Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2022-08-30 68295
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-07-28 66383
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
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2022-07-08 44537
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
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2022-07-04 6731
Emotion Evoking -- The Analysis of Marine Serre The Menswear Designer Brand
For Spring/Summer 2022, Marine Serre returns with a collection that stays true to the designer’s pursuit of interpreting dystopian themes to comment on the current global mood. In the past year, the designer has revealed two short films, Amor Fati and Core, both of which evoked heavy emotions in her directorial endeavors.
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2022-06-22 6945
Subcultural Resonance -- The Analysis of Martine Rose The Menswear Designer Brand
Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections and sensitivity to character and mood define her work.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-04-20 31220
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
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2022-04-14 77121
Streetwear Language -- Supreme The Menswear Designer Brand
Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.
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2022-04-12 62715
Pioneering Fashion -- The Analysis of Vetements The Menswear Designer Brand
All-over printing is presented repeatedly in this season. Flames, flowers, ropes and computer codes interpret the flamboyant fashion attitude of Vetements.
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2022-01-20 69217
High-street Fashion -- The Analysis of Off-White The Menswear Designer Brand
Off-White was founded in 2013 by Virgil Abloh, who combined streetwear with high-end fashion by his avant-garde ideas. Although Virgil Abloh passed away on November 28, 2021 after the battle with cancer, his legacy in world of fashion, art, and culture will last for long. Crossed arrows, diagonal stripes, and hand logos are the signature patterns.
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2022-01-17 51069
Chic Streetwear -- The Analysis of Palm Angels The Menswear Designer Brand
Palm Angels was founded by Francesco Ragazzi, the former artistic director of Moncler, in 2014. Inspired by the skateboarding culture in L.A., the brand tries to interpret the American culture through practical items. However, the Italian traditional fine artisanship and high-quality materials are the cornerstones for Palm Angels. Track suits and “kill the bear” patterns are the noteworthy points.
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2021-12-02 72413
Revived Retro -- The Analysis of DIESEL The Benchmark Denim Brand
Founded by Renzo Rosso in 1978, Diesel is a famous Italian denim label and a sub-brand of Genius, the Italian fashion enterprise. Being positive and vital, Diesel launched clothing for pets to create a harmonious mini-wardrobe with consumers. The innovative layout of Diesel pop-up stores interprets the avant-garde and rebellious brand DNA.
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2021-09-28 66707
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
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2021-08-05 77036
Greetings from Antwerp--The Analysis of Dries Van Noten Menswear Runway
“Greetings from Antwerp”, Dries Van Noten’ s Spring/Summer 2022 menswear is full of emotional connection and unlimited respect for the city’s freedom and carefree fun. The team of Dries Van Noten went to 56 landmarks in Antwerp to take snapshots in three days, capturing static and dynamic images of the models wearing new items this season and the surroundings around them. Mr. Dries Van Noten said, “Through my work here I have had the pleasure of reliving Antwerp over again through the lives of the International members of my team who have come to live here with us. With this collection, we see Antwerp through the eyes and photographs of international residents of the city, members of my design team. It is always interesting to see what captivates their attention and how the city we know speaks to them.”
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2021-07-23 45348
The Comprehensive Analysis of Pitti Uomo
Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.
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2021-07-18 65863
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.