Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-09 11920
Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.
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2023-10-23 16417
The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.
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2023-09-29 31684
Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand
Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.
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2023-09-26 8694
Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.
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2023-09-11 14482
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.
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2023-09-01 7790
Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand
Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.
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2023-07-05 14157
Cleanfit -- The Analysis of Gabriel Lee The Womenswear Designer Brand
Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.
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2023-06-29 15861
The Analysis of Rokh The Womenswear Designer Brand
Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.
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2023-06-09 9331
The Analysis of AFTER PRAY The Korean Menswear Designer Brand
AFTER PRAY is a contemporary fashion brand established in 2018, offering modern hybrid apparel design based on exquisite tailoring and military advantages. The series, refined by the brand's own ready-to-wear through delicate methods and a futuristic sensibility, highlights the value and inspiration of clothing, freedom from oppression, and the joy and preciousness of imagining a long vacation. Street scenes or illustrations are decorated by prints, and minimal and breathable fabrics bring comfortable wear.
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2023-05-26 9882
The Analysis of SINOON The Womenswear Designer Brand
SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.
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2023-05-25 8597
The Analysis of MARRON EDITION The Womenswear Designer Brand
MARRON EDITION is a creatively designed brand founded by a small collaborative team. The brand specializes in presenting its unique design concepts through a minimalistic design style, using simple elements to create a lightweight, retro-inspired atmosphere while combining the latest fashion trends to create perfect matching items. In the 2023 Spring/Summer collection, a simple, succinct design style is used to create a classic professional image, with a combination of minimalistic and retro color styles that present a popular and trendy, Korean-style female professional image.
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2023-05-18 10710
Cozy Fit -- The Analysis of RECTO The Menswear Designer Brand
RECTO was founded in Seoul, South Korea in 2015 by designer JUNG JI YOUN. Prior to establishing the brand, JUNG JI YOUN already owned a boutique shop in Korea that primarily sold obscure fashion items with impressive designs. It was being exposed to these unique and innovative clothing designs that JUNG JI YOUN began to develop an interest in fashion design, and the desire to pursue fashion design grew stronger with time.
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2023-05-05 42063
Clean Fit -- The Analysis of Men's Street Styles
On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.
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2022-07-12 6554
Healing Garden -- The Analysis of Comme des Garcons Homme Plus The Menswear Designer Brand
Comme des Garcons Homme Plus, the menswear line under Comme des Garcons, was founded by Kawakubo Rei in 1984. It has won numerous accolades for re-conceptualizing the traditional masculine design and keeping its avant-garde style. In this season, the designer disassembles suits, trench coats, jackets and tuxedos as well as presents realistic floral prints and embroideries on them. She draws inspiration from the collage work of Bedelgeuse and turns garments into surreal artwork.
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2022-07-07 20480
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-06-27 47902
Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand
In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.
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2022-06-10 28539
New Lifestyle -- The Analysis of Unaffected The Designer Brand
Unaffected was founded by the Korean designer Dong Ki Lee. Different from the branch brand EASTLOGUE, Unaffected focuses on the urban leisure with the base of American traditions. They embody the thought that ‘we wear what we want’ far from being restricted to something specific.
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2022-06-08 15397
Functional Aesthetic -- The Analysis of Meanswhile The Menswear Designer Brand
Meanswhile is a Japanese menswear brand founded by Fujisaki in 2014. With the concept that “clothes are a tool”, designer maintains the fashionable features and shows great functionality. The use of special materials and industrial elements is noteworthy.
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2022-06-07 46643
Fantastic Marching Band -- TRNKA The Japanese Kidswear Designer Brand
Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.
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2022-04-26 52318
Creativity & Practicality -- The Analysis of DISCOVERED The Menswear Designer Brand
DISCOVERED is a Japanese brand founded by two designers Tatsuya Kimura and Sanae Yoshida in 2001. Focusing on both fashion design and daily requirements, the brand is constantly searching for a balance between ‘creativity’ and ‘practicality’. We should keep our eyes on its detail designs and floral patterns.
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2022-04-08 67783
Shirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men’s shirts in March, Business Leisure is dominating. Check and stripe are the main pattern elements, while all-over print also draws attention. In details, the changes on placket and collar are still the key. Delicate brand logos are also noteworthy.
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2022-02-09 68052
Individualized Fashion -- The Analysis of Juun.J The Menswear Designer Brand
Juun.J is a namesake menswear label founded in 1999 by the Korean designer Jung Wook Jun, who had been worked as the chief designer in Club Monaco and NIX after the graduation. In 2007, Juun.J completed the debut during the Paris Men’s Fashion Week. Unconventional tailoring is joined by modernized street aesthetics to enliven the classics. His unique Korean-style fashion mindset is collided with other elements to broaden our horizons. Juun.J’s exclusive tailoring and the use of mixed materials are the points to watch.
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2022-01-28 74861
Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s shirts among POP Fashion users in December, Business Leisure(28%) and Smart Casual(23%) were still the key styles, followed by Streetwear Brand(12%) and Emerging Design(6%). Checks, letters, plants, and florals were the popular pattern elements in the market. Deconstruction was worth attention, while the layering of fabrics can enrich the general visual effect of clothing.
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2021-12-09 35374
Infinite Imagination -- The Analysis of S'YTE The Womenswear Designer Brand
S'YTE is named after reading backward "et Y's", which means "with Y's" in French. Launched in September 2011, S'YTE is a web-only brand with the positioning as an entry brand to Yohji Yamamoto. Its products represent simple and casual style, and are "made-in-Japan" high quality.