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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Casual Homewear Designer Brand

    2024-04-15 3012

    The Comprehensive Analysis of Casual Homewear Designer Brand

    The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.

  • Homewear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-03-19 17825

    Homewear -- The Data Analysis of Womenswear E-Commerce

    March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

  • The Analysis of ALMOND ROCKS The Underwear Designer Brand

    2023-12-08 22412

    The Analysis of ALMOND ROCKS The Underwear Designer Brand

    The ALMOND ROCKS brand was founded in 2010 by street artist and graffiti artist SKA while studying in the UK. It is a unique brand with socks as its core category. Through an average of 300 monthly trendy buyer live broadcasts on Xiaohongshu, it has brought its unremarkable "socks" into the fashion circle and gradually expanded into the warm series, home clothing and underwear market, and sun protection categories. The brand's styles are rich in color and not monotonous, adept at using visual illusion art to give the styles unique fashionable and sexy qualities. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browsing index, making it a key focus brand. On the other hand, the brand's socks, insulation series, home clothing, and underwear have a unique, fashionable, and artistic design style. Compared with common styles on the market, ALMOND ROCKS has a more diverse use of colors and patterns, and is good at using visual illusion design to make the style more unique, Catering to the preferences of consumers who pay attention to life details and do not blindly follow the trend.

  • New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    2023-12-05 13848

    New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

  • Pattern -- The TOP Ranking of Girls' Homewear

    2023-11-15 14773

    Pattern -- The TOP Ranking of Girls' Homewear

    According to the POP Top 100 list of user downloads in October 2023, the warm and interesting cartoon animal patterns in girls' home clothing have attracted much attention. These graphic themes include cute rabbit diaries, warm bears, mischievous dogs, sweet dreams, and lazy kittens. In the development of autumn and winter girls' home wear, the soft and cute rabbit pattern element gained increasing attention in October, with warm cartoon animal elements particularly favored. Cute animal images such as cats, bears, and dogs became the main characters in the pattern design, adding a warm and childlike atmosphere to the home wear. This trend indicates that warm and interesting cartoon animal patterns have a wide influence and popularity in the field of girls' home wear.

  • Homewear Pattern -- The TOP Ranking of Girlswear

    2023-10-01 37217

    Homewear Pattern -- The TOP Ranking of Girlswear

    According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

  • Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-09-13 24716

    Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Children's clothing in Korean and Japanese home styles emphasize simple, natural, and cute design elements, creating a comfortable, warm, and pleasant growth environment for children. It highlights the use of soft colors, such as light pink, light blue, and light yellow, to create a warm and peaceful atmosphere. Cute and playful illustration patterns are important features of Korean and Japanese home styles, commonly including small animals, flowers, fruits, etc., giving a lively and childlike feeling. The Korean and Japanese home style for children's clothing also emphasizes the use of natural materials such as cotton and linen to ensure comfort and breathability. At the same time, it also focuses on a simple and comfortable home layout.

  • Homewear Pattern -- The TOP Ranking of Infantswear

    2023-08-15 32491

    Homewear Pattern -- The TOP Ranking of Infantswear

    According to the TOP 100 download list of users from July to August 2023, graphics, animals, fruits and vegetables, and space elements have received the most attention. The Nordic style and the Japanese and Korean style are popular directions for the development of patterns for baby and toddler home clothing. Patterns under the Nordic style emphasize simple, natural, and fresh designs with a soft and elegant color palette to create a comfortable and peaceful environment. The incorporation of elements such as animals, plants, and stars helps stimulate the visual development of babies. Fun patterns under the Japanese and Korean style combine animals, fruits, and vegetables with bright and vibrant colors, creating a pleasant atmosphere.

Leisure Wear Fashion Clothing Trend Analysis | POP Fashion

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