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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-03-19 7745

    The Analysis of Edition The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 8240

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 26966

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • London Fashion Week - Recommended Womenswear Brands

    2024-03-11 44997

    London Fashion Week - Recommended Womenswear Brands

    The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.

  • Paris Fashion Week -- Recommended Womenswear Brand

    2024-03-11 35173

    Paris Fashion Week -- Recommended Womenswear Brand

    In the spring of 2024, Paris Fashion Week once again became the focus of the global fashion industry. From February 26th to March 5th, multiple internationally renowned brands and emerging designers showcased their new autumn/winter 2024-2025 ready to wear products at this grand event. Famous brands such as Louis Vuitton, Chanel, Herm è s, Alexander McQueen, Saint Laurent, and Givenchy, as well as Chinese designers such as Dawei, Chen Peng, Uma Wang, Rui, Didu, Shiatzy Chen, and Ruohan, have all brought their unique collections. Designers not only showcase diverse styles and trends from practicality to vacation style, from classic retro to modernism, but also take high-end custom fashion to new heights, presenting a highly creative visual feast. This fashion week not only showcases the innovation and diversity of the fashion industry, but also once again proves Paris' position as the fashion capital.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 10716

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
    Hot

    2024-03-07 32165

    Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu

    This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

  • Fantastic Garden -- The Comprehensive Analysis of Women's Runway (Part One)
    Hot

    2024-03-07 9620

    Fantastic Garden -- The Comprehensive Analysis of Women's Runway (Part One)

    This report focuses on extracting mature and elegant patterns from the 24/25 autumn and winter women's fashion show for analysis. The pattern content focuses on eight directions: dynamic illusions, oil painting workshops, traditional Chinese floral charm, holiday watercolor, fading flowers, monochromatic silhouettes, realistic art, and folk charm. In terms of artistic techniques, oil painting, watercolor hand drawing, etc. are the main methods; The pattern elements are mainly popular elements of plants and flowers, conveying a love for nature and life.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 6894

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Sculpture Future -- The Women's Runway Analysis of Acne Studios

    2024-03-01 11371

    Sculpture Future -- The Women's Runway Analysis of Acne Studios

    In this season, Jonny Johansson traces back to the 90s archives of Acne Studios, identifying brand genes centered around leather and denim. She continues to incorporate subcultural concepts into the reshaping of leather and denim materials, giving Acne Studios a sense of originality while showcasing the characteristics of industrial style, and integrating sculpture and futurism, giving women a noble temperament and resilient attitude.

  • Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    2024-02-29 8088

    Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    EP YAYING explores the ethnic costumes of the Miao and Yi ethnic groups and endows them with contemporary imagination. From colors and totems to texture and silhouette, EP YAYING focuses on the intricate details of fine weaving and embroidery, showcasing the diverse forms of traditional Chinese aesthetics. Through elegant and elegant forms, EP YAYING looks at the Chinese culture that runs through ancient and modern times.

  • Desert Journey -- The Women's Runway Analysis of Bottega Veneta
    Hot

    2024-02-29 13714

    Desert Journey -- The Women's Runway Analysis of Bottega Veneta

    Ending the global journey of spring and summer, Bottega Veneta24/25 autumn/winter collection has embarked on a journey of "rebirth". A trip in the southern desert of Italy inspired creative director Matthieu Blazy's creative inspiration for this season. Despite the arid climate and harsh living conditions, the flowers blooming in the desert and the snakes living here still have strong vitality, and this new force has touched Matthieu Blazy. The rhythmic and stunning "flower" leather pleated skirt created by laser cutting technology has become a symbol of the flower of desolation; The element of snakes can also be seen everywhere, from handbags wrapped around snake shaped leather ropes to iconic spiral enamel earrings; The flame print, as it walks, is like a dancing flame, presenting a BV like dynamic beauty, representing the resilience after being reborn from the fire.

  • Retro Elegance -- The Women's Runway Analysis of Christian Dior

    2024-02-29 12158

    Retro Elegance -- The Women's Runway Analysis of Christian Dior

    This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.

  • Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    2024-02-28 16294

    Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    In the Jil Sander 2024 autumn/winter collection, Luke and Lucie Meier break away from the previous sharp concept, soften the lines and contours of the clothing, and use [silhouette shaping] as the keyword of this season, emphasizing the sense of coverage in the shoulder and sleeve design of suits, jackets, and cloaks. Quilted, tassels, lace hollowed out, sequins, jacquard patterns and other palace style decorations break the traditional minimalist style and add a touch of fun to clothing. This season deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire process. The trendy set with vibrant hues such as red, celadon green, and purple brown sets the tone, creating a sharp contrast with other dark neutral colors. This series deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire collection. The trendy sets with vibrant hues such as red, celadon green, and chocolate brown set the tone, contrasting sharply with the gloomy tones popular elsewhere. The cape coat with an infinite hem further emphasizes the theme of softness and envelopment.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21620

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • British Outdoor -- The Runway Analysis of Burberry

    2024-02-21 53430

    British Outdoor -- The Runway Analysis of Burberry

    This season is the third series launched by Daniel Lee, the creative director of Burberry, for the brand, marking its return to outdoor tradition with a modern style. To celebrate the 40th anniversary of London Fashion Week, this fashion show is a hymn to nature. The collection is still based on the "outdoors" theme, inspired by the customs and traditions of the UK and Ireland. Through the brand's iconic silhouette and fabric evolution, it evokes a sense of warmth, protection, and outdoor elegance.

  • New York Fashion Week -- Recommended Womenswear Brands
    Hot

    2024-02-21 24129

    New York Fashion Week -- Recommended Womenswear Brands

    As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2024-02-01 26646

    Printed Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

  • Analysis of Guangzhou Women's Clothing Wholesale Market

    2024-01-23 24002

    Analysis of Guangzhou Women's Clothing Wholesale Market

    The main research area for the women's clothing wholesale market in January is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as coats and down jackets. The styles are mainly high-end and new Chinese styles.

  • Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-01-18 19353

    Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 18253

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 22916

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    2023-12-26 27892

    Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 9476

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

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