Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-11 3967
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-03-14 64101
March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis
The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.
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2024-01-18 22275
Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands
Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.
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2024-01-09 6275
Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand
Christian Wijnants is a personal brand of the same name launched by Belgian designer Christian Wijnants in 2003. Unique printing is the core of the brand's reputation, with psychedelic and retro patterns, bold color jumps, and a clever balance between business and creativity. The work expresses a strong personal style. In the latest design of the 2023/24 autumn/winter collection, common techniques such as abstract brushstroke printing, complex visual flowers, and stacked structures are used to create a strong sense of nostalgia. The cutting revolves around modern female silhouettes, emphasizing the sexy and youthful attributes, practical daily use, and ultra fashionable. This report will focus on analyzing the highlights of the new product.
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2023-12-30 26422
The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.
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2023-12-21 27674
The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting
This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.
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2023-12-20 29118
Flowers & Teens -- The Analysis of Female Celebrities' Outfits
The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.
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2023-12-12 24655
Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand
Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.
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2023-12-07 65391
Shirt -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing shirts downloaded by users in November, the shirt market in the past month has mainly focused on sexy and modern, simple and elegant items, followed by some Miu style items that have also made it to the list. The straight and short styles on the silhouette have shown high attention. In terms of details, the focus is on exquisite standing collar and cross twist design. In terms of fabrics, modern commuters mainly use lightweight thin gauze and satin silk. The classic stripes on the pattern remain the focus of this season.
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2023-11-24 60852
Unisex Minimalism -- The Comprehensive Analysis of Women's Runway
2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to wear neutral and minimalist outfits. This season's women's clothing is light and luxurious, with a minimalist style that combines metal ring decorations and cape cuts, highlighting a minimalist yet luxurious silhouette; The neutral and elegant style blends masculinity into the elegant and retro tone, with classical lace embellishing the edges; The low saturation minimalist style emphasizes the understatement and softness of colors, using neutral and elegant colors, emphasizing the simplicity of details and overall harmony, creating a sense of tranquility and peace; The minimalist artistic style combines abstract and halo like patterns with layered layering to create a unique aesthetic. The core concept of a neutral minimalist style is simplicity, comfort, fashion, and gender neutrality. It blurs traditional gender concepts through the handling of cutting, materials, colors, and details.
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2023-11-10 63203
Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway
On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.
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2023-11-07 64513
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway
The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2023-10-31 15364
Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand
Source Unknown, a designer brand from South Korea, was established in March 2020. It is a multi brand collection online store with a simple overall style and cross seasonal item combinations that combine fashion trends. Almost every week, it brings fresh and trendy items. The brand's 2023 autumn and winter series, in the trend of minimalist fashion, features warm and tactile knitted and woolen materials, detailed designs such as wrapping, pleating, off shoulder, and staggered deconstruction, combined with a large silhouette to present a series of elegant, relaxed, minimalist, and modern and elegant styling combinations, showcasing a combination of female hardness and softness.
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2023-10-24 24295
The Analysis of S/S 2024 Shanghai SHOWROOM
On October 12th, the Shanghai 2024 Spring/Summer Order Fair gradually came to an end. Ontimeshow coincides with the tenth anniversary, with the theme of "unparalleled national strength" to interpret the power of Chinese aesthetic design, empowering trends, talents, and products from three dimensions. Shitang's new brands accounted for nearly 35% of the exhibition, with mature overseas brands such as CURIEL and LOIS joining in. MODE collaborates with 17 professional showrooms, bringing together over 300 brands, and collaborates with Youngor to hold a sustainable art exhibition to explore the future development of sustainable fashion. At the moment when designer brands are becoming increasingly mature, various ordering events have showcased a diverse group of domestic and foreign designer brands. We can see that the market may not be very friendly to young entrepreneurial designers, and the polarization of the market is becoming increasingly severe. Buyers' budgets are more concentrated in the head or some stable performance mid waist brands they are collaborating with. How to enhance commercial competitiveness will be a problem that designers need to face directly. In the current sluggish environment, the comfortable and natural minimalist style and the new Chinese style are outstanding, and relevant new brands have also shown us their unique design expressions, which are worth paying close attention to.
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2023-10-23 8067
Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand
IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.
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2023-10-23 60777
The Comprehensive Analysis of S/S 2024 Shanghai Women's Fashion Week
This season's fashion revolves around the theme concept of "vitality and interconnectedness", providing new artistic inspiration for the interconnected world of all things. Brands represented by ICICLE, SHUSHU/TONG, and Mark Gong are awakening their perception of themselves and the world, using natural draped textures, lightweight and transparent materials, or avant-garde and modern silhouette cutting to explore the true self and the connection between perception and the world.
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2023-10-17 48934
Shirt -- S/S 2024 Women's Runway Comprehensive Analysis
This report provides a comprehensive analysis of the 2024 Spring/Summer runway women's shirts. The silhouette of this season mainly includes single shoulder and inner and outer layers, with various forms of presentation. The use of scarf swing collar design is also showing a significant upward trend. In addition, the use of loose cuffs and three-dimensional shape design methods cannot be ignored, and more design and fashion elements have been added.
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2023-10-13 20115
The Analysis of YCH The Womenswear Designer Brand
The designer brand YCH was founded by designer Choon Ho Yoon in Seoul in 2016. It is a popular and representative first tier brand in South Korea and is highly loved by celebrity bloggers. YCH's design is imbued with a cool and elegant atmosphere, with simple lines and strong contrast, once blending women's confidence and strength into their creations. The latest 23/24 Autumn/Winter collection revolves around independent women, interpreting the fashionable charm of women's power. With improved tailoring and local irregular structures, it embellishes daily items with the popular Maillard color scheme, blending and matching the natural beauty of modern women's masculine and feminine style. This report will analyze the highlights of the new product.
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2023-10-11 71238
Shirt -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing shirt data downloaded by users from September to October, the shirt market in the past month has shown a trend dominated by romantic French style and simple commuting. The pattern elements of stripes and plant flowers are widely used, and the perspective shirts of chiffon fabric and lace stitching design in details are worth paying special attention to.
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2023-09-22 46892
Relaxing & Minimalist -- The Comprehensive Analysis of Womenswear Designer Brand
Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.
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2023-09-21 10807
Cutting-edge Classic -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC is a brand founded by three designers in South Korea in 2009. Minimalism serves as the foundation of the brand, while practicality is its core. The brand's product designs combine avant-garde and practical elements and emphasize exquisite tailoring. They incorporate a blend of French elegance and American simplicity, creating a sporty and casual style. The latest 23/24 autumn/winter collection offers versatile pieces that allow urban professionals to freely mix and match according to their diverse lifestyles, creating a modern and minimalist new look. In this collection, the designers draw inspiration from the brand's classic elements and focus on avant-garde, sexy, modern, and sleek visual expressions. Sharp-cut suits and coats exude modern fashion charm, while shirts, trousers, and other items emphasize a fashionable concept for daily life. This report will analyze the highlights of the new collection.
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2023-09-15 53364
Elegant Commute -- The Comprehensive Analysis of Luxury Brand
Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-14 34355
Quiet Luxury -- The Comprehensive Analysis of Luxury Brand
This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".