Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-15 4128
Dress -- The Comprehensive Runway Analysis of Womenswear
This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.
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2024-04-11 3967
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-04-03 6849
Sandro -- The Analysis of Women's Luxury Brand
Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.
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2024-03-15 10230
Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.
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2024-02-29 17716
Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand
EP YAYING explores the ethnic costumes of the Miao and Yi ethnic groups and endows them with contemporary imagination. From colors and totems to texture and silhouette, EP YAYING focuses on the intricate details of fine weaving and embroidery, showcasing the diverse forms of traditional Chinese aesthetics. Through elegant and elegant forms, EP YAYING looks at the Chinese culture that runs through ancient and modern times.
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2024-02-27 32222
Italian Modern -- The Women's Runway Analysis of Gucci
The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.
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2024-01-19 31615
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.
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2024-01-18 22275
Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands
Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.
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2024-01-15 42412
Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway
This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.
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2024-01-09 36371
The Comprehensive Analysis of Women's Knitwear Luxury Brand
Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.
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2023-12-30 26422
The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.
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2023-12-26 31104
Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand
Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.
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2023-12-21 27674
The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting
This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.
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2023-12-20 29118
Flowers & Teens -- The Analysis of Female Celebrities' Outfits
The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.
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2023-12-19 18427
Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.
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2023-11-30 30364
Elegant Commuting -- The Analysis of EIFINI Women's Wear Benchmark Brand
In EIFINI's 2023 winter collection of new products, the key color scheme is Maillard, followed by a higher proportion of pink and light purple; Overcoats, knitwear, and knitted dresses are the core categories of the brand this season. This report will gradually expand on the brand's theme, key colors, key items, and key styles for this season.
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2023-11-29 33072
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.
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2023-11-27 60972
The Analysis of Chloé The Luxury Womenswear Brand
Chloé is a luxury brand originating from Paris, France, founded by fashion designer Gaby Aghion in 1952. When challenging the aristocratic tradition of Parisian haute couture, Chlo é successfully created the modern ready to wear concept of simplicity, aesthetics, and strong wearability. Although Chloé is hailed as the chameleon of the high-end ready to wear industry in Paris, the brand has always maintained a typical "French style" in its design style, exuding an elegant temperament. In addition to women's clothing, the brand also operates bags, perfume and other products. Its design style emphasizes the romantic relaxation of France, combining leisure and elegance. The gentle floral patterns and streamlined clothing have become symbols of Chloé, showcasing a unique feminine style.
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2023-11-24 60852
Unisex Minimalism -- The Comprehensive Analysis of Women's Runway
2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to wear neutral and minimalist outfits. This season's women's clothing is light and luxurious, with a minimalist style that combines metal ring decorations and cape cuts, highlighting a minimalist yet luxurious silhouette; The neutral and elegant style blends masculinity into the elegant and retro tone, with classical lace embellishing the edges; The low saturation minimalist style emphasizes the understatement and softness of colors, using neutral and elegant colors, emphasizing the simplicity of details and overall harmony, creating a sense of tranquility and peace; The minimalist artistic style combines abstract and halo like patterns with layered layering to create a unique aesthetic. The core concept of a neutral minimalist style is simplicity, comfort, fashion, and gender neutrality. It blurs traditional gender concepts through the handling of cutting, materials, colors, and details.
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2023-11-13 75194
Dress -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.
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2023-10-25 68351
Practical and Playful -- The Women's Runway Analysis of LOEWE
Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.
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2023-10-24 24295
The Analysis of S/S 2024 Shanghai SHOWROOM
On October 12th, the Shanghai 2024 Spring/Summer Order Fair gradually came to an end. Ontimeshow coincides with the tenth anniversary, with the theme of "unparalleled national strength" to interpret the power of Chinese aesthetic design, empowering trends, talents, and products from three dimensions. Shitang's new brands accounted for nearly 35% of the exhibition, with mature overseas brands such as CURIEL and LOIS joining in. MODE collaborates with 17 professional showrooms, bringing together over 300 brands, and collaborates with Youngor to hold a sustainable art exhibition to explore the future development of sustainable fashion. At the moment when designer brands are becoming increasingly mature, various ordering events have showcased a diverse group of domestic and foreign designer brands. We can see that the market may not be very friendly to young entrepreneurial designers, and the polarization of the market is becoming increasingly severe. Buyers' budgets are more concentrated in the head or some stable performance mid waist brands they are collaborating with. How to enhance commercial competitiveness will be a problem that designers need to face directly. In the current sluggish environment, the comfortable and natural minimalist style and the new Chinese style are outstanding, and relevant new brands have also shown us their unique design expressions, which are worth paying close attention to.
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2023-10-23 60777
The Comprehensive Analysis of S/S 2024 Shanghai Women's Fashion Week
This season's fashion revolves around the theme concept of "vitality and interconnectedness", providing new artistic inspiration for the interconnected world of all things. Brands represented by ICICLE, SHUSHU/TONG, and Mark Gong are awakening their perception of themselves and the world, using natural draped textures, lightweight and transparent materials, or avant-garde and modern silhouette cutting to explore the true self and the connection between perception and the world.
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2023-10-17 17568
Minimalist & Practical -- The Analysis of RECTO The Womenswear Designer Brand
RECTO is an independent brand founded by Korean designer Jyeon Jung in Seoul in 2015. The designer expressed that they hope to borrow its dual meanings: "the right page of the book" in English and "the front of the paper" in French to express a slightly formal and neutral design style. RECTO's style positioning is' gender free ', and Jyeon Jung knows how to combine the cutting of men's clothing with the elements of women's clothing, the creativity of high-end fashion, and the practical needs of the public. The RECTO 2023 autumn/winter collection incorporates a Maillard tone, blending a retro brown tone with an extremely sharp cut to bring a comfortable and warm feeling to the autumn/winter season.