With the awakening of consumers' self-awareness, e-commerce designer brands rise in recent years. Emerging designer brands replace many luxury brands with their unique design language. In recent years, some niche brands tend to entice the mass market. According to Lingxi Industry AI Platform, Chinese e-commerce designer brands feature a fashion leisure style, holding about 20%. Niche gentle retro style sees a stable uptrend. Young style, lady style and mature lady style keep steady. Recently, sweet and cool style ascends.

This report makes a comprehensive analysis of Korean designer brands, focusing on styles and design highlights of girls' clothes in Pre-Fall 2020. Grown-up, sweet and romantic feel underpins this report, added by a little cotton and linen style. Girly preppy style dominates Korean designer brands in Pre-Fall 2020. Key items include preppy cardigans, knitted vests, macaron sweatshirts and pleated skirts. Check fabrics also prevail.

Net-a-porter is a world-renowned e-commerce platform for women's fashion from the UK, founded by Natalie Massenet in 2000.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

With the arrival of hot summer, cropped tops, vests and cardigans are popular items with female stars. Different short vests can be cool or sweet. Tank tops with details are paired with T-shirts, quite layered. Cutouts on cropped tops are chic, and cardigans are lovely and youthful.

Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.

Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.

The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.

In addition to highlights in A/W 20/21 fashion weeks, fashionistas outside the show are also eye-catching. Main looks of knitwear include the yuppie style, simple workwear style and modern folk style. Fashionable street snaps bring the personalized concept for fashionable looks and help to develop knitwear styles.

Reiss is a British entry luxury brand founded in 1971. Its simple silhouette and advanced cutting are quite fit for commuting clothing. It also draws much attention from Hollywood stars and royal families. Princess Kate wears a Reiss gown at her engagement party, quite graceful. In S/S 2020, Reiss provides summer commuting and date clothing for urban females, bringing a British feel.

Stine Goya is a graduate of Central Saint Martins and establishes her eponymous brand in Copenhagen, Denmark, in 2006. The brand combines modernism with traditional design culture, pays attention to practical functions of products and emphasizes the humanistic feeling. It gains much attention due to its bright colors, architectural silhouette and fun prints. The A/W 19 collection is inspired by the 1966 Black and White Ball hosted by the renowned author Truman Capote (His typical work is Breakfast at Tiffany's.) The collection focuses on the night looks of upper-class socialites such as Lee Razdiwill and Marella Agnelli, draws inspiration from tailoring and clothing match, and creates items with its own personality.

The Chinese TV series The Untamed is hot this summer. The two heroes Xiao Zhan and Wang Yibo became known almost overnight. Harper's BAZAAR recently invited Xiao Zhan to take part in the filming of the fashion campaign, and other brands and magazines also rush to collaborate with Xiao Zhan.

This report shows you the top 30 womenswear brands in the first half of 2019. The regions, details, styles, key items are analyzed.

Heritage and contemporary elements are merged. The unique French dressing provides a romantic and feminine feel. The romantic puff sleeve with frills, rhythmic pleats, burnt-out cotton lace and elegant ditsies are all romantic.

Men's knitwear is well-presented on S/S 19 catwalks, especially the Paris shows, worked in a range of silhouettes, styles, crafts and patterns, stylish yet practical. The details are delicate and intriguing.

Fashionistas all over the world gather at Coachella 2018, including hot models, fashion bloggers and music lovers. Here are seven trends for you to follow in this summer.

Diverse patterns such as playful character, little monsters, fruits & vegetables, cold drinks, letters, dinosaur, zoo, fast food and sporty designs are notable in this season.

V-neck vest is more formal compared with round neck style, pairing with a shirt can reveal an elegant and business appeal. The patterns inspired the classic diamond and Nordic elements evolve more stylish, as seen on Marni' s animal patterns and KENZO's letter patterns, which is full of vitality and youth.

The round-neck shoulder-wide vest creates a neat and lively look, N 21's knitted vest with houndstooth delivers a strong sense of retro, while the all-over prints of scenic road create a fresh and modern look.