ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.

The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.

The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.

The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.

Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.

LITTLE CLOSET is a Korean contemporary kidswear brand, which uses unique colors and new expression to present fashionable items based on kids' infinite imagination and sensitiveness. The opened door of kids' secret closet leads us to another world. LITTLE CLOSET focuses on quality and tries to provide mothers with best clothing.

The Chinese kidswear designer brand QIMOO was founded by a young mother, Nora Ma. She draws inspiration from her companion with kids and uses love to weave every childlike yet delicate clothing. Cotton-linen fabric shows plain and lively colors and organic natural printing & dyeing. The cartoon brand character Qimoo leads children to explore imagination and feel the nature.

The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.

The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.

The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.

The popular Japanese designer brand UNITED TOKYO was founded by the fashion house TOKYO BASE IN 2015. Its brand concept "ALL MADE IN JAPAN" ensures that all the cloths, production and manufacturing are made in Japan. The producers and factories of every item are selected strictly. And each item of UNITED TOKYO reveals the Japanese craft and aesthetics.

The famous designer Andrea Rembeck enriches the dream of every little girl through the kidswear brand Tutu Du Monde, which focuses on the reality, quality and craft. S/S 2021 collection provides the layered tulle dresses. Luxurious decorations and light dress hem reveal the visual effect of fairy princess.

Zhili is one of the most important kidswear markets in China, and it is also a benchmark area of kidswear among consumers. J-Korea, cotton-linen Mori and light fashion are the main styles. Sweet girls' dress, fashionable T-shirt, stylish cargo shorts and multi-functional vest are the key items. The textured fabric made by salt-shrinkage crinkle and yarn-cutting jacquard is combined with different flowers, letters and dots to compose the colorful vision of kidswear.

According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.

The designer this season pays more attention to more diversified expressions. Taking clothing as the media, it is combined with graffiti, Pop Art, internet symbol, Renaissance painting and popular culture. Girls' wardrobes are developed to be more relaxing and comfortable. H-line dress, leather sandals with brand logo and functional pleated dress, designer simplifies the clothes and shows their essence.

Unique fabrics are hand-designed each season by founder and LVMH Prize finalist Cecilie Bahnsen, a Copenhagen native who returned to her home town to found her eponymous label in 2015 after studying at the Royal College of Art in London and working with Christian Dior, Erdem and John Galliano in Paris. Romantic and multidimensional tailoring is the brand feature. Babydoll dress and puff sleeve are the must-have elements in every season. Their extravagant puffy cuff and dress hem are fantastic and romantic. The A/W 21/22 collection The City is inspired by the open lockdown city of Denmark, combining romanticism, femininity and typical Scandi style. Handmade fabric, puff sleeve, quilting, ruffle and back ribbon are the spirit elements. Bahnsen likes to apply black and white as main tone with fairy lemon yellow, injecting eye-catching highlights into the romantic vibe. Soft knit is fused with organza and silk. This lightweight and skin-friendly style sends out the familiar Scandi vibe. Puff sleeve dress, delicate bowknot decoration, elegant wrapped tailoring and floral embroidery all present Bahnsen's ability to handle fabric and tailoring.

JOUETIE, a womenswear avant-garde brand founded in 2011, is the sub-brand of Japanese MARK STYLER Group. The brand shows a clear Mix Girl style, which is passionate, boldly and unconventional. Based on the street style, rock, modern and girly styles are mixed properly. This season still maintains its sweet and cool streetwear style. Light and shade human print, contrastive heterogeneous splicing, sweet embroidery, printed flower and all-over animal print all the representative design elements.