Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.
Jeans -- The TOP list of Menswear
According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.
Ankle-length Trousers -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.
Pants -- The Top List of Womenswear
According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.
A Winter Walk- The Comprehensive Analysis of Benchmark Brands for Girls' Pants
In A/W 19/20, the sportif style and the leisure style are dominant in girls' brands, such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids. In terms of silhouettes, baggy pants, loose pants, flares, leggings and washed jeans are main items. Different details and fabrics show the unique brand style.
Pants- The Popular Item in Menswear
According to the analysis of mid-length pants in August, the proportions of fashion leisure style and athleisure are almost equal. And the functional style still takes up a large proportion. The check is back and the camouflage also plays an important role in autumn and winter. The splicing rises a little compared to last month.
The Outfits of Heroes of the Untamed
The Chinese TV series The Untamed is hot this summer. The two heroes Xiao Zhan and Wang Yibo became known almost overnight. Harper's BAZAAR recently invited Xiao Zhan to take part in the filming of the fashion campaign, and other brands and magazines also rush to collaborate with Xiao Zhan.
Trousers in Summer -- The Comprehensive Analysis
For S/S 2020, utility looks drive the casual style. Cargo styling is more popular. Pockets and waist belts add newness to the loose silhouette. Athleisure continues to influence pants. Sporty color blocking and elasticated waistbands are important details. Shorts are revitalized, and sets are more practical.
Pants -- Popular Items in Men's Markets
In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.
The Selection of Japan's Street Snaps in July
In the latest Japan's street snaps, linen&cotton, lolitas, darkness and street style are included. Key items include versatile tees, dissected pieces, dyed street pants and suits.
Jeans -- Analysis of Popular Items in Menswear Markets
In June, street brand are dominant, seeing a rise of 5%, while smart casual remained stable. The share of letters increased by 2%, and splicing saw a rise of 6%.
Simple and Soft -- Analysis of Women's Denim Trunk Shows
Light blue is the main tone for S/S 2020 trunk shows. Placement finishing is highlighted for crafts and details. Simple silhouettes and repetitive words update denim, and the classic and new elements are in harmony.
Elegant Touch -- Comprehensive Analysis of Cotton&Linen Pants in Designer Brands
Linen has a long history in China, and it is natural, healthy and airy. Cotton and linen are sustainable, suitable for the relaxed and cosy lifestyle. With the pollution, fast pace and daily pressure, it is urgent to seek a newly healthy and natural method. Pants made of cotton and linen gain pace.
Funky Details -- Comprehensive Analysis of Menswear Wholesale Markets in Wenzhou
Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.
Trousers -- S/S 2019 Hot Items in Menswear Market
In March's pants, the fashion function style is dominant, followed by the smart casual and business leisure. Piecing dominate in craft techniques, and large-scale color blocks are mostly seen.
Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear
On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.
Midi Trousers -- 2019 Resort Hot Items of Menswear Market
According to the analysis of midi pants in January, athleisure silhouette and versatility are important in 19 resort. On pattern and craft, letters and splicing are prominent, leading the development of 19 S/S.