Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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2024-04-16 3698
Elegant Minimalism -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Elegant minimalist style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of ME+EM, Sézane, and LATT, as detailed in the following text.
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2024-03-25 6237
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-01-29 6662
Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear
The 24/25 autumn/winter men's sweater runway emphasizes simplicity and delicacy in its individual items, including pullovers, sets, cardigans, outerwear bottoms, sportswear pullovers, and vests. Among them, needle techniques are widely used in organization, and bead and diamond decorations express the ultimate sense of heavy craftsmanship. Sports style sweaters involve a wide range of topics and can be a focus of attention.
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2024-01-15 52590
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-11-16 18749
2023 Double Eleven Data Analysis of Women's Knitwear
The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
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2023-05-06 32288
Korean Minimalism -- The Comprehensive Analysis of Menswear Designer Brand
In recent years, the trend has been to emphasize flashy styles, or perhaps people have finally become tired of large logos. After experiencing the global pandemic era, people have chosen the "Less is More", giving more importance to comfort and cleanliness and returning to the basics of Korean casual fashion. Korean-style clothing emphasizes natural casualness and is very suitable for daily work and commuting, as well as for people of all body types. Like the outfits worn by male characters in Korean dramas, it not only showcases a clean, fresh, and artistic sense of Korean style but also gives a warm and comfortable feeling through color combinations.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-08-31 66417
The Analysis of Short Sentence The Women's Knitwear Designer Brand
Short Sentence was founded by the Chinese designer Guan Lin in 2015 to provide high-quality essentials for urban women’s wardrobe. Inspired by daily lives, Short Sentence focuses on creating high-quality products, and constantly explores fresh perspectives. The knitwear design of Short Sentence brings vitality and youthfulness through bright and bold colors. Variant stripes, color-contrast checks and delicate cutouts ensure the sophistication.
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2022-08-12 49004
Key Items -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of men's knitwear on S/S 2023 runway shows, vests and polos have trended upward clearly; T-shirts and pullovers also share a bigger proportion; cardigans and knitted sets reveal a decrease in this season.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-08-06 68830
Detail & Craft -- The Comprehensive Runway Analysis of Men's Knitwear
For men’s knitwear on S/S 2022 runway shows, heterogeneous splicing, embroidery and distressed detail are trending downward; the combination of smudged dyeing/tie dyeing and stitching presents an outstanding performance; the use of bright color contrasts underlines color matching and hem piping; tassels, rhinestones/beads and necklines will be the noteworthy trends.
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2022-08-04 55095
The Analysis of III VIVINIKO The Benchmark Women's Knitwear Brand
Founded in Shanghai in 2006, III VIVINIKO celebrates the attitude of ‘My City My Holiday’ and encourages urban women to start a new lifestyle. The knitwear design of III VIVINIKO centers on the style of smart casual. All-over jacquard is the signature of the brand. S/S 2022 collection presents rejuvenation and vitality through crocheting and stripes.
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2022-07-01 66355
Sweet Young Woman -- The Comprehensive Analysis of Women's Knitwear Wholesale Market
In S/S 2022, youthful lady style becomes the trending topic in the Guangzhou women’s knitwear wholesale market. The sweet and fresh colorway visually matches with the summer atmosphere. Exquisite embroidery is applied to create patterns like florals, fruits and animals. The cutout design prevails in the S/S 2022 wholesale market, which makes the whole knitwear more delicate and eye-catching.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-21 34691
Urban Hottie -- The Analysis of OTTOLINGER The Womenswear Designer Brand
OTTOLLINGER is founded by two Swiss designer Cosima Gradient and Christa Büsch in Berlin. Its signature visual designs and practical deconstructions focus on sexiness and casualness to create a pioneering fashion language. S/S 2022 collection continued the advanced design concept and expression. Naked cutouts and ties were mixed with deconstructed details to develop sexy vests, tights and T-shirts.
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2022-03-22 13387
Le Splash -- The Analysis of Jacquemus The Menswear Designer Brand
Jacquemus, a French fashion brand founded in 2009, tells stories to present every collection. For S/S 2022, Jacquemus released a collection titled ‘Le Splash’. Driven by travel inspirations and bright colors, designer led us to Hawaii by the vibrant beachwear wardrobe.
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2022-03-17 71444
Knitted Fabric -- The Comprehensive Runway Analysis of Menswear
Men’s knitted fabrics on A/W 2023 runways are divided into five styles: Retro Artistic, Athleisure, Casual Business, Smart Business, and Classic Business. Trending Athleisure and Smart Business capture the most parts. Practical loop cloth is continued; ultrathin air layer presents an uptrend; furry surface and stretch, smooth fabrics are the trending knitted fabrics. Besides, transparent fabrics and additional accessories are also noteworthy.
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2022-02-11 74207
Item & Detail Craft -- The Comprehensive Runway Analysis of Men's Knitwear(Paris & Milan)
Men’s knitwear products on A/W 22/23 runways in Paris and Milan accented the delicacy through the detail design. These high-class minimalist pieces of clothing set off the temperament of business elite. The smart casual style of pattern design presented youthfulness. The smart couture quality brought by metallic accessories was also noteworthy. Besides, knitted scarves were also paired to elevate the general layers.
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2021-10-15 94766
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
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2021-09-02 99100
A Rhapsody of Color -- The Analysis of Andersson Bell The Designer Brand
Founded in 2014, the famous Korean designer brand Andersson Bell presents unique Scandi styles and takes slow fashion as the core brand value. Calling for dress freedom, the brand well combines the elements of street, art and culture together. The Free Size of knitwear breaks the limit of gender and body shape. The latest S/S 2022 knitwear reveals eye-catching color combinations and geometric patterns. Simple chessboard and rhombus are mainly fuse with intense color conflict. Notably, the multi-colored vertical striped texture shows dazzling and refreshing color combinations.
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2021-08-11 69533
Dancing Bear -- The Chinese Kidswear Designer Brand TYAKASHA
The Shanghai designer brand TYAKASHA KIDS combines its unique illustration and design styles to focus on the exploration of comfortable fabric and the promotion of craft. This brand tries to provide imaginative and fairytale collections for these childish families who pursue the life quality.
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2021-08-10 79406
Cool Kids in Autumn -- EOEO'S The Chinese Kidswear Designer Brand
The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.
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2021-07-15 77304
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
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2021-07-06 87634
Dazzling Spring & Summer -- Choco.el The Korean Kidswear Designer Brand
Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.