The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.

The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.

Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.

Founded in 2014, the famous Korean designer brand Andersson Bell presents unique Scandi styles and takes slow fashion as the core brand value. Calling for dress freedom, the brand well combines the elements of street, art and culture together. The Free Size of knitwear breaks the limit of gender and body shape. The latest S/S 2022 knitwear reveals eye-catching color combinations and geometric patterns. Simple chessboard and rhombus are mainly fuse with intense color conflict. Notably, the multi-colored vertical striped texture shows dazzling and refreshing color combinations.

The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.

Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.

The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

Young fashionable style is the mainstream of 2021 early spring Korean women's knitwear wholesale markets, which presents the youthful vitality of young people. The application of bright and fresh colors is the design point, and cropped cardigan and knit vest are the key items. Except for jacquard and applique, textured stitching and gentle lace splicing are the important crafts. Diamond checks and stripes update the design technique and enrich the visual effect. Besides, the application of letter element is combined more with other elements.

According to the data analysis of A/W 21/22 women's knitwear catwalks, pullover(57%) still occupies the biggest proportion, followed by cardigan(23%). Dress(9%) and suit(7%) have both improved at lot. Lady style is the main dress style to show elegant feminine temperament. Suit pays more attention on comfort. Indoor leisurely suit is suitable for multi-occasional dressing. And the rising sports trend leads to the popularity of sports suit.

With the arriving post-epidemic era, people are more advocating and longing for a comfortable and relaxed way of life. Throughout the A/W 21/22 menswear catwalks, knitted fabric plays an important role among all the fabrics. Basic and practical cotton Lycra, cotton pile loop and napping sweatshirt fabric are still popular. The artistic stripe and check fabric with new colors has more delicate texture. The tie-dyed pile loop is also reinterpreted in this season, and its color is more gentle and comfortable. Plush knitted fabric on loose silhouette creates the unique thermal feeling in this season.

Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.

This paper selects the latest information of Korean retail market in recent 30 days and analyzes the information from three important design dimensions: pattern, craft and details. Application of bright color is the most eye-catching. Folk elements, flower yarn, electric embroidery, manual decoration, ruffle, cables, mock layer and other elements are focus of the design. Relatively speaking, the use of spliced material is less.

With the awakening of consumers' self-awareness, e-commerce designer brands rise in recent years. Emerging designer brands replace many luxury brands with their unique design language. In recent years, some niche brands tend to entice the mass market. According to Lingxi Industry AI Platform, Chinese e-commerce designer brands feature a fashion leisure style, holding about 20%. Niche gentle retro style sees a stable uptrend. Young style, lady style and mature lady style keep steady. Recently, sweet and cool style ascends.

This report makes a comprehensive analysis of Korean designer brands, focusing on styles and design highlights of girls' clothes in Pre-Fall 2020. Grown-up, sweet and romantic feel underpins this report, added by a little cotton and linen style. Girly preppy style dominates Korean designer brands in Pre-Fall 2020. Key items include preppy cardigans, knitted vests, macaron sweatshirts and pleated skirts. Check fabrics also prevail.

Net-a-porter is a world-renowned e-commerce platform for women's fashion from the UK, founded by Natalie Massenet in 2000.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

With the arrival of hot summer, cropped tops, vests and cardigans are popular items with female stars. Different short vests can be cool or sweet. Tank tops with details are paired with T-shirts, quite layered. Cutouts on cropped tops are chic, and cardigans are lovely and youthful.

Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.