Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
My City, My Holiday -- III VIVINIKO The Benchmark Brand of Women's Knitwear
Founded in 2006, III VIVINIKO has always taken "simple freshness" as the design concept. It advocates using the most minimalist technique to interpret freshness. With the theme of My City My Holiday, its S/S 2020 collection conveys a life attitude of keeping pace with the times through the relationship between color, pattern and silhouette, and advocates urban women in the city to enjoy a free and comfortable lifestyle like during holiday.
Interpreting Charm of New Women -- The Comprehensive Analysis of Womenswear Benchmark Brands of The Lady Style
According to data from official websites and related platforms of key brands, we conclude the quantity and proportion of new products. From the pie chart, the dress is dominant in new products of S/S 2020 the lady style clothing; secondly, knitwear, skirt and shirt have almost equal proportion. These reflect dresses, knitwear and shirts lead the fashion of the lady style.
Elegance and Delicacy -- The Comprehensive Analysis of Women's Knitwear from The Mature Lady Style Benchmark Brands
For mature ladies with strong consumption capacity, they have higher requirements on clothing styles and materials, thus crafts are quite important. And the mature lady style knitwear should pay more attention to exquisite patterns and accessories.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
The Beauty of Surprise -- Mame Kurogouchi The Designer Brand of Women's Knitwear
Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.
Dresses -- The TOP List of Girls' Wear
The TOP list of girls' dresses is ranked according to interactive data analysis of users in February and professional market research. Fashion leisure style, the J-Korean style and rune arts are key styles of this month. For the J-Korean style, toddlers and infants' wear are dominant, and the sweatshirt dress and the cotton woven dress with all-over print are main items. For rune arts, the exaggerated silhouette and deconstruction are prominent. For fashion and leisure style, the layered mesh has an obvious growth. In terms of the preppy style, sport splicing and stripes are main design elements.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Elegance of History -- The Catwalk Analysis of LANVIN Womenswear
LANVIN A/W 2020 womenswear show is held in Manufacture des Gobelins built in the 15th century in Paris. The show with a theme of Conversation Piece draws inspirations from the 1960s. The space age, elaborate makeup and supermodels from the 1990s work together to make the show a retro party. The creative director Bruno Sialelli connects the contemporary era and the history through a time-travel dialogue with the brand's founder Jeanne Lanvin. In this season, he reinterprets the creative ideas of Jeanne Lanvin and interprets Lanvin in different voices. The new collection takes example by Jeanne Lanvin's signature lines, formal dress style and modern graphic embroidery in the 1920s and 1930s. The graceful lines of the shoulder and structural simple cutting remind of the elegance of haute couture in the middle of the 20th century.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
Classicism and Art -- The Catwalk Analysis of Loewe Womenswear
Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.
Selection -- The Comprehensive Analysis of Womenswear Trunk Shows
This report analyzes the selected items of A/W 20/21 trunk shows, and compares the A/W 20/21 item structure with A/W 19/20. According to the figure, compared with A/W 19/20, puffa jackets and shirts account for higher proportion in A/W 20/21, while trousers decline obviously. The dress still takes up the highest proportion.
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
The Power of Optimism -- The Comprehensive Analysis of Colors of Women's Knitwear in The Four Fashion Weeks
With the continuous expansion of the NCP, the four fashion weeks for A/W 20/21 are affected in varying degrees. Many brands cancel the show, while the brands joining the events advocate watching the shows live online. In view of the latest data, we extract five key color tones of blue-green, blue, yellow and orange and khaki. According to data of this season and previous three seasons, blue-green tones and orange tones grow, so we should pay attention to the color senses and clothing styles. For styles, commuting is the main style, which reflects persistence, patience and positive energy, and conveys the power of optimism.
Reiss -- The Analysis of Benchmark Brand of Women's knitwear
Reiss is a British entry luxury brand founded in 1971. Its simple silhouette and advanced cutting are quite fit for commuting clothing. It also draws much attention from Hollywood stars and royal families. Princess Kate wears a Reiss gown at her engagement party, quite graceful. In S/S 2020, Reiss provides summer commuting and date clothing for urban females, bringing a British feel.
The Integration of Luxury with Sports -- The Catwalks Analysis of Off-White Womenswear
This season Off-White teams up with Arc'teryx to put on a womenswear show with a theme of "Slighty Off", creating a collection that blends luxury and sports. The collaboration of Off-white with Arc'teryx breaks the stereotype that the outdoor clothing only focuses on functionality but has no distinctive appearance, and the impression that high fashion is dominated by suits, dresses and high heels.
Autonomy -- The Catwalk Analysis of N°21 Womenswear
Founded in 2010, the 10th anniversary of N°21 and Milan have been on a journey of change and adventure. The A/W 20/21 collection of N°21 uses irregular designs to point out a more novel and freer direction for females. The minimalist and fun style gets changed in this season. Young decorations like chains and clips are applied to clothing. Lots of neutral clothing with asymmetry, deconstruction and disproportionate cutting emerges in this season. The focus is the transformed collar structure and the retro disco style dominated by sequined fabrics.
Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear
In A/W 20/21 collection of Chloé, Natacha ramsa-levi, the creative director, explores the diverse female world. And she invites sculptor Marion Verboom to present sensual gold totem in the show, and musician Marianne Faithfull to read the classic literature. The iconic concrete lines from painter Rita Ackermann's works are also injected into the design of items and accessories. This season Chloe A/W 20/21 collection blends painting, sculpture and poetry into this show, adopts heather rose, dune, light brown, chestnut, dust blue and caramel, and applies paisley prints, the beaded collar and embroidery for a soft visual feel.
A New World -- The Comprehensive Analysis of Milan Fashion Week Womenswear
Milan is known as "the most artistic and modern" fashion city. This season A/W 2020 Milan Fashion Week revolves around "women", "strength" and "power" to redefine fashion and build a new world of independence, freedom and creativity. This season brands return back to the high quality and pursue design and quality sense rather than spread hot styles on social networks.
Female Power of "I SAY I" – The Catwalk Analysis of Christian Dior Womenswear
The A/W 2020 collection of Christian Dior keeps speaking out for women. The installation, created by "collective artist" Claire Fontaine, features a newspaper-covered floor and slogans from the late Italian art critic and feminist Carla Lonzi. A series of neon-decorated slogans in the show and the printed headbands display the independent character of modern women. The creative director, Maria Grazia Chiuri, draws inspirations from her girlhood diaries and integrates with Mr. Dior's beloved check elements. (Checks made up of pastel colors like milk cocoa, light green and warm grey are endowed with more creativity, elegant and nonchalant.) And tassels are prevailing in this season. Maria Grazia Chiuri continues the theme of "female power", speaks out for women, and expresses Dior's free soul of "I SAY I" with fashion.
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.