links markets, exhibition halls, shopping malls, and venues, radiating fashion spaces in five central urban areas and more than ten cities. It integrates fashion releases with commercial and cultural activities, and stimulates new vitality in the market through multiple effects. From Le Fame's Shanghai style new Chinese style to mithworld's integration of Chinese style Dim sum culture into fashion cutting, Chinese style aesthetics has become the core force of Shanghai Fashion Week this season. The Shanghai debut of Australian designer brand Dion Lee and Korean designer brand d ` Or youjiyoung, as well as the Wonderful Fashion Journey created by Disney and Tiggo, further demonstrate the upgrading of Shanghai Fashion Week's international influence.

  • Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    2024-03-22 7081

    Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.

  • CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
    Hot

    2024-03-20 3858

    CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair

    CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.

  • Megavolt -- The Analysis of Boys' E-commerce Brands
    Hot

    2024-03-19 3103

    Megavolt -- The Analysis of Boys' E-commerce Brands

    The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

  • The Menswear Runway Analysis of Ami Alexandre Mattiussi

    2024-03-13 7342

    The Menswear Runway Analysis of Ami Alexandre Mattiussi

    This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.

  • Art Pioneer -- The Comprehensive Analysis of Women's Runway (Part 2)
    Hot

    2024-03-08 32616

    Art Pioneer -- The Comprehensive Analysis of Women's Runway (Part 2)

    This report focuses on extracting mature, elegant, and trendy patterns from the 24/25 autumn and winter fashion show for analysis. The pattern content focuses on eight directions: sculpture aesthetics, abstract graffiti, gradient soft focus, natural art, racing sports, fashion academy, film and television animation, and versatile graphics and text. In terms of artistic techniques, abstraction and graffiti are the main techniques; In terms of pattern elements, text and badges still dominate. The focus is on this season's more artistic expression of patterns.

  • Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)
    Hot

    2024-03-06 17513

    Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)

    This report focuses on analyzing the outdoor and folk style patterns of the 24/25 autumn and winter men's fashion show. The pattern content focuses on six directions: island tours, plant imprints, colorful textures, natural inspirations, western exploration, and jungle stealth. In terms of artistic techniques, natural rubbings, artistic hand drawing, etc. are mainly used; In terms of pattern elements, geometry, flora and fauna, abstract texture, and camouflage are popular elements, among which LV runway has received high attention with the topic of "West". The whole conveys reverence for nature in a relatively gentle way.

  • Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-03-04 9242

    Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

  • Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-29 4912

    Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.

  • Retro Elegance -- The Women's Runway Analysis of Christian Dior

    2024-02-29 18045

    Retro Elegance -- The Women's Runway Analysis of Christian Dior

    This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.

  • Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand
    Hot

    2024-02-22 5851

    Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand

    "Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.

  • Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    2024-02-22 55957

    Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

  • Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)
    Hot

    2024-02-21 26444

    Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)

    This report mainly extracts and analyzes the casual and trendy style patterns of men's fashion shows in the autumn and winter of 2024/25. This pattern is divided into six directions: artistic construction, racing sports, academic trends, visual error filters, simulated wardrobes, and text transformation. In terms of artistic techniques, it mainly focuses on surrealism, Europa, graffiti, etc; In terms of pattern elements, text and badges still dominate, incorporating a few line elements as a rhythmic expression; In terms of color matching, except for artistic paintings and sports patterns that require high saturation color matching to enhance visual tension, all others use monochromatic or low saturation color matching to convey the autumn and winter atmosphere, paying more attention to the expression of practicality. The following sections will analyze in detail.

  • SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
    Data Reports

    2024-02-07 30645

    SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January

    The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

  • Suit -- The TOP Ranking of Boyswear
    Hot

    2024-02-01 28883

    Suit -- The TOP Ranking of Boyswear

    Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 20967

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 32362

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-01-10 16147

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular suit brand, followed by Balmain and Miu Miu. According to the analysis results of the TOP Hot List, worsted wool is still the most important material, followed by cotton and linen materials and soft blended materials mainly composed of viscose and acetic acid; The texture perspective focuses on the delicate diagonal texture and the natural texture brought by hemp yarn, while the direction of dark texture is highly valued, including dark jacquard and plain tweed, all of which have a low-key and introverted rich level; Comfortable velvet fabrics, mainly made of lightweight woolen and velvet, are innovative materials in women's suits and can be an important development direction for early spring collections.

  • Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-05 23369

    Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.

  • Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand
    Hot

    2024-01-04 26858

    Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand

    The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.

  • Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    2023-12-15 18980

    Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    "Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.

  • Romantic Chanel Style -- The Analysis of Knitwear Designer Brand

    2023-12-12 39461

    Romantic Chanel Style -- The Analysis of Knitwear Designer Brand

    The sweet and romantic style has always been a focus of attention for sweaters. This article will explain the creativity and extension of three brands with unique charm, shaping the beauty of romantic poetry, integrating classical and modern, and seeking the common romance and tenderness of brands.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 59788

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

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