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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 45764

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Amazon -- Cross border E-commerce Data Analysis of Women's Knitwear in November
    Hot Data Reports

    2023-12-13 14868

    Amazon -- Cross border E-commerce Data Analysis of Women's Knitwear in November

    In the women's clothing category in November, women's sweaters accounted for 4%, with the highest proportion being underwear and pajamas, accounting for 29%. In the category of women's sweater, sets and cardigans account for the highest proportion, with 48% and 44% respectively, reflecting the relatively high demand for pullovers and cardigans among consumers in the autumn and winter seasons.

  • Hey, Girl -- The Analysis of SCULPTOR The Womenswear Designer Brand

    2022-07-12 69432

    Hey, Girl -- The Analysis of SCULPTOR The Womenswear Designer Brand

    The South Korean designer brand SCULPTOR is a team based brand that operates under the goal of designing - creation with great care. Girlish elements such as plaids, stripes and laces are the signature of SCULPTOR. Minimalist casual wear is the staple of the brand, which fuses street fashion with a nostalgia mood. Y2K aesthetic satisfies modern women’s pursuit of self-expression. Low-rise pants, headscarves and bare-midriff tops create highly recognizable retro looks.

  • Yoga Community -- Lululemon The Womenswear Benchmark Brand

    2020-04-30 127280

    Yoga Community -- Lululemon The Womenswear Benchmark Brand

    Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

Vest Fashion Clothing Trend Analysis | POP Fashion

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