The lingerie market is undergoing continuous upgrading and transformation. With the growth of consumer demand and the trend of diversified development, social values such as physical confidence, inclusiveness and diversity, sustainable development, and diversified aesthetics are being promoted. This constantly overlapping and transforming consumer demand is driving the product upgrade of the lingerie market, with comfort and skin friendliness replacing sexiness. Nowadays, lingerie pays more attention to showcasing the beauty of diverse female figures, Sexy remains an important element, but it is no longer the only criterion.

Chantelle is a renowned French lingerie brand headquartered in an international creative studio in Paris, founded in 1876. This brand is renowned for its exquisite design, high-quality fabrics, and excellent craftsmanship. Chantelle emphasizes women's comfort and confidence, focusing on providing high-quality, elegant, and fashionable underwear for women. Chantelle X is a new series launched by the Chantelle brand last year. With an innovative spirit and a vision for the future, Chantelle X breaks traditional norms and puts women at the center of their own temptations with a new proposition for high-end lingerie. The reason for recommending this brand: On the one hand, Chantelle underwear is praised for its exquisite design. Their designer team constantly studies fashion trends and creates unique styles and cuts to meet the needs and styles of different women. On the other hand, in the current stage of focusing on seamless and comfortable underwear, sexy underwear is not performing well. However, the Chantelle X series underwear, which is famous for its modern and innovative design, can provide some new ideas for sexy underwear design.

Triumph is an internationally renowned lingerie brand established in 1886, headquartered in Germany. For 137 years, Triumph has been synonymous with industry quality and perfect fit, focusing on the design, manufacturing, and sale of women's lingerie products. Over the years, through innovative design, premium materials, and unique craftsmanship, Triumph has provided women worldwide with highly comfortable and fashionable lingerie. Reasons for recommending this brand: On one hand, Triumph is known for its exquisite craftsmanship and high-quality materials, constantly introducing innovative designs and technologies. On the other hand, as an internationally renowned lingerie brand, Triumph has gained widespread recognition and trust worldwide. Their products have a certain influence in terms of quality, fashionability, and comfort, and their product designs and technologies are widely followed in the industry.

Livy was founded in France in 2012, with sexy urban fashion lingerie as its main design direction, combining modern women's diverse culture with low-key and simple colors. In addition to its sexy structure, it also has a strong sense of architectural style, full of urban style. The brand is skilled in combining exquisite craftsmanship with metal decoration to reflect its luxurious texture. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browse index, making it a key focus brand. On the other hand, the brand's new products in the autumn and winter of 23 continue the brand's consistent exquisite craftsmanship, sexy structure, and luxurious metal accessories. Enterprises using such design techniques as their development direction can provide some reference, as detailed in the analysis below.

Livy is a French fashion lingerie brand founded in 2012. The brand's mission is to "assist women in achieving their perfect figure", dedicated to providing modern women with fashionable and high-end lingerie. The design style combines French elegance with the self-confidence and sexiness of modern independent women, using high-quality fabrics and exquisite cutting techniques. Not only is it comfortable and beautiful, it also has basic support and shaping functions.

The #1 B2B event for intimate apparel industry is back at the Javits Center! Curve, a division of Comexposium, welcomes you with opportunities to create new business, discover upcoming designers, network, and attend special events. This February 2023 edition of Curve New York offered a global mix of 150+ brands showcasing their Fall – Winter 2023 intimate apparel and activewear collections, as well as merchandise for immediate deliveries.

The Salon international de la Lingerie in Paris is the world’s leading professional event for the lingerie sector. Since 1963 it brings together high- end, core and mass brands of lingerie, loungewear and swimwear for women and men. The January 2023 edition at Porte de Versailles, Paris marked the time for renewal and dynamism of the entire industry. This edition made of reunions confirmed its place as an unmissable event by welcoming buyers from all over the world.

Based on the interactive data and professional market researches in November, POP Fashion figures out the TOP ranking of underwear. Bra is the hottest item in this month, while lace fabric is the dominating element. With the diversification of aesthetic, feminine embroidery and fun printed fabric are also more acceptable.

Salon International de la Lingerie returned to Paris after two years and a half at Paris Porte de Versailles. Embracing the topics of sustainable fashion, 200 exhibitors brought their latest organic products. The newcomer Chantelle X released a new lingerie collection of classic pieces. Notably, South Africa brand Nette Rose and Brazil-born Pantys have already been focusing on the markets of teens and transsexuals.

Based on the analysis of interactive data and market researches in March, POP Fashion figures out a list of underwear. Consumers are having a rising requirement for panties, while the use of lace fabrics also captures a larger proportion. Beyond the selection of fabrics, we can also see structural lines and sophisticated designs.

Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.

Based on the interactive data and market researches of POP users in August, sets and bras are searched the most. More and more consumers start to pursue underwear in set. Healthy, comfortable seamless bra still occupies a higher proportion. Being both good-looking and practical has become a trend for underwear. More comfortable, eco-friendly fabrics and multi-function designs are integrated into underwear.

Bordelle is a well-known British underwear brand, founded in 2007 by Alexandra Popa and Javier Suarez. The underwear of the brand is famous for its sense of lines which is inspired by strapping and fastening. The use of architectural tailoring is reasonably placed on the design of underwear in order to achieve a perfect expression of lingerie look. The most prominent features of Bordelle include its bold, unconventional, flirted and innovative design, unique material selection and pure artisan craftsmanship. Moreover, the limited production also makes it a sexy treasure that only a few people can get. Therefore, it is highly welcomed and sought after by celebrities and debutantes.

The Los Angeles fashion brand For Love & Lemons was founded by Laura Hall and Gillian Rose Kern, and it is a 100% women-led team. They design clothing for girls with love, and encourage them to present confidence and individuality. Printing, lace, embroidery, pintucked design are used in S/S 2021 collection. The combination with unique tailoring forms a sweet and also sexy style.

Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.

According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.

In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.

Traditional live show Curve New York moves to a digital platform. Less brands participate this show. Many brands postpone their S/S 2021 collections, and a few companies are using their core collections to carry them over. Some brands focus on navigating the retail market over the next few months, despite the selling season. Many brands and retailers are facing challenges as they get back on track, while design focus is clearly on ethical priorities and commercial opportunities.

Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

This season the exhibition is held in a brand-new private venue. The exhibition specially opens up the Organic Area, and focuses on the brand using environment-friendly fabrics. The collaborative products of fabric design studio Whole draw much attention, and use 100% vegetable dyestuff, organic fabrics and yarns. Sustainable design is still a hot topic at the show, and most lingerie brands are happy to share their latest developments. Fabrics become the focus, and certified cellulose fabric is prevailing. The emerging brands are displayed in the Exposed Area, including the Nette Rose from Cape Town and Tisja Damen from Amsterdam.