Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.

Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.

The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.

The Chinese kidswear designer brand QIMOO was founded by a young mother, Nora Ma. She draws inspiration from her companion with kids and uses love to weave every childlike yet delicate clothing. Cotton-linen fabric shows plain and lively colors and organic natural printing & dyeing. The cartoon brand character Qimoo leads children to explore imagination and feel the nature.

The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.

According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.

Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.

The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.

ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.

ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.

The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.

The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.

The S/S 2021 lookbook of Carhartt WIP integrated classic workwear with practicalism and saluted to the outdoor sports. The practical items of Carhartt WIP are always loved by the outdoor enthusiasts. 3D-cut pocket and reflective zipper are used to update the whole structure. And the special spring color made by new dyeing process is handsome and eye-catching.

Chinatown Market was founded by Mike Cherman in Los Angeles in 2016, which is known for its clear smiley face, rich shapes and tie-dyed works. Its thick American rebellious spirit takes the parody to the top level. Chinatown Market S/S 21 collection uses global maps. Glow-in-the-dark puff print and tie-dyeing are the noteworthy crafts.

Bebebebe is a new-emerged Korean designer brand. Inspired by graffiti, the S/S 21 collection mainly uses bright and lively colors. And these flamboyant colors well fit the vitality of kids and build a paradise for spring and summer.

The Korean niche kidswear designer brand Bon Bono was founded on September 1, 2020, which is good at using hand-drawn patterns to present the artistic liveliness. Bon Bono is showing a rising momentum.

According to the TOP 100 downloaded women's trousers among POP users during April and May, smart casual is the main style. Youthful elegancy and simple sophistication maintain the proportions. Cotton-linen is the most selected fabric, and the heat of knitted fabric increases a lot. Splicing is the major trousers craft in this month.

Zhili is one of the most important kidswear markets in China, and it is also a benchmark area of kidswear among consumers. J-Korea, cotton-linen Mori and light fashion are the main styles. Sweet girls' dress, fashionable T-shirt, stylish cargo shorts and multi-functional vest are the key items. The textured fabric made by salt-shrinkage crinkle and yarn-cutting jacquard is combined with different flowers, letters and dots to compose the colorful vision of kidswear.

LOSTCTRL is an original Guangzhou fashion brand founded in 2020 spring. Inspired by the Chinese culture and era, the brand takes clothing as the carrier and calls for independent thinking pattern. LOSTCTRL keeps exploring the common place of couture and daily clothing. Fashion design elements are integrated into garment to present the iconic aesthetics. "We sneaked into the gap before the waves hit the seas, and planted the illusion in the illusion." The latest theme Lost in Illusion uses deconstruction to express the main idea. Distressed and raw-edged designs are also noteworthy.