Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-05 7155
Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand
Saucony is a sports brand originating from the United States, founded in 1898, initially known for producing high-quality footwear products. Saucony has also launched a diverse range of sportswear, which combines fashionable design with high-performance sports technology, suitable for athletes to wear during training and competitions, as well as for daily sports and leisure wear. On December 17, 2023, Tebu announced the acquisition of the equity held by Soconni's joint venture company. Reasons for recommending this brand: Recently, the brand has been popular and selling well, with outstanding clothing design and performance.
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2023-12-29 25975
Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand
ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.
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2023-07-20 20894
Cotton-linen Fabric -- The Comprehensive Runway Analysis of Menswear
Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.
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2023-07-19 60601
The Analysis of Celine The Luxury Womenswear Brand
CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.
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2023-07-12 10443
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-05-08 68562
Urbancore -- The Comprehensive Analysis of E-Commerce Brands
Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.
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2023-02-07 17342
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.
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2022-08-30 68226
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-07-01 66453
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-05-26 16575
After Club -- The Analysis of Valentino The Luxury Menswear Brand
After Club displays the charm and casual delicacy of modern males. Logos and prints all interpret the essence and vitality of Valentino.
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2022-05-18 22417
Bells From Another China -- The Analysis of SANKUANZ The Menswear Designer Brand
SANKUANZ S/S 22 collection takes “Bells from Another China” as the central theme to explore youth culture with an oriental style. The combination of various elements perfectly interprets its novel aesthetic principles and genderless language. It looks for possibilities with creative minds and presents strong insights and inclusivity.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-10 51160
The Analysis of DIOR MEN The Luxury Menswear Brand
Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.
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2022-04-29 84003
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-28 39354
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
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2022-04-14 77121
Streetwear Language -- Supreme The Menswear Designer Brand
Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.
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2022-04-02 74594
Self Focusing -- The Analysis of PRADA The Luxury Menswear Brand
1.PRADA Linea Rossa was cooperated with the Snowboarder of Red Bull, Pierre Vaultier. 2.On March 22th World Water Day, PRADA announced the latest news of the educational programme Sea Beyond launched with UNESCO-IOC. 3.PRADA presents the seventh iteration of Prada Mode at Genghis Cohen featuring an immersive installation by the artist Martine Syms, to coincide with Frieze Los Angeles. 4.PRADA customized the Linea Rossa collection for the game Riders Republic.
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2022-04-01 73666
Outdoor Guide -- The Analysis of And Wander The Menswear Designer Brand
S/S 2022 collection reflected the charm of the natural world. These Yama-style pieces presented bright colors in details to enliven the wildness. The use of reflective straps and multiple pockets was more eye-catching.
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2022-03-31 79082
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.
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2022-01-28 65936
The Year of Tiger -- The Analysis of KENZO The Luxury Menswear Brand
In the celebration of Chinese New Year, KENZO paid homage to tigers with its new festive capsule. The inspirations from wild animals and the natural world are always at the center of KENZO’s creativity. The New Year capsule reinterpreted the patterns and endowed tigers with a fearless and brave image.
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2021-10-30 87544
The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim
Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.
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2021-08-17 72587
Mixture Pop -- Frankygrow The Japanese Kidswear Designer Brand
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
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2021-08-05 77014
Greetings from Antwerp--The Analysis of Dries Van Noten Menswear Runway
“Greetings from Antwerp”, Dries Van Noten’ s Spring/Summer 2022 menswear is full of emotional connection and unlimited respect for the city’s freedom and carefree fun. The team of Dries Van Noten went to 56 landmarks in Antwerp to take snapshots in three days, capturing static and dynamic images of the models wearing new items this season and the surroundings around them. Mr. Dries Van Noten said, “Through my work here I have had the pleasure of reliving Antwerp over again through the lives of the International members of my team who have come to live here with us. With this collection, we see Antwerp through the eyes and photographs of international residents of the city, members of my design team. It is always interesting to see what captivates their attention and how the city we know speaks to them.”