Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
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Style
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2022-08-30 68226
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-08-04 21923
Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand
Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.
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2022-07-28 66331
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
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2022-07-19 42002
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
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2022-07-13 27669
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
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2022-07-08 44537
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
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2022-07-07 20480
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-07-01 66453
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-06-22 27739
Cozy Wardrobe -- The Analysis of COS The Benchmark Menswear Brand
Inspired by the summer atmosphere, the free and agile formations restructure the connection between bodies and the environment. At the COS Summer 2022 release show, timeless and practical fashion concept was updated by contemporary styles for breakthroughs and creativity.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-06-08 15397
Functional Aesthetic -- The Analysis of Meanswhile The Menswear Designer Brand
Meanswhile is a Japanese menswear brand founded by Fujisaki in 2014. With the concept that “clothes are a tool”, designer maintains the fashionable features and shows great functionality. The use of special materials and industrial elements is noteworthy.
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2022-06-07 10404
Dreamy Garden -- The Analysis of Thom Browne The Menswear Designer Brand
Clean gray is used as the main tone in this season. Shoulder pads and collages show gender-inclusive structures and an alternative urban style.
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2022-05-25 83873
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-05-25 18486
Walking Art -- The Analysis of VSKONNE The Benchmark Menswear Brand
Inspired by the movement of water, S/S 2022 collection ‘Walking Art’ presents a conflict between black and white. White expresses the brightness and cleanness of water, just as the easy lifestyle of VSKONNE gentlemen; black reflects the feeling of vastness and steadiness, presenting the thoughts and self-restraint in their minds. Water is the media that carries the ideology of life.
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2022-05-25 11304
The Flower of Romance -- The Analysis of Myne The Menswear Designer Brand
Myne is the streetwear line of Mihara Yasuhiro, a namesake Japanese designer brand founded in 2015. The footwear branch is now developed into a mature streetwear label. The combination of minimalist styles and trendy elements presents creative designs.
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2022-05-23 54107
Cosmic Cruiser -- The Analysis of Celine The Luxury Fashion Brand
Celine Homme showcased the restless dreams of a cosmic teen in their newest S/S 2022 collection 'Cosmic Cruiser'. Directed by Hedi Slimane and flooded with professional FMX riders from Team FMX4EVER, the edgy show was softened by the scenery of the Île du Grand Gaou in the south of France.
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2022-05-18 22417
Bells From Another China -- The Analysis of SANKUANZ The Menswear Designer Brand
SANKUANZ S/S 22 collection takes “Bells from Another China” as the central theme to explore youth culture with an oriental style. The combination of various elements perfectly interprets its novel aesthetic principles and genderless language. It looks for possibilities with creative minds and presents strong insights and inclusivity.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-10 64638
Sexy Preppy Style -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
The native South Korean label 5252 by O!Oi was founded by designer Jung Ye Seul in 2011 as a sub-brand of O!Oi. Practical daily casualwear is the staple. The latest S/S 2022 collection integrated sexy and workwear elements into the brand DNA to reinterpret the classic preppy style in a flamboyant and hot way.
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2022-05-10 16803
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-05-07 29660
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
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2022-04-30 65676
Trendy Elements -- The Comprehensive Analysis of Benchmark Denim Brands
With the revival of luxury market, we should keep our eyes on the design elements of these big names. This report will introduce the benchmark brands of denim products from their items, patterns and details.
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2022-04-29 84003
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-28 39354
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.