Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.

Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.

The Korean designer Wooyoungmi launched her eponymous label in 2002. Influenced by her father who is an architect, she believes “the core of design comes from architecture” and takes in inspirations from it. Some parts of the apparel are enlarged such as neckline, pocket, shoulder and sleeve. In the 2022 SS collection, larger-proportion pockets and cuffs with slick tailoring highlight the architectural structure and aesthetics.

RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.

The Data Analysis of Cross-border Menswear E-commerce(June)

Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.

System Homme is a casual Korean menswear label founded in 2008, providing avant-garde designs and fitting cuts to fashionable men. Refined lines, high-quality fabrics and trendy details create a neat urban casual style.

According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.

Based on the interactive data of POP Fashion users in April, Smart Casual is still the mainstream style; for crafts, positioning printing has trended downward while splicing and asymmetric design are increasing; the details on side seams improve the delicacy of products.

After Club displays the charm and casual delicacy of modern males. Logos and prints all interpret the essence and vitality of Valentino.

SANKUANZ S/S 22 collection takes “Bells from Another China” as the central theme to explore youth culture with an oriental style. The combination of various elements perfectly interprets its novel aesthetic principles and genderless language. It looks for possibilities with creative minds and presents strong insights and inclusivity.

S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.

Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.

With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.

Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.

Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.

Based on the interactive data of POP Fashion users in March, Smart Casual and French Style are dominating; shorts and loose cuffed pants are the main silhouettes, while detail design focuses on ruffles, slits and wavy edges.

1.PRADA Linea Rossa was cooperated with the Snowboarder of Red Bull, Pierre Vaultier. 2.On March 22th World Water Day, PRADA announced the latest news of the educational programme Sea Beyond launched with UNESCO-IOC. 3.PRADA presents the seventh iteration of Prada Mode at Genghis Cohen featuring an immersive installation by the artist Martine Syms, to coincide with Frieze Los Angeles. 4.PRADA customized the Linea Rossa collection for the game Riders Republic.

S/S 2022 collection reflected the charm of the natural world. These Yama-style pieces presented bright colors in details to enliven the wildness. The use of reflective straps and multiple pockets was more eye-catching.

Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.

Retro Artistic, Athleisure, Casual Business, Smart Business, and Classic Business are the five main styles for trousering on A/W 2023 menswear runways. Athleisure and Smart Business are trending upward. Classic worsted continues, while diversified leather is also widely used. Knitted fabrics and fancy nylon are the trending trousering this season. Besides, festive fabrics, retro plaids, and artistic print fabrics are also noteworthy.