Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-16 21691
Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand
Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.
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2023-12-04 60386
Retro Fashion -- The Comprehensive Analysis of Men's Runway
The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.
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2023-11-16 6650
Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand
Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.
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2023-11-13 5776
Urban Relax -- The Analysis of Men's Street Style
There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere
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2023-10-23 17379
The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.
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2023-10-11 41094
The Comprehensive Analysis of Women's Fashion Week Street Style
The 2024 Spring/Summer Fashion Week presented a diverse range of fashion trends. In addition to the runway shows, street fashion during Fashion Week showcased various styles. From the previous article mentioning Millennial Spice, Trendy High Street, Party Gathering, Modern City, and Clean fit, to this piece's interpretation of Motorcycle Punk, Romantic Sweet, and Boudoir Wind that showcases women's acceptance and appreciation of self-attitudes. In terms of colors, all black and all white became eye-catching choices, with the matching of unified colors making the clothing's silhouette more prominent. The Autumn Mélange color palette brought a natural and warm feeling. As for individual items, extra-long dresses and suit sets deserve special attention. Sheer fabrics and perforated elements like lacework had a relatively high presence in this season's street fashion photography during Fashion Week.
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2023-10-09 24193
Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand
Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.
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2023-09-26 16939
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
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2023-09-08 22740
Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand
Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.
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2023-09-05 9515
Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand
Jujubong is a brand founded by a designer mom with a background in design, specifically to create stylish outfits for her son's first birthday. The brand's style is characterized by simplicity, fashion, and playfulness, aiming to create children's formal wear that is elegant, yet warm and emotional. Jujubong strives to constantly innovate and create unique personalities and high-quality products that go beyond fashion. Jujubong Korean children's clothing is not only suitable for everyday wear, but also for various occasions. Whether it's school activities, outings, or parties, children can showcase their own fashion style by wearing Jujubong's clothing. The brand's clothing designs are exquisite and diverse, catering to the needs of children of different ages and different style preferences.
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2023-09-04 66498
The Analysis of A/W 24/25 Intertextile Shanghai
From August 28th to 30th, 2023, the China International Textiles, Fabrics, and Accessories (Autumn/Winter) Expo was grandly opened at the National Exhibition and Convention Center in Shanghai. This exhibition utilized 9 exhibition halls, showcasing formal fabrics, fashionable women's wear fabrics, casual wear fabrics, functional/sportswear fabrics, dynamic denim, wedding/dress fabrics, infant textiles, shirt fabrics, leather/fur fabrics, underwear fabrics, pattern design, accessory vision, and related products. Serving 13 professional exhibition areas and 39 segmented categories, with an exhibition area exceeding 240,000 square meters, the expo gathered nearly 4,000 high-quality fabric and accessory suppliers from 27 countries and regions worldwide.
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2023-08-14 38087
Business Leisure -- The Comprehensive Pattern Analysis of Menswear Runway (Part Three)
The main focus of this report is to analyze the fashion patterns of the 2024 spring/summer men's fashion show. The overall trend of the patterns shows a slight increase, with geometric patterns and botanical floral patterns experiencing more noticeable growth. These patterns continue to be applied in a geometric and textured style. Floral elements are also worth noting in this season's fashion show, as they demonstrate a clear trend in popular styles such as streetwear, business attire, and vacation fashion. The proportion of letter elements and texture reconstruction shows no significant changes, but there are still innovative techniques and applications in their creative methods, which will be further illustrated in the following sections. Overall, floral and geometric patterns remain the most popular elements in this style.
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2023-07-14 22878
Accessory -- The Comprehensive Runway Analysis of Menswear
Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.
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2023-06-30 66490
Urban New Wave -- The Menswear Runway Analysis of DIOR MEN
DIOR MEN announced the release of its 2024 Spring/Summer men's fashion show on June 23, Beijing time. The show will be held in Paris, France. To celebrate his fifth anniversary with Dior, Kim Jones, the artistic director of men's fashion, combines the inspiration from the archives with innovative personal style, embracing the new wave culture with a fresh image. The 2024 Spring/Summer collection combines the unique styles of previous designers for the first time, while incorporating Kim Jones' personal design language. Different inspirations are closely connected through Dior's classic elements, including the iconic silhouettes by Mr. Yves Saint Laurent, the Cannage inspired by the cane chairs at the 1947 salon show, the arch-shaped gemstone designs by Christian Dior, the luxurious embroidery from Gianfranco Ferré's era, and the coarse tweed fabric used in the 1960 Autumn/Winter haute couture collection.
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2023-06-07 28270
Unrestricted Elegance -- The Analysis of Dolce & Gabbana The Luxury Womenswear Brand
Dolce & Gabbana participated in the 3rd China International Consumer Products Expo, presenting an immersive booth that combines the charming scenery and cultural elements of Sicily, paying homage to the origin of the brand culture. Amidst a diverse and joyful atmosphere, the consistent aesthetic style of Dolce & Gabbana is showcased.
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2022-11-15 76614
Fashion Commuter -- The Comprehensive Analysis of Benchmark Knitwear Brand for Mature Lady
The society and the world of work are showing more attention to female issues. Fashion commutewear has been one of the hottest trends. Calmness, restraint and intellect are at the heart of modern women who pursue commutewear and minimal fashion. Commutewear displays the confidence and smartness of career women through fashionable, minimal and intelligent designs. Knitwear for fashion commuters puts emphasis on quality and fine details, such as stitching, patterns and techniques.
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2022-09-29 49463
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
EENK was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. EENK has launched ‘The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into the client’s personal archives. Each season they move on to the next letter to inspire the new collection, presenting new concepts and items, keeping the brand exciting and inspiring all the time.
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2022-09-18 23065
Graceful & Tidy -- The Analysis of Rejina Pyo The Womenswear Designer Brand
Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with wearers over time.
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2022-08-15 55404
Accessory -- The Analysis of Menswear Runway Show
POP Fashion discovers accessories from Spring/Summer 2023 runway shows in Paris, Milan and London. We can see retro fashion, modern casual and futuristic sporty trend in buttons, zippers and accessories. Buttons and zippers maintain the connecting function and develop the ornamental quality. Metallic chains and ornamental buttons are not the exclusive elements for athleisure anymore. The mixes with men’s businesswear show great visual conflict.
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2022-08-10 45657
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-07-15 68671
Manipulation & Amorphousness -- The Womenswear Runway Analysis of Viktor & Rolf
The avant-garde fashion house Viktor & Rolf released its A/W 22/23 Haute Couture collection inspired by the cult 1922 vampire movie “Nosferatu: A Symphony of Horror”. This season, the designers Rolf Snoeren and Viktor Horsting divided the show into halves: The first half of their show featured the same structured, high collars with looks that appeared to be levitating above the wearer’s shoulders; the second half showed them collapsed, draping the models in swathes of ruffles.
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2022-07-07 72975
Woolen Fabric -- The Fabric Analysis of Digital Première Vision Paris
Woolen fabric plays an important role at Fall/Winter 23/24 Digital Première Vision Paris. Glossy velvet and plush wool give warmth and luxurious textures; undyed raw weaving expresses the desire for nature and primitiveness. Stretchy wool and soft flannel redefine freedom. Fancy yarns are added into classics to interpret the creativity.
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2022-07-07 20619
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-07-07 59186
Milan Men's Fashion Week: Recommended Brands(Part Two)
S/S 2023 Milan Fashion Week(June 17th to 21th) included 28 offline runway shows, 24 still-life exhibitions, 5 digital releases and 21 brand culture events.