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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-09 4012

    Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.

  • Sandro -- The Analysis of Women's Luxury Brand
    Hot

    2024-04-03 6231

    Sandro -- The Analysis of Women's Luxury Brand

    Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.

  • Commuting Lady -- The Analysis of Benchmark Womenswear
    Hot

    2024-04-03 6286

    Commuting Lady -- The Analysis of Benchmark Womenswear

    The dressing styles of new urban women are diverse and not lacking in personality. They pursue simple yet stylish designs, using colors to enhance their unique temperament. At the same time, they also attach great importance to comfort and texture. Comfortable materials and suitable silhouettes, combined with simple lines and colors, create a relaxed and enjoyable workplace atmosphere. Representative brands of Commuting Lady, such as Maje, MO&Co, and Edition, have distinctive and distinctive styles. The core design points of this style include detailed decoration, high-quality materials, needle combinations, and silhouette design.

  • Women's Knitwear -- The Analysis of Tongxiang Wholesale Market
    Hot

    2024-03-26 5435

    Women's Knitwear -- The Analysis of Tongxiang Wholesale Market

    In March, the women's sweater market in Tongxiang mainly focuses on early spring and spring/summer styles, with a focus on holiday and new Chinese styles in terms of style; Focus on creating fashionable style items through color, stitch organization, and detail design. Recommended colors for stalls: eye-catching pink and pink series; In March, some stalls in the Tongxiang market began to resell ready to wear clothing, mainly featuring new Chinese styles such as horse faced skirts; This article will elaborate on five aspects: key style, color, stitch organization, detailed craftsmanship, and market attention to brands.

  • Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    2024-03-25 5530

    Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.

  • The Comprehensive Runway Analysis of A/W 24/25 Women's Knitwear
    Hot

    2024-02-29 32870

    The Comprehensive Runway Analysis of A/W 24/25 Women's Knitwear

    The 24/25 autumn/winter women's sweater runway emphasizes simplicity and delicacy, while also exuding a sense of retro. The items include pullovers, sets, cardigans, dresses, and vests. Among them, needle organization is widely used, bead and diamond decoration expresses the ultimate sense of heavy work, and yarn is widely used.

  • Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear
    Hot

    2024-01-29 6543

    Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear

    The 24/25 autumn/winter men's sweater runway emphasizes simplicity and delicacy in its individual items, including pullovers, sets, cardigans, outerwear bottoms, sportswear pullovers, and vests. Among them, needle techniques are widely used in organization, and bead and diamond decorations express the ultimate sense of heavy craftsmanship. Sports style sweaters involve a wide range of topics and can be a focus of attention.

  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 51034

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
    Hot

    2024-01-04 63145

    Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand

    ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.

  • Amazon -- Cross border E-commerce Data Analysis of Women's Knitwear in November
    Data Reports

    2023-12-13 15848

    Amazon -- Cross border E-commerce Data Analysis of Women's Knitwear in November

    In the women's clothing category in November, women's sweaters accounted for 4%, with the highest proportion being underwear and pajamas, accounting for 29%. In the category of women's sweater, sets and cardigans account for the highest proportion, with 48% and 44% respectively, reflecting the relatively high demand for pullovers and cardigans among consumers in the autumn and winter seasons.

  • 2023 Double Eleven Data Analysis of Women's Knitwear
    Data Reports

    2023-11-16 18218

    2023 Double Eleven Data Analysis of Women's Knitwear

    The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

  • Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    2023-10-25 15226

    Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    Brunello Cucinelli 23/24 combines imagination with clothing, projecting the autumn and winter collection into an eternal dimension. The exquisite and bright tones depict a striking portrait of a natural balance and enduring style.

  • Modern Retro -- The Analysis of EENK The Womenswear Designer Brand

    2023-09-11 14940

    Modern Retro -- The Analysis of EENK The Womenswear Designer Brand

    The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.

  • The Analysis of SOUTHCAPE The Golfwear Designer Brand

    2023-08-25 16945

    The Analysis of SOUTHCAPE The Golfwear Designer Brand

    Southcape, a South Korean designer brand, draws inspiration from its namesake golf resort to blend the elegance of golf with fashion elements, focusing on sleek and simple designs. Their product line includes tops, jackets, bottoms, hats, socks, and bags. Southcape prioritizes both fashion and functionality, aiming for designs that are clean and stylish while also considering the comfort of the wearer. Their design style emphasizes attention to detail. One of Southcape's distinguishing features is its use of print designs, often incorporating botanical and floral elements, which adds visual appeal to their products. The botanical and floral elements create a natural and fresh atmosphere, infusing the products with vitality and vibrancy.

