Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.

Ciff Kids is held twice a year and is based in Copenhagen, hence rooted in the heart of the Scandinavian creative industry. It is the only children's trade fair in the Nordic region. Ciff Kids showcases countless brands from Northern Europe, excelling not only in children's fashion but also offering a wide range of other baby and children's products. CIFF Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and commercially vibrant atmosphere, providing an ideal platform for showcasing products and building relationships for children and teenage brands.

MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.

CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.

Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.

The TOP Ranking of Kids' Pants

Ami Alexandre Mattiussi is a fashion brand founded by designer Alexandre Mattiussi in Paris, France in 2011. From the beginning, the brand has constantly drawn inspiration from the city and aims to break the boundaries between fashion and casual wear while providing a comprehensive wardrobe selection for both men and women. The brand name "Ami" means "friend" in French, and it is also the abbreviation of Alexandre Mattiussi's name. Ami represents a minimalist style rooted in Paris, France, conveying a relaxed, authentic, and friendly fashion attitude.

The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.

Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.

This article is based on the popular movie "The First Slam Dunk", blokecore style, and basketball lifestyle. It collects and recommends popular brands, brand highlights, and craft details, providing more inspiration for the development of basketball clothing and styles.

Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.

Fall/Winter 2023 runway show during Paris Fashion Week paid homage to the late Yves Saint Laurent and his time at the house. In this collection, Kim Jones wanted to look at the regeneration of the house after the death of Mr. Dior, and its rejuvenation with Yves Saint Laurent – his chosen heir – drawing a parallel in literature, through imagery and themes in the wasteland. It's where an old world meets a new one, in change and in flux.

Cycling becomes a popular outdoor sport in recent years. Cycle lovers pursuit garments with performance and comfort as well as a fashion taste. This report recommends cyclewear brands as Cafe du Cycliste, Rapha, MAAP, The Pedla, assos and Universal Colours.

Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.

Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.

The Korean designer Wooyoungmi launched her eponymous label in 2002. Influenced by her father who is an architect, she believes “the core of design comes from architecture” and takes in inspirations from it. Some parts of the apparel are enlarged such as neckline, pocket, shoulder and sleeve. In the 2022 SS collection, larger-proportion pockets and cuffs with slick tailoring highlight the architectural structure and aesthetics.

RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.

The Data Analysis of Cross-border Menswear E-commerce(June)