The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.

The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.

This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.

This report focuses on extracting mature and elegant patterns from the 24/25 autumn and winter women's fashion show for analysis. The pattern content focuses on eight directions: dynamic illusions, oil painting workshops, traditional Chinese floral charm, holiday watercolor, fading flowers, monochromatic silhouettes, realistic art, and folk charm. In terms of artistic techniques, oil painting, watercolor hand drawing, etc. are the main methods; The pattern elements are mainly popular elements of plants and flowers, conveying a love for nature and life.

This comprehensive analysis focuses on vacation style clothing, mainly analyzing single items such as dresses, skirts, camisoles, and shirts. Through the analysis of the 2024 early spring and spring/summer collections of relevant brands, it can be concluded that in addition to the conventional plant and flower patterns and romantic ruffle edges, the design details of this season's vacay style have been combined with key elements such as lace and hollow embroidery, bringing a brand new look.

The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.

"Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.

As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

The main filming location in January is South Korea. The retail market focuses on three age groups: babies, toddlers and teens in the spring and summer of 2024; According to market analysis, it can be seen that the key styles of children's clothing in the 24 Spring/Summer clothing market.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for girl dress fabrics, which were evaluated by user download interaction data in the past three months. In the top three month hot list, Mayoral is the most popular women's pants brand, followed by Minkmui and Monalisa. According to the analysis results of the TOP Hot List, casual knitted material dresses are on the rise among girls, accounting for as much as 21%. Pure cotton is still the most popular component in the material, especially organic cotton, which has received increasing attention, mainly presented as smooth plain weave and color woven stripes; In addition, with the sweet French style and the socialite style becoming popular styles that have attracted much attention, their main materials, mesh fabric and tweed, are also popular, accounting for 19% and 7% respectively; The printed dress mainly features fresh pastoral flowers, accounting for 23%; The jacquard fabric is mainly made of luxurious and gorgeous relief jacquard, which is eye-catching.

This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

Sweet dresses are mainly based on sweet and Japanese Korean styles, and the princess style and pastoral style under this style are also one of the key design directions to focus on. This article will elaborate on brands with unique charm such as bebebe, bebetailor, Limitdoudoudou, Mumu Baba, etc. For details, please refer to the following text.

Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.