Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
Midsummer Sweetheart -- Airfish Korean Kidswear Designer Brand
Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.
Vintage Lover -- The Womenswear Runway Analysis of Sportmax
Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
Little Hippies -- Off-White The Kidswear Designer Brand
The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Daywear Couture -- The Womenswear Runway Analysis of Christian Dior
Dior A/W 21/22 Couture Collection was released on July 5 in Paris, which was presented by the creative director Maria Grazia Chiuri and French artist Eva Jospin. The work Chambre de Soie, created by French artist Eva Jospin, provides a backdrop for the show, with lifesize embroideries displayed on the walls recalling the Indian-inspired Salle aux Broderies in the Colonna Palace in Rome. Forest, vine, rock and waterfall create imaginative and twisted scenes. The combination of lively embroidery and haute couture gown is shown on this amazing runway. The materiality of fabric becomes form, while the subversive language of embroidery is expressed in a project that becomes a performance. An energy resembling poetic pleasure, at the intersection of style, movement and attitude. Through textile research, a series of pieces, featuring an assortment of checks, tweeds, textures and different dimensions in black and white. This creation serves as a precious décor for presenting dresses with magnificent pleats, trains, and hand-woven chains that compose patterns on the body, in colors dear to Monsieur Dior, such as powder blue or nude. The singular context reinterprets the meaning of embroidery, and salutes to the exquisite craftsmanship and couture spirit of Dior.
Genderless Shared Wardrobe -- The Analysis of Wooyoungmi The Womenswear Designer Brand
The latest Wooyoungmi S/S 2022 collection was inspired by Julian Barnes' The Man in the Red Coat. The background of this collection is a psychedelic interpretation of Art-Nouveau train station, which implies the desire for travelling and escaping. Deconstructed silhouette is fused with fluent tailoring to create a casual and dynamic Gen Z urban atmosphere. Slightly oversized, elongated tailoring was heightened with imaginative additions—hooded capelets; high cummerbunds and corsets extending trousers' waists; bibs in open wave airy crochet; sculptural sleeves contrasting the sporty lines of nylon windbreakers. Technical and performance nylon-based fabrics had a textured, crinkled finish; flashes of carmine red, radium green, custard yellow and powdery blue lit up a palette of serene neutrals.
Sexy & Comfortable -- The Womenswear Runway Analysis of Jacquemus
The French fashion house Jacquemus released its latest A/W 21/22 collection in recent days. The runway in this season brought us an aesthetics world of elegant sexual appeal and cool genderless styles. This naturally sexy and comfortable feel is extremely relaxing. Passionate pink and red tones bring joyous senses to A/W collections. The genderless tough tailoring of black styles creates hardcore looks. Rebellious design details and tailoring provide us with a series of new styles. Sexy wrap dress, cropped puffa jacket and hot suite interpret the sexy and cool wardrobe of unique Jacquemus girls.
Designers with a Huge Fan Base -- Recommended Korean Womenswear Designer Brand
Nowadays, designer brands have jumped out of the limitation of "minority" and won the favor of a wider number of consumers. Korean designer brands are increasingly being sold in Chinese buyer stores and online integrated stores. "Star designer brands" such as We11done, ADER Error and Pushbutton are popular among consumers. Unlike Japanese designer brands which insist on "pedigree" and concept, Korean designer brands seem to value more on popularity and entertainment. Celebrities and KOL which promote goods and the identities of spokesmen or founders have created a unique ecology of star fashion trend,which has greatly promoted the market of Korean wave. IP collaboration, artist co-regeneration, art installation, visual marketing, quality details and avant-garde design concepts constitute Korean fashion, and the street is their biggest stage. Korean fashion culture also highlights the sense of modern design, and Korean fashion has been achieved by its unique tailoring, Korean-style colors, quality materials, mixed styles and whimsical feminine aesthetic which are suitable for Asian women. And the mainstream styles of Korean designer brands, such as girlish style, streetwear and Korean minimalism cohere with ones of China. Among them, the Korean-style sweet dress, sweater, minimalist windbreaker and cotton down are the most popular items among consumers.
