Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-09 5831
Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.
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2024-04-03 12182
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-29 30986
Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce
The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.
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2024-02-22 6262
Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand
"Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.
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2024-01-15 52729
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-10-13 48821
Yarn & Stitch -- The Comprehensive Runway Analysis of Women's Knitwear
This report analyzes the proportion of key yarns and stitches in the 2024 Spring/Summer T-shirt women's sweater. This season, fancy yarns have shown a significant upward trend, and with the arrival of the spring/summer season, the use of light and thin textured yarns will continue to increase. The changes in spring/summer sweater styles will be more diverse due to the combination of space-dyed yarn, mixed metallic yarn, sequin yarn, and fuzzy yarn.
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2023-09-26 14346
Modern Aesthetics -- The Analysis of Miss Blumarine The Luxury Kidswear Brand
MISS BLUMARINE brand is inspired by the feminine qualities and iconic styles of the well-established Italian and international fashion brand, BLUMARINE. The collection carries a strong romantic vibe but is interpretated with a modern twist, dedicated to young and very young girls with a recognizable style that is both fun and refined. In the new 2023 autumn-winter collection, MISS BLUMARINE maintains its uniqueness and distinctive features, thanks to its renowned themes for each season - exquisite craftsmanship and detailing, as well as the presentation of iconic animal and floral prints. These elements have always been a significant part of the brand's heritage.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-08-23 13522
The Friends -- The Analysis of The Campamento The Spanish Designer Brand
The Campamento is a Spanish children's clothing brand that focuses on environmental sustainability and design. It was born in La Coruña, in the northern part of Spain, with the aim of creating an eternal brand while protecting the environment. The Campamento means unleashing the creativity of children, engaging with fun and passion, loving our planet, and seeing the world through the eyes of children. It encourages facing all difficulties with optimism and a smile on our faces, as we happily whistle along.
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2023-08-03 52411
Less is More -- The Analysis of LOEWE The Luxury Womenswear Brand
A large part of the LOEWE 2324 autumn/winter collection is centered around gender-neutral and seemingly basic pieces, but upon closer observation, subtle and intentionally rendered folds and drapes can be found. The effect is akin to clothing that people love and wear day after day, naturally creased and pressed in just the right places. This is a form of excellent, clever, and bestselling fashion. The design inspiration comes from everyday activities, but is reimagined in a fresh and romantic way.
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2023-08-02 33409
Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS
MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.
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2023-07-21 23794
Positional Pattern -- The TOP Ranking List of Girlswear
According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.
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2023-07-18 5801
Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand
The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.
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2023-06-27 9989
Modern Elegance -- The Analysis of Patou The Womenswear Designer Brand
The background story of the brand Patou is as fascinating as its collections. As a socialite who traveled the world at that time, Jean Patou's works were sought after by socialites and celebrities, earning him the title of "sportswear designer" and marking a revolution in women's fashion. His creations embraced the innovative fashion imagery of the early 20th century, which included bikini swimsuits, t-shirts, jeans, and sneakers. Patou has always pursued attention to detail, continuously researching new fabrics and production processes, and winning with innovative designs and quality. Today, Patou stands as a benchmark brand in the fashion and beauty industry, continuing to lead fashion trends and stay at the forefront of the times.
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2023-06-27 49605
The Analysis of LOEWE Luxury Womenswear Brand
LOEWE's early autumn collection images are a fresh presentation from a long-term collaboration with photographer Juergen Teller. The backgrounds are enlarged prints of previous year's photographs, depicting a diverse group of artists and creative individuals gathered by LOEWE.
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2023-06-25 65059
The Analysis of GUCCI The Luxury Womenswear Brand
The Gucci 2023 Fall Collection showcases more everyday styles, presenting a fashion wardrobe with retro flavors and elegant atmosphere. The minimalist design maintains the brand's unique style, while incorporating a lot of sporty elements. The vintage and playful college style is interpreted with vibrant colors.
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2023-06-22 20007
Natural Fusion --The Analysis of Peng Tai The Womenswear Designer Brand
Peng Tai, the eponymous designer of the brand, hails from Taiwan and holds a master's degree in menswear from the London College of Fashion. He is a rising star in the domestic fashion scene with his eponymous brand. With clever cutting techniques and unique manufacturing processes, PengTai stands out among a sea of designer brands. One of the brand's distinct features is using natural dyes made from humble tree leaves and flowers to create timeless imprints. The brand's 2023 Spring/Summer collection is themed around Taichi, infusing the ineffable beauty and force of Taichi's yin and yang into the designs and fabrics. Paying attention to the micro-experiences of daily life, the collection translates abstract and mysterious philosophical concepts into practical and digitalized shapes and images, bringing together a modern sensibility with dreamy and ethereal elements.
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2023-06-20 13336
The Analysis of MOONSUN The Womenswear Designer Brand
Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.
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2023-06-09 11622
The Analysis of LOOKAST The Womenswear Designer Brand
LOOKAST is a designer brand of Korean light luxury and simple and elegant style. The brand advocates creating long-lasting style, focusing on sweet and cute, casual daily wear, and elegant dresses. Its iconic suits and knitwear are the core explosive categories. The LOOKAST 2023 spring/summer series focuses on a gentle and elegant atmosphere, bringing the unique LOOKAST atmosphere into the daily life of exquisite women. The colors and silhouettes are soft and natural, and comfort and chic.
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2023-06-07 25160
June 2023 -- The Womenswear Market Analysis of Korean Dongdaemum
In the June market of Dongdaemun in South Korea, the focus is still on summer clothing, with key items including dresses, t-shirts, and shirt-jackets. The use of pleats in design has become mainstream, with vertical pleating applied to various garments, while tuck pleats create a more elegant and exquisite look. French-inspired floral cutouts and embroidery, as well as minimalist patchwork dresses, exude an elegant and luxurious vibe. Romantic three-dimensional flowers add a touch of feminine grace. Additionally, the bear motif is also popular among the younger demographic.
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2023-05-29 33331
The Analysis of Burberry The Luxury Womenswear Brand
Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.
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2023-05-26 10557
The Analysis of SINOON The Womenswear Designer Brand
SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.
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2023-05-25 23301
The Analysis of Pushbutton The Womenswear Designer Brand
Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.
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2023-05-16 62774
Old Money -- The Analysis of Balmain The Luxury Womenswear Brand
The Balmain brand was founded by French fashion designer Pierre Balmain in 1945, and after World War II was considered one of the "big three" in bespoke fashion, alongside Dior and Balenciaga. Pierre Balmain's name represents an understanding of elegance and uniqueness, and the brand has become a fashion icon with clients including royalty and movie stars. Balmain's designs blend femininity with elegance, and the brand has also dressed many celebrities in the film industry.