This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.

RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.

The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.

Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.

On October 12th, the Shanghai 2024 Spring/Summer Order Fair gradually came to an end. Ontimeshow coincides with the tenth anniversary, with the theme of "unparalleled national strength" to interpret the power of Chinese aesthetic design, empowering trends, talents, and products from three dimensions. Shitang's new brands accounted for nearly 35% of the exhibition, with mature overseas brands such as CURIEL and LOIS joining in. MODE collaborates with 17 professional showrooms, bringing together over 300 brands, and collaborates with Youngor to hold a sustainable art exhibition to explore the future development of sustainable fashion. At the moment when designer brands are becoming increasingly mature, various ordering events have showcased a diverse group of domestic and foreign designer brands. We can see that the market may not be very friendly to young entrepreneurial designers, and the polarization of the market is becoming increasingly severe. Buyers' budgets are more concentrated in the head or some stable performance mid waist brands they are collaborating with. How to enhance commercial competitiveness will be a problem that designers need to face directly. In the current sluggish environment, the comfortable and natural minimalist style and the new Chinese style are outstanding, and relevant new brands have also shown us their unique design expressions, which are worth paying close attention to.

ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

This season's fashion revolves around the theme concept of "vitality and interconnectedness", providing new artistic inspiration for the interconnected world of all things. Brands represented by ICICLE, SHUSHU/TONG, and Mark Gong are awakening their perception of themselves and the world, using natural draped textures, lightweight and transparent materials, or avant-garde and modern silhouette cutting to explore the true self and the connection between perception and the world.

According to the analysis of the top 100 women's clothing shirt data downloaded by users from September to October, the shirt market in the past month has shown a trend dominated by romantic French style and simple commuting. The pattern elements of stripes and plant flowers are widely used, and the perspective shirts of chiffon fabric and lace stitching design in details are worth paying special attention to.

Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.

This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.

In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.

MING MA is a brand founded by MING MA in Shanghai in 2018. It quickly gained popularity with its distinctive style characterized by high-saturation colors, romantic classical elements, and unique materials, portraying a sense of romance, vintage, and girlishness. It has been sought after by numerous top celebrities and influential bloggers. The core product categories include shirts, sweaters, and Chanel-style jackets. The brand is trend-setting in terms of color and material. The latest 2023/24 autumn-winter collection boldly combines bravery and romance, showcasing the modern woman's independence and romance, vitality and softness, as well as determination and exuberance. This report will analyze the highlights of the new products.

Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

Cest Moidew is a niche independent designer brand from South Korea, established in 2013. The name "Cest Moidew" is derived from French and translates to "It's me." The brand offers a crossover style for women that is suitable for everyday life and office settings, allowing individuals to express their personalities. Drawing inspiration from the beauty of everyday life, Cest Moidew creates a vacation-inspired romantic French girl style, aiming to cultivate an elegant and vintage feminine image.

SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.

MARRON EDITION is a creatively designed brand founded by a small collaborative team. The brand specializes in presenting its unique design concepts through a minimalistic design style, using simple elements to create a lightweight, retro-inspired atmosphere while combining the latest fashion trends to create perfect matching items. In the 2023 Spring/Summer collection, a simple, succinct design style is used to create a classic professional image, with a combination of minimalistic and retro color styles that present a popular and trendy, Korean-style female professional image.

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The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market