Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Fashion Function -- The Analysis of ISPO Shanghai 2020
The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.
Mid-Length Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's mid-length trousers in May, business leisure style takes up a large proportion, and workwear style is steady. Check and stripe are main patterns, followed by plants and flowers. With the popularity of workwear style, tapes and decorative zipper become main accessories, enhancing the quality and delicacy of the item.
The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.
The Comprehensive Analysis of Selected Catwalks in Other Areas
Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
Optimist -- PEACEBIRD The Benchmark Brand of Womenswear
1. PEACEBIRD collaborates with Tongdaodashu to launch the constellation series, including the lucky tee and lucky amulet. 2. Wang Churan (Aquarius) and Zheng Qiuhong (Sagittarius) wear the constellation T-shirts. 3. Lin Yun is in the clothing from the collaboration collection of PEACEBIRD × Chibi Maruko-chan, vigorous and passionate.
Pants -- The TOP List of Boys' Wear
The top list of boys' pants is ranked based on users' browsing and downloading data. Fashion leisure style (38%) and J-Korean style (27%) still draw much attention. Workwear style and emerging design also grow. Letter and animal print dominate patterns, with applique, embroidery and hand-made 3D decoration for diversified designs.
Gender-Neutral -- The Comprehensive Analysis of Womenswear Fashion Designer Brands
The new generation of consumers demands for individual and creative products, which drives the popularity of niche designer brands. The new generation pursues unisex clothing. This season unisex clothing increases the size, adds practical accessories to enhance functionality, and brings a design sense through fun or bold prints.
Earth Blooming -- Marisfrolg The Womenswear Benchmark Brand
Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
Yoga Community -- Lululemon The Womenswear Benchmark Brand
Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.
Mid-length Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's mid-length trousers in March, major styles all grow slowly than last month. Business leisure and fashion leisure styles increase 2% respectively. The workwear style gains the most attention, followed by athleisure style. Straight, gathered-ankle and workwear design are dominant silhouettes. Pockets and color-blocking hold the most part of crafts.
Urban Needs -- LOW CLASSIC The Designer Brand of Womenswear
Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
Autonomy -- The Catwalk Analysis of N°21 Womenswear
Founded in 2010, the 10th anniversary of N°21 and Milan have been on a journey of change and adventure. The A/W 20/21 collection of N°21 uses irregular designs to point out a more novel and freer direction for females. The minimalist and fun style gets changed in this season. Young decorations like chains and clips are applied to clothing. Lots of neutral clothing with asymmetry, deconstruction and disproportionate cutting emerges in this season. The focus is the transformed collar structure and the retro disco style dominated by sequined fabrics.
Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear
In A/W 20/21 collection of Chloé, Natacha ramsa-levi, the creative director, explores the diverse female world. And she invites sculptor Marion Verboom to present sensual gold totem in the show, and musician Marianne Faithfull to read the classic literature. The iconic concrete lines from painter Rita Ackermann's works are also injected into the design of items and accessories. This season Chloe A/W 20/21 collection blends painting, sculpture and poetry into this show, adopts heather rose, dune, light brown, chestnut, dust blue and caramel, and applies paisley prints, the beaded collar and embroidery for a soft visual feel.