Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Gender-Neutral -- The Comprehensive Analysis of Womenswear Fashion Designer Brands
The new generation of consumers demands for individual and creative products, which drives the popularity of niche designer brands. The new generation pursues unisex clothing. This season unisex clothing increases the size, adds practical accessories to enhance functionality, and brings a design sense through fun or bold prints.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
Innovation & Unlocking – The Comprehensive Analysis of Mid-length Trousers from Menswear Designer Brands
As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.
Racing and Sailing -- The Catwalks Analysis of Tommy Hilfiger Womenswear
This season, the New York brand, Tommy Hilfiger, heads to London Fashion Week for its A/W 2020 collection. The brand keeps its vision of "vision to waste nothing and welcome all" and continues its exploration in sustainable fashion. In the A/W 2020 show, Tommy Hilfiger and Lewis Hamilton work together to create a new collection inspired by racers. More than 75% of styles are made in sustainable ways, including 100% organic cotton, recycled materials, down substitute and washed denim. The collection combines the traditional menswear of Tommy Hilfiger and the street style of Lewis Hamilton, and mixes burnt olive, neutral tones with highly saturated neon colors.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trousers in September, fashion function and fashion leisure style are steady compared with last month, and business leisure style grows. Letter is still the mainstream. Check and camouflage still grow. Splicing reaches a record high. Applique also appears. Accessories like tapes are important decorations for workwear trousers.
Trousers -- The TOP List of Womenswear
According to data analysis of women's trousers from September to October, simple & sophisticated style is dominant, followed by sporty function and fashion leisure. And the rest is avant-garde brands. Letter is the main pattern, followed by stripes, plants and florals. For crafts, splicing, deconstruction and knot are main expressions.
Pants- The Popular Item in Menswear
According to the analysis of mid-length pants in August, the proportions of fashion leisure style and athleisure are almost equal. And the functional style still takes up a large proportion. The check is back and the camouflage also plays an important role in autumn and winter. The splicing rises a little compared to last month.
Pants -- Popular Items in Men's Markets
In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.
The Selection of Japan's Street Snaps in July
In the latest Japan's street snaps, linen&cotton, lolitas, darkness and street style are included. Key items include versatile tees, dissected pieces, dyed street pants and suits.
Jeans -- Analysis of Popular Items in Menswear Markets
In June, street brand are dominant, seeing a rise of 5%, while smart casual remained stable. The share of letters increased by 2%, and splicing saw a rise of 6%.
Simple and Soft -- Analysis of Women's Denim Trunk Shows
Light blue is the main tone for S/S 2020 trunk shows. Placement finishing is highlighted for crafts and details. Simple silhouettes and repetitive words update denim, and the classic and new elements are in harmony.
Funky Details -- Comprehensive Analysis of Menswear Wholesale Markets in Wenzhou
Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.
Trousers -- S/S 2019 Hot Items in Menswear Market
In March's pants, the fashion function style is dominant, followed by the smart casual and business leisure. Piecing dominate in craft techniques, and large-scale color blocks are mostly seen.
Unravel Project -- 2019 S/S Designer Brand for Womenswear
Unravel Project is a new fashion brand in Los Angeles. It often breaks traditions to create something new. The bomber jacket and leather pants designed by unravel project are favored by many models and fashionistas. Street fashion is the major style. Its splicing is eye-catching and unique. In the new collection of 2019, the bold deconstruction and colors are appealing.