Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2024-04-01 7594
Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce
This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.
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2024-04-01 5510
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-01-31 23524
Pants Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.
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2023-11-21 26931
Pants -- The Comprehensive Analysis of Menswear Runway
This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.
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2023-10-08 41478
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data downloaded by users in September, athleisure styles accounted for the majority, followed by light business styles. The main design elements focus on the details of the item, mainly focusing on local designs such as waist, stitching, and pockets, adding details and personalized elements to the item. At the same time, it can enrich the layering of the item and enhance the fashionable styling of the pants.
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2023-08-31 54711
Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand
Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.
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2023-07-20 21128
Cotton-linen Fabric -- The Comprehensive Runway Analysis of Menswear
Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.
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2023-07-19 60910
The Analysis of Celine The Luxury Womenswear Brand
CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.
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2023-07-12 10518
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-06-09 69853
Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton
On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.
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2023-05-16 6296
The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand
Ami Alexandre Mattiussi is a fashion brand founded by designer Alexandre Mattiussi in Paris, France in 2011. From the beginning, the brand has constantly drawn inspiration from the city and aims to break the boundaries between fashion and casual wear while providing a comprehensive wardrobe selection for both men and women. The brand name "Ami" means "friend" in French, and it is also the abbreviation of Alexandre Mattiussi's name. Ami represents a minimalist style rooted in Paris, France, conveying a relaxed, authentic, and friendly fashion attitude.
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2023-05-15 23539
Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand
The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.
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2023-02-06 60730
Regeneration -- The Runway Analysis of Dior Men
Fall/Winter 2023 runway show during Paris Fashion Week paid homage to the late Yves Saint Laurent and his time at the house. In this collection, Kim Jones wanted to look at the regeneration of the house after the death of Mr. Dior, and its rejuvenation with Yves Saint Laurent – his chosen heir – drawing a parallel in literature, through imagery and themes in the wasteland. It's where an old world meets a new one, in change and in flux.
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2022-08-30 68295
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-08-04 21923
Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand
Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.
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2022-07-07 66564
The Data Analysis of Cross-border Menswear E-commerce(June)
The Data Analysis of Cross-border Menswear E-commerce(June)
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-07-05 27994
Casual City -- The Analysis of System Homme The Menswear Designer Brand
System Homme is a casual Korean menswear label founded in 2008, providing avant-garde designs and fitting cuts to fashionable men. Refined lines, high-quality fabrics and trendy details create a neat urban casual style.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-05-31 71895
Pants -- The TOP Ranking of Boyswear
Based on the interactive data of POP Fashion users in April, Smart Casual is still the mainstream style; for crafts, positioning printing has trended downward while splicing and asymmetric design are increasing; the details on side seams improve the delicacy of products.
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2022-05-26 16799
After Club -- The Analysis of Valentino The Luxury Menswear Brand
After Club displays the charm and casual delicacy of modern males. Logos and prints all interpret the essence and vitality of Valentino.
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2022-05-18 22812
Bells From Another China -- The Analysis of SANKUANZ The Menswear Designer Brand
SANKUANZ S/S 22 collection takes “Bells from Another China” as the central theme to explore youth culture with an oriental style. The combination of various elements perfectly interprets its novel aesthetic principles and genderless language. It looks for possibilities with creative minds and presents strong insights and inclusivity.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-10 51160
The Analysis of DIOR MEN The Luxury Menswear Brand
Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.