Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
Autonomy -- The Catwalk Analysis of N°21 Womenswear
Founded in 2010, the 10th anniversary of N°21 and Milan have been on a journey of change and adventure. The A/W 20/21 collection of N°21 uses irregular designs to point out a more novel and freer direction for females. The minimalist and fun style gets changed in this season. Young decorations like chains and clips are applied to clothing. Lots of neutral clothing with asymmetry, deconstruction and disproportionate cutting emerges in this season. The focus is the transformed collar structure and the retro disco style dominated by sequined fabrics.
Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear
In A/W 20/21 collection of Chloé, Natacha ramsa-levi, the creative director, explores the diverse female world. And she invites sculptor Marion Verboom to present sensual gold totem in the show, and musician Marianne Faithfull to read the classic literature. The iconic concrete lines from painter Rita Ackermann's works are also injected into the design of items and accessories. This season Chloe A/W 20/21 collection blends painting, sculpture and poetry into this show, adopts heather rose, dune, light brown, chestnut, dust blue and caramel, and applies paisley prints, the beaded collar and embroidery for a soft visual feel.
Female Power of "I SAY I" – The Catwalk Analysis of Christian Dior Womenswear
The A/W 2020 collection of Christian Dior keeps speaking out for women. The installation, created by "collective artist" Claire Fontaine, features a newspaper-covered floor and slogans from the late Italian art critic and feminist Carla Lonzi. A series of neon-decorated slogans in the show and the printed headbands display the independent character of modern women. The creative director, Maria Grazia Chiuri, draws inspirations from her girlhood diaries and integrates with Mr. Dior's beloved check elements. (Checks made up of pastel colors like milk cocoa, light green and warm grey are endowed with more creativity, elegant and nonchalant.) And tassels are prevailing in this season. Maria Grazia Chiuri continues the theme of "female power", speaks out for women, and expresses Dior's free soul of "I SAY I" with fashion.
Innovation & Unlocking – The Comprehensive Analysis of Mid-length Trousers from Menswear Designer Brands
As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
Minimalist Beauty of Purity -- The Catwalk Analysis of Jil Sander Womenswear
After the "unity of opposites" of S/S 2020 Jil Sander, this season the couple, Lucie and Luke Meier, brings the minimalist beauty of purity. The couple knows models can not fully display the emotion and temperament of clothing by just walking around the catwalk, so they put chairs in the center of the stage for models to sit down. The unique design endows the show with a different emotion. The noble feeling also brings a dramatic moment.
Racing and Sailing -- The Catwalks Analysis of Tommy Hilfiger Womenswear
This season, the New York brand, Tommy Hilfiger, heads to London Fashion Week for its A/W 2020 collection. The brand keeps its vision of "vision to waste nothing and welcome all" and continues its exploration in sustainable fashion. In the A/W 2020 show, Tommy Hilfiger and Lewis Hamilton work together to create a new collection inspired by racers. More than 75% of styles are made in sustainable ways, including 100% organic cotton, recycled materials, down substitute and washed denim. The collection combines the traditional menswear of Tommy Hilfiger and the street style of Lewis Hamilton, and mixes burnt olive, neutral tones with highly saturated neon colors.
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
Memories -- The Catwalk Analysis of Burberry Womenswear
Since Riccardo Tisci took charge of Burberry's creative director in 2018, versatility and inclusiveness have made up Burberry's current form. After Kingdom, Tempest and Evolution, Riccardo Tisci takes Memories as the theme of A/W 20/21 Burberry. Images with mirroring and perceptive connotations are secretly displayed before the show. Skin, petal, dew... The shadow created by mirror symmetry sets the keynote of this season. The "Memories" world built by Burberry is like the alternations of virtual and real spaces with overlapping dimensions in the movie, Inception. On the catwalk, twin pianists Katia and Marielle Labeque cooperate with electronic producer Arcaper to put on a bizarre duet. For Riccardo Tisci, this series is a self-recall and reflection on memory, consciousness, perception, psychology and life.
The Confident Wardrobe -- The Catwalk Analysis of Victoria Beckham Womenswear
Victoria Beckham is a high-end fashion brand founded by famous British singer and fashion designer Victoria Beckham in 2008. Victoria Beckham's own fame and her steady middle-class background make her designs unique. The 20/21 A//W series is inspired by that exhausted woman are seeking peace, and creates the style of confident wardrobe. The collection records the return of the black avant-garde silhouette and exposed neckline, negative space rhomboid knitting which is first raised by Stephan Cooke (a young London menswear designer), two pieces of Shetland knitwear (one in cornflower blue, the other in yolk yellow), flares sleeves, the dress with dense and regular smocking stitch, the finely cut check shirt, the skirt with a tough silhouette, and the layered color-blocked overcoat. These all bring a confident femininity of urban office ladies.
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Warm and Modern -- The Comprehensive Analysis of Womenswear Trunk Shows
The womenswear trunk shows for A/W 20/21 emphasize the use of structure and accessories to show the delicacy and elegance of females. Decorative accessories like lace, sequin and pearl are combined with changeable silhouettes of shoulder and sleeves, with meticulous crafts and creative structures to show comfort.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.