Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
The Analysis of Timberland The Benchmark Outdoorwear Brand
Timberland creates innovative, outdoor-ready, beautiful-looking and durable products based on the principles of suitability for the outdoors and sustainability. Timberland's garments are made from high-quality organic cotton grown with natural fertilizers, so the products are close-fitting, comfortable, healthy and safe; its outdoor product line is specially designed for the needs of outdoor activities, and is manufactured with a large number of the most advanced materials and technologies, in order to provide customers with a variety of innovative and versatile apparel products.
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
Practical Daywear -- The Analysis of Giorgio Armani The Luxury Menswear Brand
With layers of lights and shadows, the global ambassador of Giorgio Armani Hu Ge stars the Fall/Winter 22/23 campaign and reflects a space of both emotions and rationality.
Gothic Romance -- The Analysis of PAMEO POSE The Womenswear Designer Brand
Founded in 2014, the Japanese designer brand PAMEO POSE features romanticism, girlish style, avant-garde and genderless design. The concept each season is based on novel perspectives and fashion attitudes, which receives much attention and preference. It focuses on strong personality and high practicality and targets high-end niche markets aged between 20 and 40. The theme of the PAMEO POSE 2022 A / W collection is "META LADY". Inspired by a strong and noble lady, it develops a gothic and romantic view of the world. Updated with bold classical elements and reconstructed silhouettes, this collection reveals a thick retro vibe. Generally, it has become a world-famous label where you can enjoy fashion as an individual that transcends all boundaries here.
The Tempo of Color -- The Analysis of Emporio Armani The Luxury Menswear Brand
Shot by Gregory Harris, the Fall/Winter 22/23 campaign of Emporio Armani starred Ayesha Sesay, Mathilda Gvarliani, Lisa Han, Jie Zheng, Kit Clarke, Stanley Taylor and William Franklyn Miller. The brand sent a love letter to man’s best friend, increasingly part of our lives and there to share every moment.
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
Classic Reconstruction -- The Analysis of KENZO The Menswear Luxury Brand
In the lately released collection 2.0, Nigo, the new artistic director, draws inspiration from Kenzo Takada and Japanese traditions. He endows wearable workwear with eye-catching visual elements and luxurious craftsmanship. Besides, pieces with FUJIMURA prints and Kenzo’s original sketches left people a deep impression on the fashion show.
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
The Touch of Autumn -- The Analysis of LOEWE The Luxury Menswear Brand
“Weave, Restore, Renew”. LOEWE marks its sixth appearance at Salone del Mobile Milan with TIMEWEAVES which celebrates woven craft, ancient techniques and the inventive ways in which craftspeople breathe new life into found objects or surplus materials. Young Soon Lee, a LOEWE Craft Prize Finalist in 2019, has collaborated with LOEWE on a series of bucket bags inspired by the Korean technique jitseung in which strips of hanji, a handmade paper, are corded and woven.
Retro Outdoors -- The Analysis of DAIWA PIER39 The Menswear Designer Brand
Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.
Sleek Skiing -- The Analysis of Dimito The Skiwear Designer Brand
Founded in 2009, Dimito is a leading skiwear label in South Korea that guides the fashion trend and design. Vertex Nextlevel, Standard Condition and Overlap are the three production lines.
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
Movement & Expression -- The Runway Analysis of Rains
Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.
Men's Paris Fashion Week: Recommended Brands(Part One)
Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week. Notably, the former designer of Dior Men and Saint Laurent - Hedi Slimane - took his new collection back with Celine to close the fashion show.
Emotion Evoking -- The Analysis of Marine Serre The Menswear Designer Brand
For Spring/Summer 2022, Marine Serre returns with a collection that stays true to the designer’s pursuit of interpreting dystopian themes to comment on the current global mood. In the past year, the designer has revealed two short films, Amor Fati and Core, both of which evoked heavy emotions in her directorial endeavors.
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.