Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Fantastic Marching Band -- TRNKA The Japanese Kidswear Designer Brand
Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.
Beach Journey -- The Womenswear Runway Analysis of CHANEL
From Paris to the Riviera, CHANEL heads to Monte-Carlo for the Cruise 2022/23 collection by Virginie Viard. Inspired by the cosmopolitan beach lifestyle of Monaco and CHANEL’s history along the Côte d’Azur, a first glimpse at the collection reveals silhouettes with an abundance of black and white swimsuits, glamorous sequins, and ensembles in breezy crochet.
Trousers -- The TOP Ranking of Girls
Based on the interactive data of POP Fashion users in March, Smart Casual and French Style are dominating; shorts and loose cuffed pants are the main silhouettes, while detail design focuses on ruffles, slits and wavy edges.
Trousering -- The Comprehensive Runway Analysis of Menswear
Retro Artistic, Athleisure, Casual Business, Smart Business, and Classic Business are the five main styles for trousering on A/W 2023 menswear runways. Athleisure and Smart Business are trending upward. Classic worsted continues, while diversified leather is also widely used. Knitted fabrics and fancy nylon are the trending trousering this season. Besides, festive fabrics, retro plaids, and artistic print fabrics are also noteworthy.
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.
Amazing Ocean -- Mini Rodini The European Kidswear Designer Brand
The Swedish kidswear brand Mini Rodini was founded by the illustrator Cassandra Rhodin in 2006. The brand aims at saluting to the imagination and infinite possibilities of all the children. Mini Rodini treats the playfulness of kids with sincerity, which means these kids should also wear the clothing that matches their personalities, emotions and creativity.
Extreme Fun -- MOUJONJON The Japanese Kidswear Designer Brand
The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.
Midsummer Sweetheart -- Airfish Korean Kidswear Designer Brand
Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Retro Romance -- The Analysis of Dewe Heart Dewe The Womenswear Designer Brand
Dewe Heart Dewe is a Korean designer brand founded by Kim Jin-Young and Lee Su-Yeon. The same as Ready-To-Rose, this brand is also a sub-brand of DEW E DEW E. Be filled with romantic retro girly style, Dewe Heart Dewe maintains the saturated colors and injects retro sense. S/S 21/22 collection extends the brand DNA, including puff sleeve, princess dress, ruffle and gauze, integrating romantic fantasy with daily and practical dressing.
Sweet Girl -- The Analysis of Lyn Around The Womenswear Designer Brand
The niche Thai brand Lyn Around has playful and fun designs with fantastic girly styles. It also blends the French romance with the Japanese Mori style. Romantic elements like floral pattern, ruffle and bowknot are applied throughout the sweet girl collection. Its exquisite customization and delicate design elements make Lyn Around become one of the three sweet clothing brands in Thailand. And it is also known as the basic version of Miumiu, deeply loved by many young girls.
French Retro Romance--Lyn Around, a Thai Independent Designer Brand
Lyn Around, a Thai designer brand established in 2011, is the sub-series brand of the Jaspal Group which is founded in 1947. Lyn Around is good at catching French styles and the accentric but elegant colors in Japanese pop culture, meeting the needs of the girls persuing naughty and unique fashion via integrating childhood memory into color design and using vital colors and girl elements to create sweet but interesting, strange but unique girlie images. Lyn Around has become one of the three most sweet Thai clothes brands because of its delicacy and detail design elements.
Martial Girl-- The Analysis of Kloset, a Thai Designer Brand
Kloset was set up by Mollika Ruangkritya, a fashion designer from Bangkok, in 2001. Bringing new elements from travelling into works in every season, Mollika said:" My design is only for those who love fashion.” Being one of the three biggest cute brands, the imagination and interestingness of Kloset have attracted many followers. "The Girl From Mars" is the series theme of 20/21WI. It tells a story that a man encountered a Martial girl on a memorable night. Presenting both retro 60s-80s styles and the atmosphere of futurism, Kloset provides all interesting, attractive and fantastic styles for its followers.
The Comprehensive Analysis of Street Snaps During Fashion Weeks
This report makes a comprehensive analysis of street snaps during S/S 2021 four major fashion weeks. Generally speaking, fashionistas focus more on practicality, and fashion showing a slowdown pays more attention to resonance of the essence of clothes and the living environment. This season features two styles, folk style and fashion sports style. Jackets dominate. Striking Magenta Lacquer is key.
French Flavor -- The Comprehensive Analysis of Paris Fashion Week
Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.
A Colorful New World -- The Catwalk Analysis of Balmain Womenswear
Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.
The Comprehensive Analysis of Selected Catwalks in Other Areas
Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.
Pants -- The TOP List of Boys' Wear
The top list of boys' pants is ranked based on users' browsing and downloading data. Fashion leisure style (38%) and J-Korean style (27%) still draw much attention. Workwear style and emerging design also grow. Letter and animal print dominate patterns, with applique, embroidery and hand-made 3D decoration for diversified designs.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
The American Style -- The Comprehensive Analysis of New York Womenswear Designer Brands
New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.