Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.

Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

Maintaining its core of being durable and comfortable, Carhartt WIP combines workwear with street fashion to create products that better fits our daily life. As a branch of Carhartt, Carhartt WIP rebuilds the essence and tradition through its creativity. The reinterpreted and reformed workwear is more suitable for being worn in cities, which truly integrates workwear into the fashion world.

The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.

The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.

The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

The top list of boys' pants is ranked based on users' browsing and downloading data. Fashion leisure style (38%) and J-Korean style (27%) still draw much attention. Workwear style and emerging design also grow. Letter and animal print dominate patterns, with applique, embroidery and hand-made 3D decoration for diversified designs.

The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.

Korean kidswear brands like moimoln, Alfonso and Allo & Lugh launch A/W 18/19 collections. They provide sweet and versatile styles and educational, playful illustrations.

There were plenty of kids fashion highlights at Pitti Bimbo 85, the trade fair held in Florence every season which seems to just keep on growing. This season there were 548 exhibitors, and the number of buyers from countries such as Russia (207), China (181), Ukraine, Netherlands and Austria increased whilst total visitors stayed at around 10,000.