Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Highlight Placement -- The Comprehensive Analysis of Catwalk Details
This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.
Carving Time -- Cahiers The Womenswear Designer Brand
Cahiers was established in 2016 and its name comes from the French word "Noteboook". It has both minimalist aesthetics and high-level customized taste, revealing both elegance and femininity. Cahiers did not seek to follow the trend at the beginning nor to meet the needs of "millennials" or "Gen Z" that many other brands focus on. Instead, Cahiers created a modern wardrobe with a sense of exclusivity and personal style for mature urban women. Unique prints and luxurious fabrics make the fabric comfortable and fitted. This is the charming point of many Korean drama heroines, whose elegance shows a calm attitude of life.
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
The 1980s Disco -- The Catwalk Analysis of ISABEL MARANT Womenswear
With the beat of I Feel Love (Rick Owens also auditioned for his music score earlier in the day), the dance group La Horde went wild as Marant girls promoted a night of fun. "My outline is so obvious that I can't design any other way and I don't have to force myself because of the time constraints." This style centers on the 1980s, suspending somewhere between St. Germain and Manhattan, with an extra sheen.
Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear
Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.
The Art of Being Self -- The Catwalk Analysis of MSGM Womenswear
This season, MSGM shoots the video from twelve angles, full of questions and answers about the origins of identity and the art of being selves. This time models themselves press the shutter button in the studio to capture images. Lots of straw prints, tie-dyed edges and decorative beads play a key role this season.
Cycle From Day to Night -- The Catwalk Analysis of Acne Studio Womenswear
This series blurs time and presents the endless cycle from day to night, so it inspires an experimental feature, mixes with contrasts, and displays diversified and relaxed works. This collection centers on materials which will change along with light, including crack leather, pearlescent cotton, metallic organza and pearl paper.
Renewed Elements -- The Comprehensive Analysis of Korean Womenswear Markets
Recently, the young lady style rises to the highest proportion in South Korean markets. The workwear style also increases than last year, while the lady style declines. As for deconstruction, dresses hold the largest part. Knitwear and shirts account for the most part and outerwear ascends evidently. Shirts show more detail changes.
Skirts -- The TOP List of Women's Knitwear
The top list of women's skirts is ranked based on interactive data and professional market research in August. The simple and sophisticated style is the hottest, holding 75%. The athleisure style declines obviously. The young lady style is worth key attention. Influenced by the young lady style, tight skirts and straight skirts take on a younger trend in details and colors. Color-blocking remains the most frequently used design. Stitches are continued, and asymmetric hemline is also popular.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
L'amour -- The Catwalk Analysis of Jacquemus Womenswear
With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, uses neutrals like black, white, khaki and grass as dominant colors, and reveals a pure, deep and French vibe, reminding of romantic scenes in Days of Heaven by Terrence Malick. Combing with post-coronavirus concept, designer hopes that by creating a simple and casual country wedding, everyone who is stuck at home will awaken their true and romantic side with something like bubble. The fashion show is held in the natural wheat field. Only 100 close families and friends are invited, and they are separated by wheat. Models are walking in the endless wheat filed. The meandering boardwalk and the flourishing wheat display the elevated touch of nature. This show continues the languid and casual pastoral style and romantic French style, depicting a beautiful summer scenery.
Simple and Nonchalant -- The Comprehensive Analysis of Lady Style Benchmark Brands
This report mainly analyzes N.paia, MM and Edition. This season these key brands focus on simple details with a design sense. Shirts with a flowing strap dominate this season. Diagonal plackets, spliced pleats and knotted crinkles are key directions.
The High Summer, a New Future -- Lily The Benchmark Brand of Women's Business Wear
1. Qi Wei is wearing clothing from FRESH, the autumn series of Lily, and interprets the novel snakeskin and grass green. 2. POP MART and Lily join hands this time. JOY, the new online product line of Lily, works with PUCKY to create retro young clothes. There are also three co-branded blind box tees. 3. Lily cooperates with Chinese National Geography to record China's geographical features. After the natural series of Landscapes as Clothing, and the animal series of The Rare World, Lily brings the sea series of Adventure in the Deep Sea and the glacier series of New Look of Snow Mountains. Gasherbrum glacier, marine elements, snow leopard and harbor seal arouse our reverence for nature.
Skirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.
A Colorful New World -- The Catwalk Analysis of Balmain Womenswear
Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.
Retro Royal Court -- The Comprehensive Analysis of Young Lady Style Designer Brands
Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Korean Style -- The Comprehensive Analysis of Guangzhou Womenswear Markets
Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Earth Blooming -- Marisfrolg The Womenswear Benchmark Brand
Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.
Tips of Clothing Collocation -- Looks of Fashion Bloggers on Instagram
Boots are indispensable for fashion bloggers on Instagram, and they return back in S/S 2020 with a powerful momentum. High boots, the one-piece dress, the sexy slip dress and the shirt, all display the free Instagram style look.