Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Comprehensive Analysis of Womenswear Designer Brand
Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.
Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand
The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.
Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand
Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.
Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand
Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.
Urban Relax -- The Analysis of Men's Street Style
There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand
With the changes in economy and consumption concepts, as well as the increasing demand for fashionable and personalized clothing among young people, the youth clothing market has shown enormous potential and a growing trend of attention. Teenagers pay more attention to fashion and personalized expression of their clothing needs, with a bias towards diversity in styles. Among them, street trendy brands, Korean girls, cleanfit minimalist and neutral styles, and new style colleges are the styles that teenagers are paying attention to this season.
SHEIN -- The Data Analysis of Kidswear Cross-border E-commerce
The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.
Analysis of Hangzhou Wholesale Market for Children's Clothing in October
In October, the children's clothing market leader conducted research on two concentration areas of Hangzhou Sijiqing and Kunlong children's clothing wholesale markets. Hangzhou Children's Clothing Wholesale Market is a modern clothing wholesale and trading market that integrates children's clothing, children's accessories, and children's products. It covers a wide range of styles and is a mid to high-end children's clothing market characterized by wholesale and foreign trade. This month, the new autumn/winter items on the market are centered around 23/24, with a relatively large market share of winter season items such as cotton down, sweaters, and pants. The styles are mainly Korean retro, mountain outdoor, and Japanese Korean children's fun.
Gorgeous Rock -- The Analysis of MO&CO. The Benchmark Womenswear Brand
The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.
The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.
Unknown Shape -- The Comprehensive Runway Analysis of KIDS WEAR Shanghai
This report provides a comprehensive analysis of the 2024 Spring/Summer Shanghai Children's Wear Fashion Week. This season's Shanghai KIDS WEAR Fashion Week focuses on showcasing international children's wear trends and domestic original designer brands, with a total of 24 brands participating in this fashion week. The key styles of this season's fashion week include children's fun style, trendy and cool style, academic style, exquisite and light luxury, and national style. In addition, cotton down, Chinese clothing, New Year's greetings, and parent-child clothing are popular items of interest this season.
Woven Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.
Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand
Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.
Tweed Fabric -- The Comprehensive Analysis of Women's Runway
This report focuses on a comprehensive analysis of the popular trends of women's tweed fabrics during the four major fashion weeks of Milan, Paris, London, and New York in the spring and summer of 2024. It focuses on the evolution of the proportion of ready-made clothing categories, fabric style and texture, craftsmanship, and materials, and deeply analyzes the most representative fabric texture of this season. The diversity of styles in the use of tweed fabrics in women's clothing during this season's runway is not limited to the classic little fragrance, the sweet and cool style of futuristic technology, as well as the small-scale use of classic navy style and leisure vacation style. The proportion of classic plain surface tweed fabric is the highest and most widely used, while the proportion of fancy bright silk tweed fabric is significantly increasing. In terms of product innovation, it is recommended to pay attention to Chanel's fun texture products.
Accessory -- The Comprehensive Analysis of Women's Runway
Throughout the 24 Spring/Summer women's fashion show, decorative accessories present a visual focus, while classic accessories emphasize decorative effects in terms of basic practical functions. The main styles are luxurious retro, exquisite, and minimalist. Compared to the 23/24 women's fashion show, this season's accessories highlight a more delicate and feminine temperament.
The Comprehensive Analysis of Women's Fashion Week Street Style
The 2024 Spring/Summer Fashion Week presented a diverse range of fashion trends. In addition to the runway shows, street fashion during Fashion Week showcased various styles. From the previous article mentioning Millennial Spice, Trendy High Street, Party Gathering, Modern City, and Clean fit, to this piece's interpretation of Motorcycle Punk, Romantic Sweet, and Boudoir Wind that showcases women's acceptance and appreciation of self-attitudes. In terms of colors, all black and all white became eye-catching choices, with the matching of unified colors making the clothing's silhouette more prominent. The Autumn Mélange color palette brought a natural and warm feeling. As for individual items, extra-long dresses and suit sets deserve special attention. Sheer fabrics and perforated elements like lacework had a relatively high presence in this season's street fashion photography during Fashion Week.
Korean Style -- The TOP Ranking of Kidswear
According to the POP Top 100 list of user downloads from September to October 2023, Korean children's clothing patterns have received much attention in the development of patterns this season. As one of the popular design styles this season, Korean children's clothing patterns are deeply loved by consumers due to their cute, fashionable, and personalized characteristics. The pattern design techniques of hand drawn graffiti and retro comics are important expressions of Korean pattern development, which endows children's clothing with more artistic and interesting elements. Secondly, animals, flowers and plants, and geometric shapes are key elements applied in the development of Korean patterns.
Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand
Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.
The Comprehensive Analysis of Women's Fur Clothing
Elegant luxury fur adds a touch of romance to its minimalist, high-end comfort, and minimalist style. Compared to the more mature and introverted style of simple European ladies, it is more mature than the less romantic ones. Fur in this style pays more attention to the fit with the body in its design, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion. Representative brands in the simple European style, such as FENDI, PRADA, MIUMIU, Acne Studios, etc., have distinct and unique styles, with unique Maillard outfits, burnt colors and distressed, lightweight short velvet, and cotton padded leather jackets being the core design points under this style.
Less is More -- The Womenswear Runway Analysis of GUCCI
GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.
The Comprehensive Analysis of Fashion Week Women's Street Styles
The Spring/Summer 2024 four major fashion weeks once again showcased the creativity and diversity of the fashion industry. Beyond the runway, street style during fashion week displayed a variety of fashion choices. Firstly, the millennium Spice Girls style, which combines elements of wasteland, New Vintage, and retro-futurism, remains a popular choice for showcasing individuality this autumn. In addition, the styles of modern metropolis, trendy high street, and party gathering also revealed the endless creativity of fashion enthusiasts, while the relaxed and minimalist Clean fit style also claimed its place in this fashion week. Lastly, the street style outfits also demonstrated a blurring and breaking of gender boundaries. More and more fashion brands and enthusiasts are embracing gender-neutral styles, showcasing a fashion-forward attitude regardless of gender. Men wearing skirts and women donning suits with masculine cuts break traditional gender norms and create avant-garde fashion with their individual styles.
Quiet Luxury -- The Womenswear Runway Analysis of Bottega Veneta
The Bottega Veneta Spring/Summer 2024 collection takes inspiration from "The Fusion of Worlds" and incorporates the diversity of the world into its clothing. Following Matthieu Blazy's exclusive custom routes, it embarks on a global exploration journey. Drawing inspiration from world maps and incorporating the characteristics of various countries, the collection showcases more intriguing pieces. The collection emphasizes the concept of "simplifying complexity" by infusing ancient Western craftsmanship into the final products, resulting in a number of handcrafted items that reflect the brand's signature weaving techniques.
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.