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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Sportswear Retail Market in March

    2024-04-01 10518

    The Comprehensive Analysis of Sportswear Retail Market in March

    In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.

  • The Analysis of Under Armour The Benchmark Sportswear Brand
    Data Reports

    2024-02-28 17935

    The Analysis of Under Armour The Benchmark Sportswear Brand

    This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

  • The Analysis of PAR.TI.CLE FE.V.ER The Sportswear Designer Brand

    2023-10-25 29414

    The Analysis of PAR.TI.CLE FE.V.ER The Sportswear Designer Brand

    PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.

  • Comfortable Nude -- The Comprehensive Analysis of Seamless Yogawear Designer Brand

    2023-10-01 37684

    Comfortable Nude -- The Comprehensive Analysis of Seamless Yogawear Designer Brand

    Seamless integrated weaving technology, a popular clothing technology this year, has been sought after by many designers. This process uses a cylindrical knitting machine to form in one go, with a piece weaving process where there are no stitches or seams generated by the surface and interior stitching, resulting in a more uniform distribution of elasticity between the clothes and pants woven in one piece. It can create patterns or text that designers need by jacquard, which is a good expression technique in design. The popularity of seamless knitting technology lies in its ability to provide excellent comfort and fit, excellent elasticity and scalability, adaptability to various sports positions, and excellent durability.

  • The Data Analysis of Cross-border Womenswear E-commerce in August

    2023-09-05 43326

    The Data Analysis of Cross-border Womenswear E-commerce in August

    Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.

  • The Men's & Women's Runway Analysis of Dsquared2

    2023-06-27 56784

    The Men's & Women's Runway Analysis of Dsquared2

    Dsquared2's 2024 spring/summer men's collection, named "D2NAUGHTY," boldly breaks the boundaries of men's fashion. With a mischievous tone, it praises the allure of the human body and embraces the primal sensuality. The collection seamlessly combines avant-garde aesthetics with modern fashion. It continues the brand's signature sexy and rebellious style, featuring vibrant printed patterns, bold silhouettes, and exquisite fashion craftsmanship. The viewers are immersed in the encounter of collegiate and carefree spirits, witnessing the perfect blend of "D2-style" sensuality and personal expression. The Caten brothers pay homage to their 2004 autumn collection, reinterpreting the sexy styles seen in early se qing films. The collection includes revealing lingerie, ultra-short mini dresses, dazzling low-rise pants, golf t-shirts, and beach-themed printed shirts, among others.

  • Yoga Community -- Lululemon The Womenswear Benchmark Brand

    2020-04-30 127535

    Yoga Community -- Lululemon The Womenswear Benchmark Brand

    Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

Midi Trousers Fashion Clothing Trend Analysis | POP Fashion

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