Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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French Retro Romance--Lyn Around, a Thai Independent Designer Brand
Lyn Around, a Thai designer brand established in 2011, is the sub-series brand of the Jaspal Group which is founded in 1947. Lyn Around is good at catching French styles and the accentric but elegant colors in Japanese pop culture, meeting the needs of the girls persuing naughty and unique fashion via integrating childhood memory into color design and using vital colors and girl elements to create sweet but interesting, strange but unique girlie images. Lyn Around has become one of the three most sweet Thai clothes brands because of its delicacy and detail design elements.
Martial Girl-- The Analysis of Kloset, a Thai Designer Brand
Kloset was set up by Mollika Ruangkritya, a fashion designer from Bangkok, in 2001. Bringing new elements from travelling into works in every season, Mollika said:" My design is only for those who love fashion.” Being one of the three biggest cute brands, the imagination and interestingness of Kloset have attracted many followers. "The Girl From Mars" is the series theme of 20/21WI. It tells a story that a man encountered a Martial girl on a memorable night. Presenting both retro 60s-80s styles and the atmosphere of futurism, Kloset provides all interesting, attractive and fantastic styles for its followers.
Fairy in the Field--The Analysis of Disaya The Thai Designer Brand
Disaya is a Thai independent designer homonymic brand which is founded in 2005. In accordance with the expectation of Disaya Sorakraikittikul, Disaya dedicates to found the best elements of confidence and souls for young women via integrating its sense-oriented design and luxury style fabrics into every unique series. The design of every product is full of playful fun along with elegance, charm and childish elements. Disaya is actually the fashion brand which is connected to the fantastic thinking pattern.
Dark Style -- Nununu The Kidswear Benchmark Brand
Nununu is a kidswear fashion brand from New York, and uses mainly stars, skull and "NO" as main patterns. Special cutting and worn-out designs work with a few fluorescent colors to express the fashion attitude of the brand. In A/W 20/21, Nununu merges emotional skull and smiling face with dark illustrations to extend the rebellious individuality.
Fashion Collection -- The Comprehensive Analysis of Korean Infants' Wear Benchmark Brands
This report mainly analyzes key Korean infants' wear benchmark brands such as moimoln, Minkmui, Allo&lugh and Pimpollo from perspectives of material, pattern, craft detail and item.
Fashion -- The Comprehensive Analysis of Street Fashion Designer Brands
Styling can show the wearer's confidence and taste. New fashionable styling features leather outerwear, suit sets and the outerwear with leopard prints. Accessories include cool leather bags and neat sunglasses.
Play with Styles -- Boy Fashion Bloggers on Instagram
The rise of Instagram, Xiaohongshu and Douyin spawns a number of online fashion bloggers. Their dressing styles and lifestyles are imitated by many followers. In A/W 2020, many boy fashion bloggers interpret various styles via their everyday looks, including fashion outdoors, fun leisure, new preppy style and simple fast fashion.
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Comocrea -- Analysis of Fabric Pattern of International Textile Exhibition in Italy
Comocrea was cancelled at the last minute due to the pandemic. Even so, it is still an important exhibition in the field of printing design. Studios seek new ways to present their latest designs to consumers, from virtual exhibitions to digital mock-ups and online portfolios.The enthusiasm and adaptability of the print studios make them persistent in such tough times. The exhibition and exhibitors will start again in the spring and summer of 2022, a season full of hope, innovative printing and happy design. The design will bring the fun back to clothing. The 2022 S/S trends will be divided into two styles. The trends target on market, such as polka dots and ditsy flowers. Fabric patterns are from the following print studios：( Créations Robert Vernet. Eleonora Clerici. G Disegni Srl. Linea Studio. Mustic Style）
Focus on Details -- The Comprehensive Analysis of Guangzhou Kidswear Markets
According to data analysis of ZHONG BA kidswear markets in Guangzhou, the turn-down collar, double-layered collar, placement gauze and 3D decorations are warmly welcomed by markets. Chinese style and Chanel style get more changeable and exquisite after several seasons.