  • Minimalism -- Spring/Summer 2023 Luxury Women's Knitwear Brand

    2023-06-02 42970

    Minimalism -- Spring/Summer 2023 Luxury Women's Knitwear Brand

    Jil Sander, the founder of the brand, is often referred to as the "Queen of Less." Her purist approach revolutionized the concept of beauty, and her design principles revolve around harmony, understatement, and a dynamic elegance. By eliminating all unnecessary and exaggerated details, she emphasizes a reduction of gender-specific features and focuses on the essential silhouette of the garments. Jil Sander redefines women's fashion through the use of clean lines, treating them as an art form to study. The pure DNA of the Jil Sander brand is composed of streamlined and minimalist lines.

  • The Women's Knitwear Analysis of Hangzhou Market (May 2023)

    2023-05-27 15496

    The Women's Knitwear Analysis of Hangzhou Market (May 2023)

    In May, the main research area for wholesale markets in China was Si Ji Qing in Hangzhou, with a focus on fashion and casual styles as well as elegant and refined styles. Flower patterns were widely used in full-panel jacquard weaving, with design details such as hand-drawn, localized embroidery, and bead decoration to enhance the overall delicacy and quality. New products in the May market focused on summer items, including short-sleeved cardigans, fitted t-shirts, camisoles, and dresses for the spring and summer seasons.

  • The Analysis of SCULPTOR The Womenswear Designer Brand

    2023-05-24 9010

    The Analysis of SCULPTOR The Womenswear Designer Brand

    SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.

  • The Analysis of DKNY The Luxury Womenswear Brand

    2023-05-23 7222

    The Analysis of DKNY The Luxury Womenswear Brand

    The DKNY brand was founded in 1989 and from the beginning, it provided a fresh interpretation of the different cultures and lifestyles found in New York. DKNY depicts the zeitgeist of different cultures and lifestyles in New York with a more avant-garde, fashionable, and casual approach. It uses a completely different language to express the brand's charm. DKNY's consistent design philosophy is the practicality and comprehensiveness of clothing, which meets the needs of wearing in various occasions. The brand incorporates the independent and free spirit of New York into its design, and adds a special youthful vitality, gradually evolving into an international metropolitan style representative in the fashion industry.

  • Sunset Palette -- The Analysis of Marni The Luxury Womenswear Brand

    2023-05-13 41577

    Sunset Palette -- The Analysis of Marni The Luxury Womenswear Brand

    Marni is a fashion and accessory brand founded by designer Consuelo Castiglioni in 1994, dedicated to creating a style of pure luxury. Like an artist wielding colors, Marni presents the best color combinations on clothing. Marni graced the New York Fashion Week runway with the SS23 Vol.2 collection, painted by Flaminia Veronesi. Presented in poetry, the collection captures how every sunset is sunrise for somebody else. The collection explores and understands other perspectives and connects with different people in deeper ways. And these learnings certainly contaminate the creation processes, resulting in more exciting and pure collections.

  • The Analysis of OSMOS Womenswear Designer Brand

    2023-05-06 52355

    The Analysis of OSMOS Womenswear Designer Brand

    OSMOS is a knitwear brand created by renowned "knitwear architect" designer StevenOO, which is highly acclaimed for its highly delicate knitwear designs. Suzy Menkes has praised its work as "sculpturally beautiful," highlighting its status as a rising star in the fashion industry.

  • Korean Minimalism -- The Comprehensive Analysis of Menswear Designer Brand

    2023-05-06 32207

    Korean Minimalism -- The Comprehensive Analysis of Menswear Designer Brand

    In recent years, the trend has been to emphasize flashy styles, or perhaps people have finally become tired of large logos. After experiencing the global pandemic era, people have chosen the "Less is More", giving more importance to comfort and cleanliness and returning to the basics of Korean casual fashion. Korean-style clothing emphasizes natural casualness and is very suitable for daily work and commuting, as well as for people of all body types. Like the outfits worn by male characters in Korean dramas, it not only showcases a clean, fresh, and artistic sense of Korean style but also gives a warm and comfortable feeling through color combinations.

  • Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand

    2022-11-08 79123

    Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand

    In 1952, Gaby Aghion designs her first collection and the story of Chloé, one of the first luxury ready-to-wear houses, begins. An alternative to the stiff formality of haute couture, Chloé offers an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details. The label is now led by Creative Director Gabriela Hearst, who furthers its signature aesthetic of cool, French-girl style with its ready-to-wear, accessories, shoes and fragrances.

  • Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway

    2022-11-01 77410

    Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway

    The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.

  • '90s Utilitarianism -- The Runway Analysis of Sunnei

    2022-09-27 74555

    '90s Utilitarianism -- The Runway Analysis of Sunnei

    Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.

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