Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
Deconstruction -- The Comprehensive Analysis of Womenswear Designer Brands
This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Free Expression -- KYE The Womenswear Designer Brand
The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
Instagram Fashion Blogger -- Lisa Hahnbück
Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Visual Feast -- The Analysis of Valentino's Womenswear Trunk Show
The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.
Peaceful Life and Sweet Girls -- The Comprehensive Analysis of Womenswear Designer Brands
This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.
The Dress -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.
Disney Girls -- The Comprehensive Analysis of Benchmark Brands for The Young Lady Style
In the latest showcase display and store image of the young lady style in winter 2019, slight fashion and dark style are dominant; red is the major bright color and black tones are main colors; key items are knitwear, puffa jackets and overcoats.
Exquisite Outline -- ENFOLD The Women's Knitwear Designer Brand
ENFOLD is affiliated to Baroque Japan Limited. ENFOLD can grasp elements currently popular and meet consumers' needs for individuality. It uses neat and simple structures to express the simple fashion attitude of the brand. It conveys the idea that fashion is not about seeking approval from others but about being confident in one's own thoughts and styles. Knitwear for A/W 19/20 mainly adopts splicing and cutting to depict the exquisite outline and emphasize the comfort and brand-new figure.
The Dress -- The TOP List of Womenswear
The TOP list of dresses is ranked by POP users' downloading interactive data in a month. The simple & sophisticated style is dominant, holding 48%. The young lady style is the second, holding 36%. The athleisure style declines a little, taking up 12%. In terms of silhouette, the X-line waisted dress accounts for 37%. The H-line dress is 15%. The A-line dress holds 8%. For crafts, splicing and ruffles still take up a large part respectively. And pleat in this season gains much attention, holding 22%.
The Dress -- The TOP List of Womens' Knitwear
The TOP list of dresses is ranked by POP users' downloading interactive data and professional market research. In the TOP list of October, the simple & sophisticated style holds 51%. The young lady style rises to 34%. The athleisure style which gained much attention in previous time is gradually declining, holding only 15%. Color-blocking is still the key detail in women's knitwear. Designs of undershirts and dresses will consider the match with overcoats or trench coats, so design in the neck is pretty important and the waisted design gains more attention. In the TOP list, the H-line dress is still the hot silhouette. Influenced by the cardigan of Chanel style, Chanel elements are widely applied to the dress. The X-line full skirt with a stronger young lady sense grows and the key point is the finer craft.
Unrestrained Imagination-Stine Goya The Womenswear Designer Brand
In Pre-fall 2020, the Danish womenswear designer brand Stine Goya is inspired by whimsical works of Swedish artist Moki Cherry to illustrate the series. In her design philosophy, Stine Goya has always believed that "Color is fascinating and changeable. It can stretch from gorgeous or dramatic stories to intimate poetry". She believes the art world can add an extra layer to fashion design. So the series of this season is almost an infinite mixture of colors on raw materials to create new tones, telling personal stories about colors, styles and printing.
Simple Knitwear- Sandro The Benchmark Brand Analysis of Women's Knitwear
Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women's knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.
March- The Comprehensive Analysis of Designer Brands' Colors
In the spring of March when summer is coming, flowers are blooming like brocade, and the tender and colorful scene full of spring feel is like girls' romance and sentiments. This report elaborates mainly bright and colorful color tones, some neutral colors and quietly elegant color tones. This report uses S/S 2020 emerging designer brands as the main data source, the young lady style as the main melody to take you into the beautiful and romantic time through colors and lead you to experience the pure and hopeful girls' world.
Big Brand Effect -- The Comprehensive Analysis of Women's Knitwear in Domestic Market
The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.
New Independent Ladies- FORELE Designer Brand for Womenswear
The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.