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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 4972

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    2024-02-22 5044

    Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

  • Wealthy Girl -- The Popular Style of E-Commerce Womenswear Brand

    2024-02-02 7031

    Wealthy Girl -- The Popular Style of E-Commerce Womenswear Brand

    The style of a wealthy lady is a high-end, fashionable, elegant, and ladylike dressing style originating from Western aristocratic women, which has won the love of many modern women with its noble temperament and elegant demeanor. The dressing style of a socialite emphasizes the simplicity and purity of colors, emphasizes materials and texture, and exquisite cutting and fitting styles highlight the wearer's taste. The dressing style of a socialite has several characteristics, such as strengthening the upper body size, highlighting the waistline, diverting attention, and using classic elements, which can increase the aura and layering, showcasing a graceful figure and feminine charm.

  • Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    2024-02-01 14881

    Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    This report analyzes the MM Maimeng 2024 Early Spring collection, with the theme of "Inner World", inspired by the wonderful glaze colors of kiln transformed glazed objects. This season focuses on light color schemes, emphasizing practicality and a sense of luxury in layering the same color scheme. Knitwear, straight skirts, and suit sets are the core categories.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 7844

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    2024-01-22 9156

    Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 6470

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 15558

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 6432

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-27 6305

    The Comprehensive Analysis of Womenswear Designer Brand

    Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 14085

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-21 37174

    Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

  • Miu Miu Style -- The Analysis of Women's Street Style

    2023-11-21 40184

    Miu Miu Style -- The Analysis of Women's Street Style

    Recently, with the increasing popularity of the brand Miu Miu, the "Miu in Miu Qi" Miu style has reached 17.523 million views on social media related topics and is continuously fermenting. According to the global hottest brand list released by fashion e-commerce platform Lyst for the third quarter of 2023, Miu Miu leapt to the top for the first time. And the brand's autumn and winter series received over 223 million views on TikTok. The Miu style can be divided into trendy nerd style, informal college style, MIU style gold, and the intellectual sports style that has received the highest attention recently according to different style needs. In terms of individual items, gray knitted tops and hoodies, as well as low waisted skirts and straight tube skirts, are the key to wearing Miu style. In terms of accessories, ballet shoes, lucky shoes, knight boots, and calf socks are often chosen to showcase the playful versatility of Miu Miu girls.

  • Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    2023-11-14 16732

    Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

  • Daily Luxury -- The Analysis of Serrer The Womenswear Designer Brand

    2023-11-09 5455

    Daily Luxury -- The Analysis of Serrer The Womenswear Designer Brand

    Serrer, a fashion lifestyle brand founded in 2020 in China, means "tightly embracing" in French. Its design is not constrained by fashion, relaxed, natural, and comfortable, aiming to create a refined and fashionable style that conforms to real life conditions, thereby interpreting the brand's attitude. The latest 23/24 Autumn/Winter collection continues to be pure, simple, quiet, and noble, with designers scrutinizing every detail, committed to creating a texture that suits contemporary girls' multiple occasions and emotions on a comfortable basis. The three-dimensional decoration, beading, cutting, and embroidery design interpret the aesthetic characteristics of natural delicacy and relaxed comfort, emphasizing the relaxed daily attributes. This report will analyze the highlights of the new product.

  • Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    2023-11-03 16293

    Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    When it comes to the popular minimalist style, Phoebe Philo's "Old celine" is often mentioned. During her tenure, she opened a decade of Celine's stunning years with a brand new minimalist aesthetic. Phoebe Philo graduated from St. Martin's School of Art and Design in London and took over as Creative Director from the struggling Celine in 2008, committed to creating fashion that women crave and appreciate. After a long wait and delay, Phoebe Philo returned. This time, Phoebe Philo used a unique way to separate fashion pieces, abandoning the format of publishing according to the spring, summer, autumn, and winter seasons, and instead using what she called the Edits mode. The images are the first part of the work. From now until December, three parts of the A1 series will be released online. A2 will be released next spring, and future works will also be similar.