Fun and Vintage Street -- The Analysis of Andersson Bell The Womenswear Designer Brand
Let's hang out again! Andersson Bell F/W 21/22 womenswear collection NEW MANKIND tells about the ways to kill time after the repeated daily work. WooSeokHeon Natural History Museum was enlivened at night. New mankind went to museum to build new characters but their world view was conflicted with that of museum. During the conversation between the past and the future, a series of vintage elements were made to create the thick nostalgic visual effect. Modern design techniques were used to show fun and practical streetwear.
Joyous Sense -- The Womenswear Catwalk Analysis of Versace
Born in Italy in 1978, Versace has become an international leading fashion brand and the symbol of Italian luxe. Managed by the art director Donatella Versace in 1997, the extravagant, sexy and luxurious Medusa was the brand signature. 2022 Resort collection brought back the optimism. Comfort is presented from the aspects of design, material and printing. Donatella gave the Medusa a psychedelic spin, taking a sort of trippy turn through a kaleidoscopic tunnel of pop-bright colors and melty, distorted, lava lamp patterns—think: Summer of Love with a luscious twist. She cleverly kept the collection's silhouette svelte and neat: A-line, 60's mod-ish, and slashed short with conviction. Summer tweeds in acid sherbet colors looked fresh and luxe, signaling a desire for more dressed-up situations. Riffing on the house heritage, Versace offered little tweed skirt suits in vibrant colors with hand-finished fringed hems. The primness of A-line shifts was sharply contrasted by doses of slick, liquid latex in a sort of 'sickly bubblegum pink' (as it was described) and a new baby blue shade, called DV. It was rendered into a couple of ultra-short bustier slipdresses that will be headturners wherever they go. The same can be said of a rather sensational translucent crystal mesh number with lace intarsia, its surface mutating into melty aurora borealis shades. It sparked joy and optimism to no end.
Let's Go on Holiday -- Ivory Studio The Korean Kidswear Designer Brand
The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.
Bold Emotion -- The Comprehensive Analysis of Menswear Designer Brand
Bold color combination and fearless flamboyance exude the attitude and joy, which looks like the overturned summer palette. Pattern printing is a frequent craft of S/S items. Scenery pattern, which carries the life concept of being joyous, has become the key pattern in this year.
Retro Street -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES A/W 2021 collection fuses retro street elements with classic menswear to create the alternative brand style, including 70's paisley suit, tie-dyed parka, leopard-print sweater, checked vest, leather with brushed liner, corduroy outfit, trousers and dress. Understated A/W colors and fitted tailoring reveal maturity and fully present the unique aesthetics of NEEDLES.
Refreshing Spring -- The Analysis of DE POUPÉE The Womenswear Designer Brand
The Korean niche designer brand DE POUPÉE calls for the youthful style, which combines leisure with vitality. Minimalist styles are decorated by details. The latest collection draws inspiration from the countryside of France, and presents the modern French-style romance.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
Island Holiday -- LUCKY TRY The Kidswear Designer Brand
The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.
Flamboyant Summer -- Bebebebe The Kidswear Designer Brand
Bebebebe is a new-emerged Korean designer brand. Inspired by graffiti, the S/S 21 collection mainly uses bright and lively colors. And these flamboyant colors well fit the vitality of kids and build a paradise for spring and summer.
Korean Mix & Match -- The Analysis of EYEYE The Womenswear Designer Brand
Founded by Korean designer Kathleen Kye, EYEYE is the sub-brand of KYE. Focusing on fancy, intelligent and simple silhouettes and playful details, EYEYE maintains its affordable price range. To interpret the first step from girl to woman, designer created a new logo éy in 2021, which is maturer.
Rebellious Spirit -- The Analysis of TheOpen Product The Womenswear Designer Brand
The designer sisters of the Korean brand TheOpen Product define the brand core as cool individualism, new femininity, casual fashion and non-concept. They use open design to deal with the changeable fashion and find a balance between the unique brand and imbalanced world. Every one is distinctive, so we should accept our differences, eccentricity and individuality to move forward. All the aspects of uniqueness are integrated to establish the refreshing harmony. Beauty is found from the flaws to get rid of the present situation. In this new season, TheOpen Product widely uses the classic check element. And the combination with the most popular high-angle shot and gradient background in the 90s attracts cool girls through its intensive retro sense.