Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.

The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.

In addition to highlights in A/W 20/21 fashion weeks, fashionistas outside the show are also eye-catching. Main looks of knitwear include the yuppie style, simple workwear style and modern folk style. Fashionable street snaps bring the personalized concept for fashionable looks and help to develop knitwear styles.

Reiss is a British entry luxury brand founded in 1971. Its simple silhouette and advanced cutting are quite fit for commuting clothing. It also draws much attention from Hollywood stars and royal families. Princess Kate wears a Reiss gown at her engagement party, quite graceful. In S/S 2020, Reiss provides summer commuting and date clothing for urban females, bringing a British feel.

Stine Goya is a graduate of Central Saint Martins and establishes her eponymous brand in Copenhagen, Denmark, in 2006. The brand combines modernism with traditional design culture, pays attention to practical functions of products and emphasizes the humanistic feeling. It gains much attention due to its bright colors, architectural silhouette and fun prints. The A/W 19 collection is inspired by the 1966 Black and White Ball hosted by the renowned author Truman Capote (His typical work is Breakfast at Tiffany's.) The collection focuses on the night looks of upper-class socialites such as Lee Razdiwill and Marella Agnelli, draws inspiration from tailoring and clothing match, and creates items with its own personality.

The Chinese TV series The Untamed is hot this summer. The two heroes Xiao Zhan and Wang Yibo became known almost overnight. Harper's BAZAAR recently invited Xiao Zhan to take part in the filming of the fashion campaign, and other brands and magazines also rush to collaborate with Xiao Zhan.

This report shows you the top 30 womenswear brands in the first half of 2019. The regions, details, styles, key items are analyzed.

Heritage and contemporary elements are merged. The unique French dressing provides a romantic and feminine feel. The romantic puff sleeve with frills, rhythmic pleats, burnt-out cotton lace and elegant ditsies are all romantic.

Men's knitwear is well-presented on S/S 19 catwalks, especially the Paris shows, worked in a range of silhouettes, styles, crafts and patterns, stylish yet practical. The details are delicate and intriguing.

Fashionistas all over the world gather at Coachella 2018, including hot models, fashion bloggers and music lovers. Here are seven trends for you to follow in this summer.

Diverse patterns such as playful character, little monsters, fruits & vegetables, cold drinks, letters, dinosaur, zoo, fast food and sporty designs are notable in this season.

V-neck vest is more formal compared with round neck style, pairing with a shirt can reveal an elegant and business appeal. The patterns inspired the classic diamond and Nordic elements evolve more stylish, as seen on Marni' s animal patterns and KENZO's letter patterns, which is full of vitality and youth.

The round-neck shoulder-wide vest creates a neat and lively look, N 21's knitted vest with houndstooth delivers a strong sense of retro, while the all-over prints of scenic road create a fresh and modern look.