Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Renewed Elements -- The Comprehensive Analysis of Korean Womenswear Markets
Recently, the young lady style rises to the highest proportion in South Korean markets. The workwear style also increases than last year, while the lady style declines. As for deconstruction, dresses hold the largest part. Knitwear and shirts account for the most part and outerwear ascends evidently. Shirts show more detail changes.
Skirts -- The TOP List of Women's Knitwear
The top list of women's skirts is ranked based on interactive data and professional market research in August. The simple and sophisticated style is the hottest, holding 75%. The athleisure style declines obviously. The young lady style is worth key attention. Influenced by the young lady style, tight skirts and straight skirts take on a younger trend in details and colors. Color-blocking remains the most frequently used design. Stitches are continued, and asymmetric hemline is also popular.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
L'amour -- The Catwalk Analysis of Jacquemus Womenswear
With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, uses neutrals like black, white, khaki and grass as dominant colors, and reveals a pure, deep and French vibe, reminding of romantic scenes in Days of Heaven by Terrence Malick. Combing with post-coronavirus concept, designer hopes that by creating a simple and casual country wedding, everyone who is stuck at home will awaken their true and romantic side with something like bubble. The fashion show is held in the natural wheat field. Only 100 close families and friends are invited, and they are separated by wheat. Models are walking in the endless wheat filed. The meandering boardwalk and the flourishing wheat display the elevated touch of nature. This show continues the languid and casual pastoral style and romantic French style, depicting a beautiful summer scenery.
Simple and Nonchalant -- The Comprehensive Analysis of Lady Style Benchmark Brands
This report mainly analyzes N.paia, MM and Edition. This season these key brands focus on simple details with a design sense. Shirts with a flowing strap dominate this season. Diagonal plackets, spliced pleats and knotted crinkles are key directions.
The High Summer, a New Future -- Lily The Benchmark Brand of Women's Business Wear
1. Qi Wei is wearing clothing from FRESH, the autumn series of Lily, and interprets the novel snakeskin and grass green. 2. POP MART and Lily join hands this time. JOY, the new online product line of Lily, works with PUCKY to create retro young clothes. There are also three co-branded blind box tees. 3. Lily cooperates with Chinese National Geography to record China's geographical features. After the natural series of Landscapes as Clothing, and the animal series of The Rare World, Lily brings the sea series of Adventure in the Deep Sea and the glacier series of New Look of Snow Mountains. Gasherbrum glacier, marine elements, snow leopard and harbor seal arouse our reverence for nature.
Skirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.
A Colorful New World -- The Catwalk Analysis of Balmain Womenswear
Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.
Retro Royal Court -- The Comprehensive Analysis of Young Lady Style Designer Brands
Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Korean Style -- The Comprehensive Analysis of Guangzhou Womenswear Markets
Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Earth Blooming -- Marisfrolg The Womenswear Benchmark Brand
Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.
Tips of Clothing Collocation -- Looks of Fashion Bloggers on Instagram
Boots are indispensable for fashion bloggers on Instagram, and they return back in S/S 2020 with a powerful momentum. High boots, the one-piece dress, the sexy slip dress and the shirt, all display the free Instagram style look.
A New Field -- The Analysis of Womenswear E-commerce Live Streaming in China
Hit by the pandemic in 2020, the real economy has been affected, while e-commerce on live streaming rises. With the gradual improvement of mobile terminal functions, the live streaming industry may usher in a huge commercial market larger than the existing physical market. And its market share that increases every year undoubtedly proves its huge commercial opportunity.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items from February to March, the urban slight fashion style gains the most attention, and the romantic style is more popular than the last season. For silhouettes, the loose silhouette is comfortable and the well-fitting silhouette is practical, while the deconstructed offbeat silhouette is increasingly popular. The pollution-free washing craft and original denim fabric remain the focus of denim. According to the data of the four womenswear fashion weeks and the latest information of denim market, soft ruffles and exquisite accessories work together to create the new feminine denim, and become the key designs of entry luxury denim.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Classicism and Art -- The Catwalk Analysis of Loewe Womenswear
Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.