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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Korean CDG Girl -- BOURIE The Womenswear Designer Brand

    2021-04-03 31734

    Korean CDG Girl -- BOURIE The Womenswear Designer Brand

    BOURIE is a Korean designer brand founded in Seoul in 2014, and its latest products in every season are released on the Seoul Fashion Week. Different from the typical style of Korean designers, BOURIE creates its own unique design aesthetic, which is shown in every collection and various dimensions. Humor, Deconstruction, Artistic and Rebellious, all can be the words to describe BOURIE girls.

  • Untold Flowers -- The Analysis of Sretsis The Womenswear Designer Brand

    2021-03-31 6859

    Untold Flowers -- The Analysis of Sretsis The Womenswear Designer Brand

    The Thai fashion brand Sretsis was founded by three talented sisters, PIM KLY and Martina, in 2002. And the brand name is exactly the reverse spelling of the word Sister. Pim Sukhahuta was graduated from the famous Parsons School of Design in New York, and she once worked for Marc Jacobs. Their design retro, daily, sweet, lovely and naughty. Sretsis has attracted many celebrities, including Nicky Hilton and Beyonce Giselle Knowles. The S/S 21/22 collection, Untold Flowers, promises the down of new life through delicate budding blooms. Vital prints of tropical Thai rose flowers, wild orchids, Queen Cattleya, pink Chain of Love and joyful zinnia are filled with life fun.

  • A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    2021-03-25 28567

    A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.

  • Pastoral Romance --The Analysis of Jacquemus The Menswear Designer Brand

    2021-03-19 7553

    Pastoral Romance --The Analysis of Jacquemus The Menswear Designer Brand

    Jacquemus S/S 2021 collection is named as L'Amour, Love, by Simon Porte Jacquemus. The show this season is set in an endless golden wheat field on the outskirts of France. Tassels and wheat fields, wood path and Cuban collar shirt are just like a simple countryside gathering or a harvest season. Therefore, the monochrome and neat design this season presents the pastoral feeling. Under the background of golden wheat field, these clothes with typical features of southern France can better show the playful style and languid romance.

  • Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear
    Data Reports

    2021-03-19 78715

    Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear

    According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.

  • Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    2021-03-18 28222

    Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

  • Positive Emotion -- The Analysis of Daily Paper The Menswear Designer Brand

    2021-03-12 14073

    Positive Emotion -- The Analysis of Daily Paper The Menswear Designer Brand

    Inspired by the art styles of African culture, Daily Paper perfectly combines the African styles with modern street styles. The collection this season, Future Roots, salutes to the African heritage and history through new-developed fabrics. Asymmetric outerwear, all-over pattern and bright yellow and blue colors enrich the whole collection.

  • The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    2021-03-11 64252

    The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    A/W 21/22 Christian Dior womenswear collection was released in the Hall of Mirrors at Versaille, Paris. The creative director Maria Grazia Chiuri chooses a territory where the time-space dimension is erased. Inspired by the The Bloody Chamber collection, published in 1979 by Gollancz, director explores the fairy tales and interprets the confident and fearless contemporary women image through her extraordinary perspective. Chiuri lined the hall with artworks by the Italian artist Silvia Giambrone, creating a fantastic fairy tale in the legendary Hall of Mirrors. The tale is hardly just a means of escape: it serves to challenge and revisit stereotypes and archetypes. It consists of a narrative projected into the future. The toy soldier's uniform, shimmering lamé and Lurex jacquards and evening gowns are fit for princesses. A new self-awareness, born of a feminine sensibility that knows how to blend memories of the past and maturity, as if by magic.

  • Negative&Postive -- The Analysis of Kimhekim The Womenswear Designer Brand

    2021-03-06 38545

    Negative&Postive -- The Analysis of Kimhekim The Womenswear Designer Brand

    KIMHEKIM is founded by the Korean designer Kiminte Kimhekim in Paris in 2014. He once worked in Balenciaga and learned the importance in the approach and attitude of the artisanship. A/W 21/22 collection is inspired by the Asian Negative&Positive concept and explores the interlaced beauty of contrastive things, such as light and shade, virtuality and reality, softness and hardness. KIMHEKIM injects this concept into the aesthetics and brings a brand new worth-exploring collection.

  • Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand

    2021-03-03 35024

    Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand

    Inspired by the Quantum Mechanics of American film Source Code, Wormhole is the theme of A/W 21/22 ANNAKIKI collection. The Wormhole collection tells us the exploration and thinking toward quantum mechanics and unknown parallel spacetime through fashion languages. And it injects people's fantasy of the infinite universe into the fashion design. The brand has visited four different era scenes, Millennium Airwave, Age of Space, Cassette Futurism and Galaxy Tribe, to get inspiration through cultural idols and era symbols. From the beginning of 2021, the brand has been tracing the past and expecting the future. Experiencing the collision of different dimensions of time, technology and culture, the brand explores the intersection of technology and soul and deconstruct the new cosmology of A/W 21/22 ANNAKIKI.

  • Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    2021-03-02 23569

    Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.

  • Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    2021-02-27 63692

    Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    A/W 2021 Burberry collection is the first independent menswear collection since the combination of menswear and womenswear in September, 2016. The brand creativity rebuilds the Burberry flagship store on Regent Street and provides a realistic watching experience. The new theme ESCAPES praises the spirit of outdoor exploration. It is inspired by the longing for outdoor and pretty nature during the lockdown period. The collection salutes to the creativity and imagination through free expression and classic rebuilding. The tailoring design in the new season contains many playful interpretations of Burberry's classic elements. Badges and decorations are used to underline the ritual sense and symbolize the community, friendship and belongingness. Polar fleece overcoat and bionic hat brim imply the original appearance of nature. The repeated tassel hem is combined with classic pattern and print, showing the primitive feeling of Scottish nomads.

  • Exquisite Sensory -- The Fabric Analysis of Paris Première Vision Online Exhibition
    Hot

    2021-02-25 57621

    Exquisite Sensory -- The Fabric Analysis of Paris Première Vision Online Exhibition

    As the most authoritative fabric&accessory exhibition, Paris Première Vision exhibition provides professionals with exclusive fashion understanding and all-around fashion information. Since its establishment, Première Vision has been searching for the connotation of collective wisdom. It brings together industry insiders and experts to discuss fashion, and provides a framework for people to share ideas and broaden their horizons. Not only presenting trends, the exhibition also set the root inside the trend to stimulate resonance, providing creativity and contribution to fashion collections in every season. Leather fabric is noteworthy in this S/S 2022 Paris Première Vision exhibition, which pays more attention to accentuating emotion, green and tactility. This season stimulates sensory, explores the exquisite differences between two hands and presents the tactility through greedy and confident texture.

  • Common Life Art -- The Analysis of EENK The Womenswear Designer Brand

    2021-02-24 46152

    Common Life Art -- The Analysis of EENK The Womenswear Designer Brand

    The brand EENK was founded by the designer Lee Hyemee. And she expresses her fearless and passionate attitude toward fashion, art and life style through designs. EENK has launched The Letter Project which presents unique design items with keywords designated for each alphabet letter from A to Z. The Letter Project will continue until it hits Z, and then will come back to A to present a total collection of EENK - A for All, A for Archive. The theme this season explores the essence of EENK. And designer wants to return to the brand itself and search for the deeper core through this collection. Therefore, the brand design will be extended and developed in a purer and more scientific way.

  • Gender-free Gentleman -- The Analysis of Wooyoungmi The Womenswear Designer Brand

    2021-02-24 32372

    Gender-free Gentleman -- The Analysis of Wooyoungmi The Womenswear Designer Brand

    Wooyoungmi is a Korean homonymic designer brand founded in Paris in 2002. And the founder Wooyoungmi is the first Korean female menswear designer. The brand put its position into the international market, westernized and bold. The designer advocates for the shared-wardrobe concept, and the gender-free element is applied throughout the whole brand. Since Wooyoungmi went to Paris in her early career, there are some Paris elements in the products. And it is also the first Korean brand performed at Paris Fashion Week. Wooyoungmi has the menswear perspective with unique heterosexual thinking and creativity. "The core of design comes from architecture" is one of the inspiration sources inspired by Wooyoungmi's father who was engaged in architectural design.

  • Charming and Bold -- The Fabric Analysis of Paris Première Vision Online Exhibition
    Hot

    2021-02-23 63650

    Charming and Bold -- The Fabric Analysis of Paris Première Vision Online Exhibition

    Top fashion textile industry exhibition in the world and the most influential visual fabric exhibition, S/S 2022 Paris Première Vision fabric&accessory exhibition was held online during February 15 to 19. The PV exhibition is known as the wind vane of global fabric trend, which leads to the trend of latest fabric, especially pattern fabrics. The new printed products of S/S 2022 PV exhibition not only provide eye-catching colors, but also present bold and unique patterns, expressing the intense pursuit of futuristic living. Imagery patterns tell people the memory of seaside journey and escapism. The newly reformed flower patterns send out charming temptation. The digital technology gradually expands its influence and releases the fearless dreams. Besides, to satisfy the global sustainable development and eco-recycable strategy, S/S 2022 pattern fabrics also open a green door to use eco-friendly and sustainable fibers and printing crafts.

