Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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- Outerwear
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2024-04-09 4869
Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.
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2024-04-03 6800
Commuting Lady -- The Analysis of Benchmark Womenswear
The dressing styles of new urban women are diverse and not lacking in personality. They pursue simple yet stylish designs, using colors to enhance their unique temperament. At the same time, they also attach great importance to comfort and texture. Comfortable materials and suitable silhouettes, combined with simple lines and colors, create a relaxed and enjoyable workplace atmosphere. Representative brands of Commuting Lady, such as Maje, MO&Co, and Edition, have distinctive and distinctive styles. The core design points of this style include detailed decoration, high-quality materials, needle combinations, and silhouette design.
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2024-03-26 5743
Women's Knitwear -- The Analysis of Tongxiang Wholesale Market
In March, the women's sweater market in Tongxiang mainly focuses on early spring and spring/summer styles, with a focus on holiday and new Chinese styles in terms of style; Focus on creating fashionable style items through color, stitch organization, and detail design. Recommended colors for stalls: eye-catching pink and pink series; In March, some stalls in the Tongxiang market began to resell ready to wear clothing, mainly featuring new Chinese styles such as horse faced skirts; This article will elaborate on five aspects: key style, color, stitch organization, detailed craftsmanship, and market attention to brands.
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2024-03-25 5904
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-01-15 51624
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2024-01-04 63402
Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.
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2023-08-25 17048
The Analysis of SOUTHCAPE The Golfwear Designer Brand
Southcape, a South Korean designer brand, draws inspiration from its namesake golf resort to blend the elegance of golf with fashion elements, focusing on sleek and simple designs. Their product line includes tops, jackets, bottoms, hats, socks, and bags. Southcape prioritizes both fashion and functionality, aiming for designs that are clean and stylish while also considering the comfort of the wearer. Their design style emphasizes attention to detail. One of Southcape's distinguishing features is its use of print designs, often incorporating botanical and floral elements, which adds visual appeal to their products. The botanical and floral elements create a natural and fresh atmosphere, infusing the products with vitality and vibrancy.
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2023-05-27 15496
The Women's Knitwear Analysis of Hangzhou Market (May 2023)
In May, the main research area for wholesale markets in China was Si Ji Qing in Hangzhou, with a focus on fashion and casual styles as well as elegant and refined styles. Flower patterns were widely used in full-panel jacquard weaving, with design details such as hand-drawn, localized embroidery, and bead decoration to enhance the overall delicacy and quality. New products in the May market focused on summer items, including short-sleeved cardigans, fitted t-shirts, camisoles, and dresses for the spring and summer seasons.
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2023-05-24 9010
The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.
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2023-05-06 52518
The Analysis of OSMOS Womenswear Designer Brand
OSMOS is a knitwear brand created by renowned "knitwear architect" designer StevenOO, which is highly acclaimed for its highly delicate knitwear designs. Suzy Menkes has praised its work as "sculpturally beautiful," highlighting its status as a rising star in the fashion industry.
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2022-11-01 77410
Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway
The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-09-16 68269
Item Collection -- The Comprehensive Analysis of Hangzhou Women's Knitwear Wholesale Market
Hangzhou women’s wholesale market focuses on Youthful Lady, Smart Casual and Elegant Sophistication in August. Plenty of floral patterns create fashion items through techniques and details. Crocheted flowers, partial embroideries and linear ornaments elevate the general delicacy and quality.
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2022-08-13 68457
Style & Item -- The Comprehensive Analysis of Tongxiang Women’s Knitwear Wholesale Market
Minimalist, smart casual and delicate Chanel style dominate the 22 PF Tongxiang knitwear market. The application of marl yarns and intricate textures adds a more sophisticated touch into the knitwear. The staples include crisp Tees, outer vests, detailed undershirts and lightweight cardigans where fine gauge are emphasized to elevate the overall look.
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2022-08-12 49004
Key Items -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of men's knitwear on S/S 2023 runway shows, vests and polos have trended upward clearly; T-shirts and pullovers also share a bigger proportion; cardigans and knitted sets reveal a decrease in this season.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-07-12 69477
Hey, Girl -- The Analysis of SCULPTOR The Womenswear Designer Brand
The South Korean designer brand SCULPTOR is a team based brand that operates under the goal of designing - creation with great care. Girlish elements such as plaids, stripes and laces are the signature of SCULPTOR. Minimalist casual wear is the staple of the brand, which fuses street fashion with a nostalgia mood. Y2K aesthetic satisfies modern women’s pursuit of self-expression. Low-rise pants, headscarves and bare-midriff tops create highly recognizable retro looks.
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2022-07-07 69446
The Analysis of SINOON The Women's Knitwear Designer Brand
Founded in Seoul in 2017, SINOON is an independent Korean designer brand. The designer draws inspirations from all kinds of art forms and fuses them with modern designs to develop refreshing products. We can find the clues of artworks and films from every collection. The knitwear of SINOON features a naughty and cute style which focuses on the dressing experience. Stripes, patchwork detail, cables and delicate openwork provide more design languages.
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2022-07-01 66355
Sweet Young Woman -- The Comprehensive Analysis of Women's Knitwear Wholesale Market
In S/S 2022, youthful lady style becomes the trending topic in the Guangzhou women’s knitwear wholesale market. The sweet and fresh colorway visually matches with the summer atmosphere. Exquisite embroidery is applied to create patterns like florals, fruits and animals. The cutout design prevails in the S/S 2022 wholesale market, which makes the whole knitwear more delicate and eye-catching.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-21 34691
Urban Hottie -- The Analysis of OTTOLINGER The Womenswear Designer Brand
OTTOLLINGER is founded by two Swiss designer Cosima Gradient and Christa Büsch in Berlin. Its signature visual designs and practical deconstructions focus on sexiness and casualness to create a pioneering fashion language. S/S 2022 collection continued the advanced design concept and expression. Naked cutouts and ties were mixed with deconstructed details to develop sexy vests, tights and T-shirts.
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2022-03-22 13387
Le Splash -- The Analysis of Jacquemus The Menswear Designer Brand
Jacquemus, a French fashion brand founded in 2009, tells stories to present every collection. For S/S 2022, Jacquemus released a collection titled ‘Le Splash’. Driven by travel inspirations and bright colors, designer led us to Hawaii by the vibrant beachwear wardrobe.
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2022-03-17 71444
Knitted Fabric -- The Comprehensive Runway Analysis of Menswear
Men’s knitted fabrics on A/W 2023 runways are divided into five styles: Retro Artistic, Athleisure, Casual Business, Smart Business, and Classic Business. Trending Athleisure and Smart Business capture the most parts. Practical loop cloth is continued; ultrathin air layer presents an uptrend; furry surface and stretch, smooth fabrics are the trending knitted fabrics. Besides, transparent fabrics and additional accessories are also noteworthy.
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2021-12-11 72970
LAFAYETTE 148 -- The Benchmark Brand of Women's Cashmere
Lafayette 148 was named after its address in SoHo, New York City. It is a global lifestyle brand led by women, for women. Founded in 1996, the brand was built on founders' belief that women serve beautiful clothing created for women's needs. Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of their collections. Designs as dynamic as the women who wear them and the city that inspires designers.