Vigorous and Retro -- icebiscuit The Kidswear Benchmark Brand
Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.
A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand
Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
Heritage, Community and Optimism -- The Catwalk Analysis of Balmain Womenswear
Balmain S/S 2021 fashion show is held in Jardin des Plantes, paring with BGM of Blinding Lights of The Weekend to create a strongly nostalgic vibe. LG OLED seems to bring audience to the scene. This show covers three basic themes, Heritage, Community and Optimism. Olivier Rousteing, the creative director, re-explores classic 1970s patterns of Pierre Balmain. PB monogram gets crossed with each other, recreating labyrinthine gardens that Mr. Balmain loves. Moreover, symbolic shoulder pads run through the entire S/S 2021 collection, reflecting Olivier Rousteing blends traditional and creative designs to explore the brand-new chapter from 1945 to 2020.
Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
Chic Colors -- GXG.kids The Kidswear Benchmark Brand
According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.
Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks
Bruno Sialelli, creative director of Lanvin, mixes the traditional with the modern, starts a time travel in Shanghai, and unveils its S/S 2021 collection, Yu Garden. This new series also works as the special preheating activity of the third China International Import Expo, presenting the brand's core history, classic collections and profound cultural connotation. Bruno Sialelli nods to brand's classics through 58 looks, brings audience to the 1920s, and relates Lanvin's heyday to the present. The electronic misc band, Mandarin, opens this collection with Echo, and musics are under the charge of the lead singer Chace. In addition, Lanvin also invites artists such as Li Wenhan Mu Ziyang and Liu Lingzi as models, mixing the past and the present, the western and the oriental.
Suits & Sets -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
Due to COVID-19, S/S 2021 four major fashion weeks are held online and offline. S/S 2021 fashion weeks center on practicality, comfort and versatility, blurring the boundary between conventional luxury and leisure. Soft, flowing and practical solid fabrics make classic sets and suits more daily. As the core of female wardrobes, suits dominate. Undyed casual cotton and linen fabrics, lightweight TR fabrics and other comfortable fabrics find a place in conventional suits and make them more trans-seasonal. From S/S 2021 four major fashion weeks, we can see suits and sets are moving towards daily comfort.
A/W Fashion -- The Comprehensive Analysis of Zhili Kidswear Markets
In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.
Practical Luxury -- The Catwalk Analysis of DIOR MEN Menswear
DIOR MEN Resort 2021 by Kim Jones features practicality, business leisure and young street fashion. The collection is displayed on lookbook, more casual than catwalk collection. It is luxurious yet wearable. This series covers shorts and matching camp shirts in S/S 2021 collection, as well as its symbolic monogram. It also pairs stripes with light tones for a soothing yet vigorous feeling. Intense cold tones like crayon, calm black and leather, argyles and stripes mix with each other and depict vibrant pictures. In addition to smooth lines, crisp silhouette and elaborate crafts, functional elements such as key pendant and climbing hook also display practicality.
Urban Life -- The Comprehensive Analysis of Benchmark Brands of Women's Business Attire
This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.
LOVESTRUCK -- Zimmermann The Benchmark Brand of Women's Swimwear
Normally creative director Nicky Zimmermann designs collections from a specific angle, like a memory, a story or a particular inspiration. And she designs this resort collection with a completely different mood. Textures, embroideries and other details are designed to make the series optimistic and fun. Those beautiful memories, like joyful experiences, lovely moments and happy times with families, are seen on every aspects, especially on colors and prints.
IN BLOOM -- The Catwalk Analysis of Burberry Menswear
Burberry S/S 2021 fashion show is held online. As the first brand to confirm the schedule in London Fashion Week, the opening show of Burberry is successfully held in the sea, woods, music and arts. The theme of S/S 2021 is IN BLOOM. The series is inspired by a modern love story between a mermaid and a shark. Riccardo Tisci reproduces the root and essence of the brand, water. He uses unique water-proof fabrics, fuses fairy tale and marine creatures with lighthouse patterns, and brings water elements into the series.