Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
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2024-04-01 5166
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-03-05 13254
Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand
Saucony is a sports brand originating from the United States, founded in 1898, initially known for producing high-quality footwear products. Saucony has also launched a diverse range of sportswear, which combines fashionable design with high-performance sports technology, suitable for athletes to wear during training and competitions, as well as for daily sports and leisure wear. On December 17, 2023, Tebu announced the acquisition of the equity held by Soconni's joint venture company. Reasons for recommending this brand: Recently, the brand has been popular and selling well, with outstanding clothing design and performance.
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2023-12-29 29232
Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand
ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.
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2023-08-31 41470
Training Clothing -- The TOP Ranking of Sportswear
Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.
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2023-08-07 16017
The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part Two)
Ciff Kids is held twice a year and is based in Copenhagen, hence rooted in the heart of the Scandinavian creative industry. It is the only children's trade fair in the Nordic region. Ciff Kids showcases countless brands from Northern Europe, excelling not only in children's fashion but also offering a wide range of other baby and children's products. CIFF Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and commercially vibrant atmosphere, providing an ideal platform for showcasing products and building relationships for children and teenage brands.
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2023-07-20 20894
Cotton-linen Fabric -- The Comprehensive Runway Analysis of Menswear
Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.
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2023-07-19 60755
The Analysis of Celine The Luxury Womenswear Brand
CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.
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2023-07-12 10518
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-05-08 68602
Urbancore -- The Comprehensive Analysis of E-Commerce Brands
Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.
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2023-02-07 17528
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.
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2023-02-06 60492
Regeneration -- The Runway Analysis of Dior Men
Fall/Winter 2023 runway show during Paris Fashion Week paid homage to the late Yves Saint Laurent and his time at the house. In this collection, Kim Jones wanted to look at the regeneration of the house after the death of Mr. Dior, and its rejuvenation with Yves Saint Laurent – his chosen heir – drawing a parallel in literature, through imagery and themes in the wasteland. It's where an old world meets a new one, in change and in flux.
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2023-01-03 39790
Riding in the Wind -- The Comprehensive Analysis of Cyclewear Brand
Cycling becomes a popular outdoor sport in recent years. Cycle lovers pursuit garments with performance and comfort as well as a fashion taste. This report recommends cyclewear brands as Cafe du Cycliste, Rapha, MAAP, The Pedla, assos and Universal Colours.
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2022-08-30 68295
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-07-15 8261
The Analysis of RICCIWEE The Menswear Designer Brand
RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-05-26 16799
After Club -- The Analysis of Valentino The Luxury Menswear Brand
After Club displays the charm and casual delicacy of modern males. Logos and prints all interpret the essence and vitality of Valentino.
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2022-05-18 22812
Bells From Another China -- The Analysis of SANKUANZ The Menswear Designer Brand
SANKUANZ S/S 22 collection takes “Bells from Another China” as the central theme to explore youth culture with an oriental style. The combination of various elements perfectly interprets its novel aesthetic principles and genderless language. It looks for possibilities with creative minds and presents strong insights and inclusivity.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-10 51160
The Analysis of DIOR MEN The Luxury Menswear Brand
Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-28 39354
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
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2022-04-14 77121
Streetwear Language -- Supreme The Menswear Designer Brand
Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.
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2022-04-02 74593
Self Focusing -- The Analysis of PRADA The Luxury Menswear Brand
1.PRADA Linea Rossa was cooperated with the Snowboarder of Red Bull, Pierre Vaultier. 2.On March 22th World Water Day, PRADA announced the latest news of the educational programme Sea Beyond launched with UNESCO-IOC. 3.PRADA presents the seventh iteration of Prada Mode at Genghis Cohen featuring an immersive installation by the artist Martine Syms, to coincide with Frieze Los Angeles. 4.PRADA customized the Linea Rossa collection for the game Riders Republic.