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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand

    2024-03-05 7019

    Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand

    Saucony is a sports brand originating from the United States, founded in 1898, initially known for producing high-quality footwear products. Saucony has also launched a diverse range of sportswear, which combines fashionable design with high-performance sports technology, suitable for athletes to wear during training and competitions, as well as for daily sports and leisure wear. On December 17, 2023, Tebu announced the acquisition of the equity held by Soconni's joint venture company. Reasons for recommending this brand: Recently, the brand has been popular and selling well, with outstanding clothing design and performance.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-01-31 14799

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 22133

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand

    2023-12-29 25839

    Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand

    ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

  • Pants -- The Comprehensive Analysis of Menswear Runway

    2023-11-21 25221

    Pants -- The Comprehensive Analysis of Menswear Runway

    This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.

  • Pants -- The TOP Ranking of Menswear
    Data Reports

    2023-10-08 38889

    Pants -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's pants data downloaded by users in September, athleisure styles accounted for the majority, followed by light business styles. The main design elements focus on the details of the item, mainly focusing on local designs such as waist, stitching, and pockets, adding details and personalized elements to the item. At the same time, it can enrich the layering of the item and enhance the fashionable styling of the pants.

  • Pants Fabric -- The TOP Ranking of Menswear

    2023-09-22 11057

    Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.

  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 52054

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • Training Clothing -- The TOP Ranking of Sportswear
    Data Reports

    2023-08-31 40955

    Training Clothing -- The TOP Ranking of Sportswear

    Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.

  • The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part Two)

    2023-08-07 15667

    The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part Two)

    Ciff Kids is held twice a year and is based in Copenhagen, hence rooted in the heart of the Scandinavian creative industry. It is the only children's trade fair in the Nordic region. Ciff Kids showcases countless brands from Northern Europe, excelling not only in children's fashion but also offering a wide range of other baby and children's products. CIFF Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and commercially vibrant atmosphere, providing an ideal platform for showcasing products and building relationships for children and teenage brands.

  • Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    2023-08-02 31935

    Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

  • Cotton-linen Fabric -- The Comprehensive Runway Analysis of Menswear

    2023-07-20 20894

    Cotton-linen Fabric -- The Comprehensive Runway Analysis of Menswear

    Cotton and linen are highly favored in men's spring and summer clothing due to their softness, breathability, and skin-friendly properties. Looking at the men's fashion shows in Paris, Milan, and London for the spring and summer of 2024, cotton and linen fabrics are mainly used to create a comfortable and casual style. Among them, basic smooth cotton fabrics account for a stable proportion of about 30%, mainly used in trench coats and shirts, presenting a dry paper-like texture and a firm fit; yarn-dyed striped fabrics, accounting for about 25%, create a sense of urban relaxation and vacation with simple and thick stripes and decorative techniques; rustic cotton and linen blends, accounting for about 15%, feature a natural texture with the feel of bamboo joints, showcasing the beauty of natural materials. In addition, the highlights and trends of cotton and linen fabrics in men's clothing this season include paper-like irregular wrinkles, lightweight translucent textures in cotton blends, and uragiri textures.

  • The Analysis of Celine The Luxury Womenswear Brand

    2023-07-19 60601

    The Analysis of Celine The Luxury Womenswear Brand

    CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.

  • The Analysis of Namesake The Menswear Designer Brand

    2023-07-12 10443

    The Analysis of Namesake The Menswear Designer Brand

    Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

  • Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    2023-06-09 69635

    Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.

  • The TOP Ranking of Kids' Pants
  • The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    2023-05-16 6280

    The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    Ami Alexandre Mattiussi is a fashion brand founded by designer Alexandre Mattiussi in Paris, France in 2011. From the beginning, the brand has constantly drawn inspiration from the city and aims to break the boundaries between fashion and casual wear while providing a comprehensive wardrobe selection for both men and women. The brand name "Ami" means "friend" in French, and it is also the abbreviation of Alexandre Mattiussi's name. Ami represents a minimalist style rooted in Paris, France, conveying a relaxed, authentic, and friendly fashion attitude.

  • Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand

    2023-05-15 23425

    Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand

    The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.

  • Urbancore -- The Comprehensive Analysis of E-Commerce Brands

    2023-05-08 68562

    Urbancore -- The Comprehensive Analysis of E-Commerce Brands

    Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.

  • Slam Dunk -- The Comprehensive Brand Analysis of Basketball Wear

    2023-05-08 41327

    Slam Dunk -- The Comprehensive Brand Analysis of Basketball Wear

    This article is based on the popular movie "The First Slam Dunk", blokecore style, and basketball lifestyle. It collects and recommends popular brands, brand highlights, and craft details, providing more inspiration for the development of basketball clothing and styles.

  • Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand

    2023-02-07 17342

    Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand

    Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.

  • Regeneration -- The Runway Analysis of Dior Men

    2023-02-06 60266

    Regeneration -- The Runway Analysis of Dior Men

    Fall/Winter 2023 runway show during Paris Fashion Week paid homage to the late Yves Saint Laurent and his time at the house. In this collection, Kim Jones wanted to look at the regeneration of the house after the death of Mr. Dior, and its rejuvenation with Yves Saint Laurent – his chosen heir – drawing a parallel in literature, through imagery and themes in the wasteland. It's where an old world meets a new one, in change and in flux.

  • Blokecore -- The Streetsnap Analysis of Menswear

    2022-08-30 68226

    Blokecore -- The Streetsnap Analysis of Menswear

    Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.

  • Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand

    2022-08-04 21923

    Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand

    Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.

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