  • Glamorous and Charming -- The Fabric Analysis of Paris Première Vision Online Exhibition
    Hot

    2021-02-23 59437

    Glamorous and Charming -- The Fabric Analysis of Paris Première Vision Online Exhibition

    The second PV Digital Show was held online during February 15 to 19, including online releasing, trend analysis and PV Marketplace. Different from the first online exhibition, this exhibition period is extended to five days, which provides more time and opportunities for professionals to explore the trend and products of S/S 2022 and interact with PV exhibitors. There are over 35,000 products and 15 digital forums in this PV exhibition. So it is easy to communicate about the new products with exhibitors through online calls and video calls. The expression this season is simple and direct. The glamorous decorations present the charm through high-beautification fabrics. Textiles, leather and ornaments firmly apply extravert and shiny decorations, which brings imagination to the reality and digital world.

  • Fresh and Exquisite -- The Fabric Analysis of Paris Première Vision Online Exhibition
    Hot

    2021-02-22 65617

    Fresh and Exquisite -- The Fabric Analysis of Paris Première Vision Online Exhibition

    The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The latest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.

  • Eco-responsibility -- The Fabric Analysis of Paris Première Vision Online Exhibition
    Hot

    2021-02-17 70300

    Eco-responsibility -- The Fabric Analysis of Paris Première Vision Online Exhibition

    The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The newest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, green crafts with low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.

  • Sweet Hodgepodge -- The Comprehensive Analysis of Women's Knitwear Niche Designer Brand

    2021-02-04 75488

    Sweet Hodgepodge -- The Comprehensive Analysis of Women's Knitwear Niche Designer Brand

    Since niche designer brands have attracted more and more attention, we make brand analysis and recommendation of Sweet Hodgepodge style this month. These three niche designer brands, Merci Madame, Xiao Li and Anno Mundi, combine sweet and lovely elements like fruits, flowers, ruffles and puff sleeves with retro checks, retro collar, modern architectural silhouette and texture to present diversified sweet girlie styles.

  • New Artistic Deconstruction -- The Analysis of Aleksandre Akhalkatsishvili The Womenswear Designer Brand

    2021-02-02 35817

    New Artistic Deconstruction -- The Analysis of Aleksandre Akhalkatsishvili The Womenswear Designer Brand

    Aleksandre Akhalkatsishvili is the homonymic designer brand founded in 2017, headquartered in Tbilisi, the capital of Georgia. And it is the common figure of the rising Eastern-European fashion these years. The designer is good at deconstruction, and his works have minimalist silhouettes, fluent lines and show both grace and power. The regrouped deconstructed silhouette and minimalist twisted lines are the symbols of Aleksandre. And the monochrome is the main style. Leather is also a common element, the combination of tough linear silhouette and graceful details forms the gender-neutral style.

  • Woolen Fabric -- The TOP Ranking of Menswear
    Hot Data Reports

    2021-01-31 22590

    Woolen Fabric -- The TOP Ranking of Menswear

    According to the data analysis of POP users' downloads of woolen fabric from November, 2020 to January, 2021, the stiff classic wool becomes the most popular woolen fabrics, followed by subtle cashmere, light double-sided wool, Glen plaid wool and windowpane wool. Therefore, users are having a rising attention to light double-faced wool, cashmere and plaid wool in the recent three months. Besides, Tobacco Brown and Camel are the most popular colors among users and designers.

  • French Retro Romance--Lyn Around, a Thai Independent Designer Brand

    2020-12-15 64186

    French Retro Romance--Lyn Around, a Thai Independent Designer Brand

    Lyn Around, a Thai designer brand established in 2011, is the sub-series brand of the Jaspal Group which is founded in 1947. Lyn Around is good at catching French styles and the accentric but elegant colors in Japanese pop culture, meeting the needs of the girls persuing naughty and unique fashion via integrating childhood memory into color design and using vital colors and girl elements to create sweet but interesting, strange but unique girlie images. Lyn Around has become one of the three most sweet Thai clothes brands because of its delicacy and detail design elements.

  • Martial Girl-- The Analysis of Kloset, a Thai Designer Brand

    2020-12-11 49663

    Martial Girl-- The Analysis of Kloset, a Thai Designer Brand

    Kloset was set up by Mollika Ruangkritya, a fashion designer from Bangkok, in 2001. Bringing new elements from travelling into works in every season, Mollika said:" My design is only for those who love fashion.” Being one of the three biggest cute brands, the imagination and interestingness of Kloset have attracted many followers. "The Girl From Mars" is the series theme of 20/21WI. It tells a story that a man encountered a Martial girl on a memorable night. Presenting both retro 60s-80s styles and the atmosphere of futurism, Kloset provides all interesting, attractive and fantastic styles for its followers.

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