Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
Worsted Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of S/S 2023 fashion shows in Paris, Milan and London, POP Fashion divides the worsted fabrics into four styles: Lively Business, Classic Retro, Luxury Gloss and Natural Comfort. Driven by the trend of retro fashion, Classic Retro(48%) shares the biggest part. Natural Comfort(31%) breaks the tradition and pursues a more comfortable dressing experience. Classic colorful checks and irregular prints interpret a Lively Business(15%) style. The glossy worsted of occasion wear is more daily on runways.
Vacation Time -- The Analysis of moimoln The Benchmark Kidswear Brand
Moimoln is a unique Scandi style brand where the Finnish word 'moi' (hello) and the Swedish word 'moln' (cloud) meet and greet. Scandinavian, who loves nature and emotionally communicates with children, emphasizes practical values, and Moimoln, a unique Scandistyle brand that adds newness to their lifestyle that stimulates children's emotions.
Manipulation & Amorphousness -- The Womenswear Runway Analysis of Viktor & Rolf
The avant-garde fashion house Viktor & Rolf released its A/W 22/23 Haute Couture collection inspired by the cult 1922 vampire movie “Nosferatu: A Symphony of Horror”. This season, the designers Rolf Snoeren and Viktor Horsting divided the show into halves: The first half of their show featured the same structured, high collars with looks that appeared to be levitating above the wearer’s shoulders; the second half showed them collapsed, draping the models in swathes of ruffles.
Silk -- The Fabric Analysis of Digital Première Vision Paris
Driven by the boom of pursuing casualness, traditional silk and satin still present visual enjoyment and also offer more low-impact selections. Regenerated polyester, cupro and viscose fibers are blended to give more possibilities. Crinkled surface and jacquard textures develop more comfortable silk.
Technical Active Fabric -- The Fabric Analysis of Digital Première Vision Paris
The outdoor active fabrics on Digital Première Vision focus on the ecological protection from materials to post-finishing, such as the blending of organic cotton and synthetic fibers and the use of bio-sourced coating. Elasticity is another important factor for outdoor sports. Stretchy synthetic fibers and recyclable regenerated fibers expand the developing direction. Textured fabrics as peach-skin fabrics, cotton twill, sleek jacquard and rip-stop fabrics present innovative visual experiences.
Woolen Fabric -- The Fabric Analysis of Digital Première Vision Paris
Woolen fabric plays an important role at Fall/Winter 23/24 Digital Première Vision Paris. Glossy velvet and plush wool give warmth and luxurious textures; undyed raw weaving expresses the desire for nature and primitiveness. Stretchy wool and soft flannel redefine freedom. Fancy yarns are added into classics to interpret the creativity.
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
Creative Illustration--The Kidswear Designer Brand Analysis of Jelly Mellow
Founded in 2013, Jelly Mellow always takes the warmth and imagination of children as the theme of its design. In every season, it creates unique illustrations and develops differentiated fabrics to offer the most comfortable and approachable kidswear. The latest S/S 2022 collection, dubbed ‘Growing Together’, combines downy and rich colors with fun patterns.
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
Utopia Of Architecture – The Analysis of Eudon Choi The Womenswear Designer Brand
The Korean designer Eudon Choi launched his eponymous label in 2009 which has now arrived in many global premium designer brand stores as Browns and Luisa via Roma. Lucinda Chambers, the chief editor of Vogue, is also its loyal customer. Applying concise cutting and straight silhouettes with masculine sensibilities to womenswear design, it builds up a unique minimalism. Tapping into architectural aesthetics, the S/S 23 collection creates lively and minimalist silhouettes with hidden surprises, providing customers at all ages with a practical item that can be worn on different occasions.
Men's London Fashion Week -- Recommended Brands
Taking place from Saturday 11th to Monday 13th June 2022 as a digital-physical hybrid, showcasing both womenswear and menswear brands. London Fashion Week displayed the vitality and creativity of this city and offered a platform to present designers’ stories and avant-garde techniques.
Daily for Ordinary -- The Analysis of Ganni The Womenswear Designer Brand
Ganni was established by Ditte Reffstrup in Copenhagen. Its Resort 2023 collection, titled “I’ll Be Your Mirror”, is the exploration of the theme music. It is characterized by mirrors, especially in the shoot for the look book. Observe yourself and know yourself better through the mirror. This concept is merged into the design to create daily outfits for the mass market. Generally, this season has a 80s’ flair, feeling like a more grown-up, personalized take on the Ganni girl look.
Creativity & Heritage -- The Analysis of Burberry The Luxury Womenswear Brand
1.Burberry opened its pop-up store at The Mixc Shopping Mall in Shenzhen during June 2 to June 15, 2022, displaying the world of Lola. 2.To celebrate the Children’s Day, Burberry injected creative TB prints into kidswear to provide playful dresses, swimsuits and shirts.
Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI
For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.
The Little Mermaid -- The Analysis of Ann Teano The Womenswear Designer Brand
Founded in London in 2016, Ann Teano is an independent entry-lux designer brand featuring its minimalist and romantic designs. S/S 2022 collection drew inspirations from The Little Mermaid by Andersen and paid homage to the classic. Mermaids, oceans and butterflies continued the signature elements of Ann Teano. Subverting the conventions, the breakthroughs in fits, fabrics and techniques fused artistic concepts with modern aesthetics.
Merci Madame -- The Analysis of Women's Knitwear Designer Brand
Merci Madame was founded in Spain in 2017.A tone based on passion and freedom.Choose the bright colors in nature as the main element.Focus on the field of knitting.Committed to the study of the combination of yarn and texture.Creative combination of knitting and tatting.The touch of clothes is the same as a gentle hug.
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
Minimalist Dressing -- The Comprehensive Runway Analysis of New York & Barcelona Bridal Fashion Week
All the fashion houses display their featured wedding dresses at Bridal Fashion Week 2023, from the minimalist tailoring of satin to the Art Deco style of floral embroidery and jacquard texture. Romance and nature will always be the theme for wedding dress design. To meet the requirements of modern independent women, designers are trying to make wedding dresses into ready-to-wear wardrobes.
Delicate Accessory -- The Fabric Analysis of Première Vision Exhibition
Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.
Anteprima -- The Benchmark Women's Knitwear Brand
Founded and creatively directed by Izumi Ogino, ANTEPRIMA is a collection of timeless, effortless and sophisticated collection designed for modern women to last, season after season; ageless and borderless, where minimalism takes centre stage with quality textures such as the brand’s DNA knit wear, loose silhouettes and refined details. ANTEPRIMA finds empowerment, inner strength and confident in essential shapes and tonal hues that form the basis of a classic wardrobe.