Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Underwear -- The TOP Ranking of Womenswear
Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.
Underwear -- The TOP Ranking of Womenswear
According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.
Lululemon -- The Analysis of Sportswear Benchmark Brand
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood. The vision of Lululemon was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important to create real relationships with guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Today, Lululemon is still doing this in their stores around the globe.
Engraved Softness -- La Perla The Women's Underwear Benchmark brand
As the unfailing classic series of La Perla, MAISON is still hand-crafted by artisans at Bologna atelier. Silk from Como, the silk capital of Italy, works with ancient and complicated Frastaglio embroidery. To celebrate the 25th anniversary of MAISON, La Perla launches two limited capsule series, MAISON RAINBOW and MAISON METALLIC. They symbolize hope and rebirth, carry an inspiring and vigorous strength, and debut in 2020. They use wild rose and vivid green as main tones, adopts colorful embroidered gauze, and reinterprets four popular styles of La Perla. MAISON METALLIC also mixes with exquisite embroideries by gold, copper and platinum yarns.
The Analysis of 2020 Tmall Double 11 Underwear and Loungewear
In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.
The Analysis of Curve New York
Traditional live show Curve New York moves to a digital platform. Less brands participate this show. Many brands postpone their S/S 2021 collections, and a few companies are using their core collections to carry them over. Some brands focus on navigating the retail market over the next few months, despite the selling season. Many brands and retailers are facing challenges as they get back on track, while design focus is clearly on ethical priorities and commercial opportunities.
Chic Epitome -- For Love & Lemons The Designer Brand of Women's Underwear
For Love & Lemons is founded by Laura Hall and Gillian Rose Kern in 2011, inspired by their hometown Wyoming and their trip to Australia. They stick to the confident, feminine and personalized concept, co-create a dream world where fearless women can take adventures, and provide fantastic clothes for vigorous ladies. For Love & Lemons rethinks creativity, curiosity and the free, fearless spirit, and fuse love with fibers and fabrics. Its collections present both sweet playful childlike elements and adults' sexy aesthetics, fit for fashion-inspired ladies. Its dresses and two-piece items are refined and exquisite.
Ingenuity -- La Perla The Benchmark Brand of Women's Underwear
Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.
Salon International de la Lingerie -- Paris International Underwear Exhibition
This season the exhibition is held in a brand-new private venue. The exhibition specially opens up the Organic Area, and focuses on the brand using environment-friendly fabrics. The collaborative products of fabric design studio Whole draw much attention, and use 100% vegetable dyestuff, organic fabrics and yarns. Sustainable design is still a hot topic at the show, and most lingerie brands are happy to share their latest developments. Fabrics become the focus, and certified cellulose fabric is prevailing. The emerging brands are displayed in the Exposed Area, including the Nette Rose from Cape Town and Tisja Damen from Amsterdam.
17/18 A/W Women's Lingerie Designer Brand -- For Love & Lemons
Brand introduction: In 2011, close friends Laura Hall and Gillian Rose Kern launched For Love & Lemons, taking inspiration from the landscape of their homeland Wyoming and travels in Australia. The brand focuses on confident, feminine and statement-making design, working well women who love adventures and challenges. For Love & Lemons provides apparel, including ready-to-wear, ski pants, lingerie, swimwear and Lil ' Lemons, bringing unique charm to women. It creates three-dimensional bras, for example, the specially cut triangle cups are decorated with laces or ruffles, girly yet sexy. For Love & Lemons blurs the boundary between lingerie and ready-to-wear, appropriate for wearing outdoors. Its lingerie features lace, translucency and strapping, ideal for women with small breasts. Inspiration: This season is inspired by the golden park, where beautiful peonies, little cute insects, laborious bees, ladybirds and pretty butterflies create a luxurious and dreamlike world.