PRADA 2024 Spring/Summer Collection, presented by the creative duo of designers Miuccia Prada and Raf Simons, breaks away from conventional fashion, seamlessly integrating architectural elements and fluid visual aesthetics. This season's fashion show pays tribute to Prada's core values of craftsmanship, highlighting unique tailoring silhouettes, such as oversized shoulder suits paired with high-waisted shorts or trousers, elegantly extending to the ankles. Among these well-cut garments, delicate chiffon printed scarves and graceful organza sleeveless dresses flow throughout the entire show. Therefore, delving into this collection reveals an exploration of Prada's historical roots, paying homage to the refined skills honed over the years and the relentless pursuit of innovation.

Beauty, care, and love provide inspiration for the PRADA 23/24 Autumn/Winter collection ad campaign. Through the metaphor of flowers, they come to life, giving tangible expression to intangible emotions. Portrayed by film and television stars like Hunter Schafer and Letitia Wright, the characters resonate with the flowers, engaging in a dialogue that transcends culture and language, exploring the timeless universal emotions of humanity.

1. The Fall 22/23 fashion show was presented by Miuccia Prada and Raf Simons at the Deposito of Fondazione Prada on Feb. 24. 2. Prada Mode Los Angeles occupies Genghis Cohen, the iconic restaurant and music venue on historic Fairfax Avenue. The location is transformed by the artist Martine Syms with the interactive installation titled “HelLA World.” 3. Liu Wen wears PRADA S/S 2022 collection on the cover of Harper’s Bazaar(March 2022)