According to the data analysis of TOP 100 downloaded women's loungewear in March, simple sophisticated style still dominates. The proportion of printed knit decreases. And because of the transition of seasons, strappy items are also under a rising trend.

According to the data analysis of POP users in February, simple sophisticated style occupies the most proportion for its large uploaded base. Silk loungewear is more popular with splicing and printing. Influenced by the season, coral velvet loungewear reduces rapidly, while S/S long-sleeve suit has a rising proportion.

In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.

ULLALA is a brand from South Korea, with three subsidiary brands. ULLALA LINGERIE and BODY VS BODY are underwear brands. The former one emphasizes female elegant and intellectual side, while the latter one underlines female delicacy and seduction. ULLALA PAJAMAS is a loungewear brand, fresh, girly and comfortable. It pursues a natural and comfy wearing experience, uses mainly natural materials and designs for Asian girls, cost-effective and girly.

For Love & Lemons is founded by Laura Hall and Gillian Rose Kern in 2011, inspired by their hometown Wyoming and their trip to Australia. They stick to the confident, feminine and personalized concept, co-create a dream world where fearless women can take adventures, and provide fantastic clothes for vigorous ladies. For Love & Lemons rethinks creativity, curiosity and the free, fearless spirit, and fuse love with fibers and fabrics. Its collections present both sweet playful childlike elements and adults' sexy aesthetics, fit for fashion-inspired ladies. Its dresses and two-piece items are refined and exquisite.

Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.

As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.

This season the exhibition is very innovative, and makes breakthroughs especially in the range of sizes, comfort and shapewear design. Delicate underwear reflects the influence of boudoir dress. Shapewear is worth more attention, especially the light and medium shapewear which can be paired with fitness suits. Creative and inclusive flexible styles can be created, including the elastic underpants and elastic bra with inside support. The underwear set can be created, because lingerie with simple details, embroidery and individual lace will evoke purchasing desire. Loungewear and ready-to-wear can be combined together. The wool knitted items will be key. Besides, warm and comfortable brushed items can also be created.

This season the exhibition is held in a brand-new private venue. The exhibition specially opens up the Organic Area, and focuses on the brand using environment-friendly fabrics. The collaborative products of fabric design studio Whole draw much attention, and use 100% vegetable dyestuff, organic fabrics and yarns. Sustainable design is still a hot topic at the show, and most lingerie brands are happy to share their latest developments. Fabrics become the focus, and certified cellulose fabric is prevailing. The emerging brands are displayed in the Exposed Area, including the Nette Rose from Cape Town and Tisja Damen from Amsterdam.

Loungewear -- Comprehensive Analysis of S/S 2019 Kidswear in South Korean Loungewear Market