Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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2024-04-07 3306
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
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2024-02-21 5157
Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair
From January 17th to 19th, 2024, the 98th Pitti Bimbo Children's Fashion Exhibition was held at UniCredit Bimbo Arena in Florence, with over 1800 buyers from over 50 international countries attending. Sustainable development, tailoring, "Made in Italy" and modern style are the focal points that Pitti Bimbo has chosen to lead the future of children's clothing. The exhibition stands out through diverse brands and together shapes the ideal wardrobe outfit during the exhibition schedule.
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2023-12-13 39285
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
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2023-12-11 43060
The Data Analysis of Cross-Border E-Commerce Womenswear in November
Current situation analysis: According to data from the Amazon platform in November 2023, sales of women's sportswear have increased by 160.34% year-on-year since November, ranking fifth on the best-selling list. Its core product is sportswear. Knitted cardigans increased by 39.97%, ranking 46th; Secondly, the category of women's windbreakers increased by 24.49%, casual pants by 63.77%, and women's fleece jackets and coats by 8.32%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: These categories showed an upward trend in November: sports sweaters, knitted cardigans, windbreakers, and casual pants. This report will focus on analyzing the popular designs of these categories and provide recommendations for corresponding styles.
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2023-10-25 29291
The Analysis of PAR.TI.CLE FE.V.ER The Sportswear Designer Brand
PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.
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2023-10-19 16191
Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand
F/CE(Functional, Cultural, Exploration) is an outdoor clothing brand from Japan, established in 2010. F/CE is committed to creating functional and high-quality modern fashion clothing and bags. F/CE takes the cultures of various countries around the world as design inspiration and pursues innovation that brings new insights and discoveries. Each quarter, choose a country as the theme, personally visit the theme country, get to know its life, history, architecture, art, music, and other aspects, and integrate the inspiration and details felt locally into the design. F/CE attaches great importance to the specifications, functionality, and completeness of tools. F/CE believes that only by combining the functionality required for urban life with the impressions gained from travel can F/CE's products be perfectly presented.
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2023-09-22 48493
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-05 43191
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-16 63453
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-01-03 39790
Riding in the Wind -- The Comprehensive Analysis of Cyclewear Brand
Cycling becomes a popular outdoor sport in recent years. Cycle lovers pursuit garments with performance and comfort as well as a fashion taste. This report recommends cyclewear brands as Cafe du Cycliste, Rapha, MAAP, The Pedla, assos and Universal Colours.
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2022-09-29 45894
Spaceship Earth -- The Analysis of Off-White The Womenswear Designer Brand
The palette of Off-White in Fall/Winter 22/23 is dazzling and diversified, present a carnival vibe and the clashing of dimensions. Blue-purple tones foresee the future and give a second life to the past fashion trends. Yellow and pink bring a festive, joyous mood. We ride the ‘Spaceship Earth’, as it was called, to explore a fantastic journey in the space. This show included not just Off-White’s fall 2022 ready-to-wear collection, but also a new high fashion line (haute couture without the haute couture appellation) designed by Virgil and completed by the creative teams and collaborators with whom he worked.
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2021-10-18 81484
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.
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2021-10-16 99326
Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways
This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.
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2021-09-26 68922
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
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2021-08-17 72587
Mixture Pop -- Frankygrow The Japanese Kidswear Designer Brand
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
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2021-08-10 79406
Cool Kids in Autumn -- EOEO'S The Chinese Kidswear Designer Brand
The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.
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2021-08-05 89649
Little Troublemakers -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.
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2021-07-19 66895
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
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2021-07-15 77289
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
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2021-07-14 80413
Little Hippies -- Off-White The Kidswear Designer Brand
The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.
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2021-07-06 87634
Dazzling Spring & Summer -- Choco.el The Korean Kidswear Designer Brand
Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.
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2021-05-31 80932
Island Holiday -- LUCKY TRY The Kidswear Designer Brand
The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.
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2021-03-31 72135
Sweet and Cool Streetwear -- The Analysis of JOUETIE The Womenswear Designer Brand
JOUETIE, a womenswear avant-garde brand founded in 2011, is the sub-brand of Japanese MARK STYLER Group. The brand shows a clear Mix Girl style, which is passionate, boldly and unconventional. Based on the street style, rock, modern and girly styles are mixed properly. This season still maintains its sweet and cool streetwear style. Light and shade human print, contrastive heterogeneous splicing, sweet embroidery, printed flower and all-over animal print all the representative design elements.
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2020-11-11 79238
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.