  • The Analysis of Yoeyyou The Womenswear Designer Brand

    2023-10-27 10623

    The Analysis of Yoeyyou The Womenswear Designer Brand

    Yoeyyou, a local brand from China, was established in 2015 to showcase the diversity of beauty through a fluid structure in brand design. Its design is imbued with a relaxed and capable atmosphere, with a simple and elegant silhouette and a clean and delicate style, focusing on a relaxed, modern, lightweight and handsome feminine outfit with a sense of power. The latest 23/24 Autumn/Winter collection continues its consistent agile and high-end styling, with the Maillard color scheme showcasing a slightly smoky and luxurious style. The core piece of the suit presents an ultimate independent and confident attitude, emphasizing the combination of strength and softness. The style expression involves classical, sweet and cool, casual, modern, and sexy, with a minimalist and casual atmosphere that perfectly captures the modern temperament. This report will analyze the highlights of the new product.

  • Unclean Bookworm - The Women's Runway Analysis of Miu Miu

    2023-10-24 72032

    Unclean Bookworm - The Women's Runway Analysis of Miu Miu

    The Miu Miu 2024 Spring/Summer collection was slowly staged on the last day of Paris Fashion Week at the Palais d'Iena in Paris. This season, Miuccia Prada teamed up with artist Sophia Al Maria to reflect on existing definitions and respond to modern aesthetics with the theme of "The Law of Beauty". Nowadays, Miu Miu girls are no longer a projection of certain fantasies. By mixing and matching atypical fashion styles, they break away from the fantasies of the elite class and become more concrete.

  • Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    2023-10-23 6852

    Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

  • The Comprehensive Analysis of S/S 2024 Shanghai Women's Fashion Week

    2023-10-23 55626

    The Comprehensive Analysis of S/S 2024 Shanghai Women's Fashion Week

    This season's fashion revolves around the theme concept of "vitality and interconnectedness", providing new artistic inspiration for the interconnected world of all things. Brands represented by ICICLE, SHUSHU/TONG, and Mark Gong are awakening their perception of themselves and the world, using natural draped textures, lightweight and transparent materials, or avant-garde and modern silhouette cutting to explore the true self and the connection between perception and the world.

  • Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    2023-10-11 64441

    Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    On September 30th Beijing time, Herm è s held the 2024 Spring/Summer fashion show in Paris. In a rustic runway, creative director Nad è ge Vanhee Cybulski showcased her vision for the next season's "emotional, modern silhouette". Women's personal expression of themselves runs through the entire series. The long suit jacket, elephant gray trench coat, striped knit bra, and hollowed out dress all reflect Herm è s unique dress code and visual aesthetics, composing Herm è s unique texture, freedom, and refinement. In addition to the classic silhouette, the suit vest in this series is also designed with a half sleeve style, tracing the shoulder contour and outlining the graceful waistline. The soft armor like a knight highlights and emphasizes the era's strength of women's combination of hardness and softness.

  • Elegant Commuter -- The Comprehensive Analysis of Luxury Brand

    2023-10-10 50357

    Elegant Commuter -- The Comprehensive Analysis of Luxury Brand

    Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.

  • Allover Pattern - Top Hot List of Women's Dress Patterns in September

    2023-10-10 58395

    Allover Pattern - Top Hot List of Women's Dress Patterns in September

    According to POP pattern data, patterns of butterflies, flowers, and text elements have been relatively popular recently; Flower elements, as the main popular element in women's clothing, continue to be popular in the market, and in September's flower patterns, design elements such as ditsy florals, outlined flowers, and shadowed flowers have attracted much attention.

  • Southern French Modernism -- The Women's Runway Analysis of Chanel

    2023-10-09 74867

    Southern French Modernism -- The Women's Runway Analysis of Chanel

    The CHANEL 2024 Spring/Summer series draws inspiration from the art of the Noah é villa in southern France, showcasing bright sunshine, youthful vitality, and romantic style. With freedom and creativity as the core themes, this series conveys the brand's vision for the ideal world. Twill soft fabric, bright colors, checkered stripe prints, and the architectural elements of Noah Villa are widely used in the series, cleverly blending to give the entire series a unique fashion atmosphere, while emphasizing the brand's emphasis on women's power and free expression.

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